Break It Down
How a partnership with Voodoo gave life to hypercasual indie, Demolish!
We speak to Jean Mikryukov about how Voodoo's support helped his title thrive
Grow Your Business
Mobile's golden goose: Hypercasual your way to business growth
Hypercasual is thriving during mobile's biggest year yet. CrazyLabs offers insight on how you can make the most of it
Indie Spotlight
How Stacky Dash utilised TikTok to achieve 100,000 downloads a day
"The biggest challenge is acknowledging that success is the exception and failure is the norm"
Get Hyped
Homa Games partners with Facebook Audience Network for hypercasual game jam
HOMAJAM will kick off on January 18th with a $165k prize pool
Get Hyped
Hypercasual publisher Ducky is generating $1 million a month
Its games have been played 145 million times
Goodbye Farmville
Down on the FarmVille: The rise of Zynga's social gaming icon
As Zynga closes down the first FarmVille, we take a look back at what made it special
2020 In Review
Gismart VP of business development on company growth, expansion, and juggling hypercasual titles
As part of our 2020 in review series
What's Next?
After 2020’s boom, how should hypercasual developers prepare for 2021?
Andrey Mikhlin makes some predictions
Nailed It
A hypercasual love story: how Acrylic Nails utilised the CLIK Dashboard to cross 30 million downloads in less than 8 weeks
The app hit the milestone in less than 8 weeks
Hyped Up
TapNation to host its first $150,000 game jam in January
"We are very happy to host the first hyper-casual game jam of the year, which is also the first one for TapNation"
Competition Time
Voodoo is hosting a hypercasual tournament with a top prize of $150k
Entries must be in the puzzle or runner genres
Crazylabs
How CrazyLabs unleashes innovation and unlocks revenues with marketing automation
Peggy Anne Salz discusses the benefits of automated key processes to drive results
Inno-vating
Meet Inno Studio, winners of Voodoo's 2020 runner competition
The studio won a sizeable investment and a partnership with hypercasual giant
Just Be Casual
Gismart prepares to enter the casual games market
"We have put together a great team. Some of the team has been working at Gismart for a while"
Check Those Ads
Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity
"If gamers can't or won't actively spend on in-game content, advertising is the best method of generating revenue"
Proving Popular
Kwalee's hypercasual library exceeds half a billion downloads
"Our approach to launching hit games is always being refined, we're getting better all the time, and we're already setting our sights on one billion"
So Many Ads
Kwalee will utilise AdInMo's advertising platform for Off The Rails 3D
"It's the ideal title with which to explore the potential of integrated in-game advertising with AdInMo, from both player experience and monetisation standpoints"
Get Hyped
Voodoo selects six winners for its hypercasual competition
They won a publishing contract and $100,000
Redforce
RedForce Games founder discusses benefits of partnering with Voodoo
Anand talks RedForce's journey to hypercasual and how Voodoo's support saw the company flourish
Listen Up
Kwalee to use Audiomob's audio ads platform for its titles
"We're always interested in developing new ways to engage players on mobile with our hypercasual games"
Pgc Digital
PGC Digital: CrazyLabs surpasses 3.5 billion downloads across games library
The Israelian-based studio has been publishing games for over two decades
Pgc Digital
PGC Digital: "A publisher is crucial to the process," says hypercasual studio Spunge Games' Mark Fludder
Comment was made during a Fireside Chat on the differences between casual and hypercasul
Pgc Digital
PGC Digital: Why indie devs should go hypercasual
"Working on hypercasual games is like doing a game jam every day"
Pgc Digital
PGC Digital: iOS games have better D7 retention than Android
"The lockdowns have had a significant impact on the industry"
Pgc Digital
PGC Digital: South Korean mobile games market sees increase of 15% under pandemic
The market is estimated to be worth $9.8 billion by 2026
Fast Show
Fueled by hypercasual boom, BoomBit surpasses 800 million downloads
Ramp Car Jump leads the way
Token Of Appreciation
Animoca Brands and Gamee are introducing tokens to the platform
They will be given as skill-based rewards
Top Dog
Voodoo was the top hypercasual publisher through downloads in Q3 2020
GameJam Co experienced the most growth
Get Hyped
My.Games acquires a minority stake in hypercasual dev Mamboo Games
"The volume of the hypercasual games market continues to rise every year, reaching around $1.2 billion in 2020"
Get Hyped
Supersonic Studios launches its Superstars contest for hypercasual devs
“Since the day Supersonic was launched, we have focused on developing a strong relationship with our developers"
Publishing Programme
JoyPac launches HyperFuel to aid in developing hypercasual titles
"The idea behind HyperFuel is to replicate the kind of hands-on input and access to resources that accelerators are so good at"
Clik
Crazylabs launches CLIK dashboard for hyper-casual game developers
The new self-serve platform for testing hyper-casual games will reward developers who pass the CTR test with up to $25,000
Welcome To The Family
Zynga closes its acquisition of Turkish studio Rollic
“We’re thrilled to welcome Rollic and its incredibly talented team, along with its extensive network of developers, to Zynga"
Hypercasual Success
How to achieve ongoing hyper-casual success despite an evolving market
Lion Studios president Nick Le looks at the evolution of this incredibly competitive genre
Going Hyper
Why now is the perfect time for mid-size casual studios to open up to hypercasual
Crazy Labs COO Guy Tomer explores how you could be making smaller games alongside your regular output
Jobs In Games
Remote Working: Nadav Ashkenazy's five-year rise to general manager at Supersonic
"Ultimately, it's in this environment that we've become one of the top five hypercasual developers"
Case Closed
Voodoo sues Rollic over plagiarism in hypercasual title Wood Shop
"We're super excited at the outcome. The decision of the court sets a precedent especially for hyper-casual game copies"
"speed Is Essence"
PGC Helsinki Digital: Kwalee accumulates 425 million lifetime downloads
Milestone was confirmed by Kwalee publishing manager Allan Adham
Time Is Money
PGC Helsinki Digital: The common missteps of an indie hypercasual studio
Umami Games CEO Riley Andersen shared the struggles of her early free-to-play career
Pgc Helsinki Digital
PGC Helsinki Digital: Why Crazy Labs thinks now is the time to get into hypercasual
"It takes a lot of time and tries and failure on the way. But with talented teams, you can do it very fast"
200 Partnerships
PGC Helsinki Digital: Homa Games exceeds 250 million lifetime downloads
Sky Roller and Nerf Epic Pranks dominate
Investment
Voodoo invests in Istanbul-based developer studio Fabrika Games
"We will help Fabrika to develop their team and gather Turkish talent seeking to create successful Hyper-Casual games with Voodoo"
Heading East
Voodoo expands with multiple offices across Asia
"We are thrilled to be moving into the APAC region"
Big Better
Zynga on the post-IDFA value of hypercasual mobile games
President of publishing Bernard Kim on market dynamics
Let's Jam
Homa Games is hosting the first IP hypercasual game jam
Begins on September 9th, 2020
Investment
Tencent makes minor investment in hypercasual specialist Voodoo
"We can improve the way we distribute on Android"
The Lightneer Approach
The Voodoo Approach: Lightneer on making the pivot to hyper-casual
"We really like that Lightneer and Voodoo are very aligned on the need to test as frequently as makes sense"
You're A Winner
Voodoo to award $100k and a publishing contract to the winner of its hypercasual competition
It will be held through September
What's Your Genre?
Report: 49 per cent of mobile players pick a new game based on genre
"With this genre report, we sought to understand people's motivations for downloading a specific game"
Fast Mover
Zynga buys hypercasual outfit Rollic for $168 million
All-cash deal gains 80% equity