Market Growth
Tag: Hypercasual
Ad Creatives
Key insights for adapting ideas into high impact marketing creatives
Milestone
TapNation hits 150m downloads with Guess Their Answer and Doll Dress Up
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Hybrid Hit
How Rollic scored a $100m hybridcasual hit by ideating 1,000 games a month
Utku Erdinç suspects that "in the history of mobile gaming, a very small number of studios have experienced this much growth in only one and a half years"
Age Of Casual
Tencent gives Age of Empires the Last War treatment on mobile
Age of Empires: Survival brings hypercasual gameplay to the longstanding strategy franchise
Portfolio Prowess
FreePlay surpasses 2bn lifetime installs after expanding into hybridcasual
The developer and publisher’s games are available in more than 175 countries, with standouts including Count Masters, Twerk Race 3D and Zombie Apocalypse
Seed Round Secured
Good Job Games secures $23m investment round
The round was led by Menlo Ventures and Arcadia Gaming Partners’ new fund
Supersonic Growth
Supersonic surpasses 6.2 billion global downloads in five years
The firm was ranked as the fifth largest mobile games publisher in the world by downloads just behind Tencent, Azur, Onesoft, and SayGames.
Milestone
Hypercasual publisher Homa surpasses 2 billion downloads
Sky Roller, Merge Master, and Attack Hole account for 21% of its total downloads
Tiktok Webinar
Watch: How to unlock your game’s next level with TikTok
Gain insights into live ops and marketing through TikTok during Q5 and beyond
Top 50
What the Top 50 Mobile Game Makers 2024 tells us about industry trends
We analyse merge category growth, how hypercasual publishers have transformed, and the secret blockbusters from the past year
Interview
Boss Bunny Games COO Hammam Alahmadi talks upcoming mobile games and the endless opportunities in the MENA region
"Players in the region have a refined taste, with only well-developed games gaining popularity"
Hypercasual Web3
“Hypercasual might be dead in web2 but it’s a money pit in web3”
CEO of Mirai Labs Corey Wilton discusses bridging the gap between web2 and web3 games and how hypercasual may be the key
Transforming Trends
Live ops, hypercasual and artificial intelligence: Keeping up with the trends in 2024
The games industry moves fast, but brand collabs can still be the way to go with careful planning
Hybrid Hire
Cat Escape maker Sunday appoints ex-SYBO Christian Balazs in shift away from hypercasual
Sunday has made a "pivotal" hire in a move to broaden into hybridcasual games
Hot Five
Hot Five: Zenless Zone Zero's 40m pre-registrations, Squad Busters' $10M in week one, and what iOS 18 REALLY means for games
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Hypercasual Market
The state of the hypercasual genre in 2024
Sergey Martinkevich takes a closer look at how the hypercasual genre has performed over the first half of the year
Market Insight
Case study: How Supercent’s games made it to the top in a stagnating hypercasual market
A closer look at Supercent’s games reveals some best practices to gain a competitive edge in today's challenging market
Long Term Ops
Behind the scenes: How to achieve a 30% revenue increase three years after launch
Azur Games' Milana Gelmanova takes a deep dive on the long term ops of Taxi Run
Interview
“The MENA region is definitely a focus for Kwalee and we want to build more partnerships there”
Kwalee’s Sayeed Rahman discusses what the team looks for in its partnerships, expansion into the MENA region and the trends and challenges facing the mobile games industry
Major Milestone
Hypercasual developer FreePlay surpasses 1.5 billion downloads
The company's portfolio has generated 500 million installs during the last year alone
Gaming Glory
Hybridcasual generates 800% more revenue per user than hypercasual
Adjust and AppLovin’s The Gaming App Insights Report highlights hybridcasual’s impressive year after analysis of the top 5,000 gaming apps
Hyper Debate
“Hypercasual is definitely not dead”
Embrace CEO Eric Futoran says genre is evolving, but game economist Phillip Black says it’s “like a wounded animal that no one will just go out and shoot”
Claps
From losing a job to millions in revenue: How Clap Clap Games began
“Everything felt like it was going wrong" before “everything spiked”, says CEO
Install Increase
ATT consent reached 39% in 2023 as racing games turbo-charged installs
Action games generated the most installs and longest play sessions of 2023, but racing games saw the largest year-on-year install increase
Hypercasual Hero
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Take-Two subsidiary Zynga accounted for 51% of the holding company’s earnings in the latest quarter
Hyper-casual Growth
On Off Games lands $1.5M investment from Mobavenue in Singapore
The newly secured investment will help the company grow, develop new hypercasual titles and reach new players
Hypercasual Trends
Hypercasual is on the slide but new titles are poised to fight back
AppMagic's hypercasual charts for Q4 2023 shows that downloads are down - 3.2 billion in 2023 versus 3.4 billion in 2022
The Greatest Genres
RPGs dominate consumer spending, generating 30% of all 2023 mobile game revenue
data.ai’s new report reveals reveals that the genre generated $24.5 billion - a huge 30% of revenues - from only 3% of total game downloads
Hyper Homa
Homa looks forward to 2024 as their catalogue surpasses 1.5 billion installs
Homa reflects on 2023 accomplishments from hires to installs to an expanded presence across platforms
Hypercasual Hit
Behind the scenes: The developers of Going Balls on the success of their hypercausal hit
Developers Stefan Filote and Ionut Iftimia discuss the development journey of Going Balls touching on the hypercasual space and future goals
Mobile Report
China generated over $42 billion in mobile user spend in 2023
Mobile ad spend is projected to hit $362 billion this year
Homa Hire
Homa appoints Michal Kowal as director of publishing to strengthen hybrid and hypercasual games
Kowal joins after eight years at BoomBit and 12 in the industry
French Findings
French foresight: Only 3% of France’s games were hypercasual last year
The SNJV’s survey reflects upon 2022’s state of play in France
Acquisitions
Azur Games to acquire portfolio of US hypercasual game publisher Tastypill
The publisher’s portfolio boasts more than 1 billion downloads
Hybridcasual Hype
A casual revolution: Why even console devs want in on hybridcasual
Mobile changes fast, and while brave devs lead the way, there are plenty more happy to follow the lead
Hypercasual Report
3.5 billion hypercasual games installed in 2023's third quarter
The figure represents an 8% quarter on quarter decrease
Hybridcasual Lessons
How the hybridcasual evolution is driving higher lifetime value
Director of publishing at Supersonic from Unity, Nir Regev shares market trends and how to shift into the hybridcasual model
Hypercasual Lessons
Choosing the right genres for small hypercasual game developers
Azur Games Sergey Martinkevich shares details on the trending hypercasual genres for small game developers
Market Analysis
Hypercasual predicitions: The state of play for the second half of 2023
Azur Games Sergey Martinkevich breaks down the current state of the hypercasual market and gives his predictions for the future
Hexacore’s Mikita Khazau on pivoting from hypercasual to web3
While others are looking to hybridcasual as the successor to the crowded hypercasual market, Hexacore's co-founder and CEO is eyeing web3
Report
Japan’s consumer spend set to surpass $12.6 billion in 2023
RPG continues to dominate, but hypercasual is on the rise
Feature
The great casual game revival
Lessons from the past, hypercasual’s evolution, and opportunities for the post-ATT future
India To Implement
India plans to hit online mobile games with 28% tax
There is no distinction being made between games of skill and chance
Partnership
Homa to form strategic partnership with mobile studio 8sec
The partnership aims to benefit from the popularity pivot from hypercasual to hybridcasual
Report
Midcore makes up 35% of total gaming revenue on iOS in the United States
The findings come as part of a report from analytics firm Liftoff
Company Spotlight
Company Spotlight: Sunday
Find out more about Sunday, the hypercasual specialist, headquartered in Hamburg, Germany, responsible for titles including Cat Escape, Spinner Merge and Mr Pain
Hypercasual Acquisition
AI Games FZ acquires Good Job Games’ hypercasual portfolio
Good Job Games has a successful track record in user acquisition
Clarity Commitment Collaboration
Navigating hypercasual through the changing landscape of mass-market casual games
From hypercasual to the future. Sunday's head of publishing explains why focusing on players is helping the company navigate the rapid evolution of the free-to-play market
The Rise Of Hybridcasual
Are hypercasual and midcore racing to become hybridcasual?
Game economist Phillip Black analyses the state of the genres