62% of Gen Alpha gamers play 5+ hours per week, VS only 17% of Gen Z

Gaming Generations

62% of Gen Alpha gamers play 5+ hours per week, VS only 17% of Gen Z

Livewire’s 2024 Next Gen Attention report compares playing habits of Millennials, Gen Z and Gen Alpha

Bakugan Brawling hits Roblox: Bringing big-name brands to the metaverse

October 24, 2023

Bakugan Brawling hits Roblox: Bringing big-name brands to the metaverse

Spin Master EVP and global chief marketing officer Jeremy Tucker discusses delivering IP to attract younger audiences while keeping faithful fans on side

94% of Gen Alpha are game enthusiasts, but gaming has universal appeal

October 17, 2023

Generations Of Gamers

94% of Gen Alpha are game enthusiasts, but gaming has universal appeal

Newzoo’s latest report analyses the different motivations of gamers in a variety of age groups

50% of Gen Z and Gen Alpha make in-game purchases

September 28, 2022

50% of Gen Z and Gen Alpha make in-game purchases

Mobile is the top platform in both demographics