Wants And Wishes
Tag: Gen Z
Pgc London Takeaways
Five takeaways from Pocket Gamer Connects London 2025: Optimism for the year ahead with mobile to lead the charge
We look at some of the most talked about topics as this year's Pocket Gamer Connects London
Billion Blitz
World of Tanks Blitz celebrates 10th anniversary and $1 billion in revenue
Blitz takes a more creative approach than its PC counterpart, aiming itself more at a Gen Z audience
Podcast | Episode 12
Xbox's mobile games store and Unity vs. AppLovin | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 12…
Gaming Trends
65% of Gen Z gamers spend over 3 hours a day playing video games
The study from ZBD also shows that 34% find online gaming too toxic while 57% prefer playing casual mobile games
Gaming Generations
62% of Gen Alpha gamers play 5+ hours per week, VS only 17% of Gen Z
Livewire’s 2024 Next Gen Attention report compares playing habits of Millennials, Gen Z and Gen Alpha
Bakugan Brawl
Bakugan Brawling hits Roblox: Bringing big-name brands to the metaverse
Spin Master EVP and global chief marketing officer Jeremy Tucker discusses delivering IP to attract younger audiences while keeping faithful fans on side
Generations Of Gamers
94% of Gen Alpha are game enthusiasts, but gaming has universal appeal
Newzoo’s latest report analyses the different motivations of gamers in a variety of age groups
Fluent Report
48% of Gen Z-ers have at least four gaming apps downloaded
A new report by Fluent delves into the world of app downloads
Dentsu Study
Dentsu examines how the gaming community engages with the industry
A new study breaks down the rise of gaming culture
Newzoo Report
50% of Gen Z and Gen Alpha make in-game purchases
Mobile is the top platform in both demographics
Prediction Positivity
McKinsey & Company report predicts $5 trillion in metaverse earnings by 2030
Between $2 trillion and $2.6 trillion could come from e-commerce
Character Collaboration
Truz characters join Play Together metaverse in IP collaboration
Aiming towards a Millennial and Gen Z audience
In-game Commerce
Sayollo launches direct-to-consumer in-game marketplace gComm
Allows users to purchase products without leaving games
Esports In Mena
Estaz launches esports tournament platform in MENA
"Gen Z is the first generation to make gaming an integral part of their lives..."