Team Up
Gismart is looking to partner with hypercasual developers
To bring games to market quicker
Top Talent
Boss Bunny Games welcomes David Reeves to its board of directors
"I was drawn to the passion and ambition that drive the Boss Bunny team"
Tie Dye
Seventies fashion trend meets DIY madness in the new hyper hit Tie Dye by CrazyLabs
A dive into the world of gamifying DIY
Hyped Up
CrazyLabs invests $500,000 in the Indian hypercasual games market
"If you look at the charts now, India is underserved when it comes to local developers"
Hybridcasual Opportunity
PG.Biz Deep Dives: Harnessing the hybridcasual opportunity with Department of Play
Department of Play contributor Will Freeman digs into the next evolution of hypercasual
The Rise Of Hyper-casual
Charting the rise of hyper-casual gaming
Adjust reports on the hyper-casual industry, in partnership with Unity
Oh Snap
Voodoo signs a new deal with Snapchat
Will bring one game to Snap Games and Bitmoji
Game On!
My.Games is hosting its own Hypercasual Game Jam
A chance to win $2,000 and a contract worth $50,000
Hypercasual Domination
Hypercasual app installs more than doubled between December 2019 and March 2020
China saw a 300 per cent rise in downloads
Pgc Digital
PGC Digital: Netmarble's Baris Ozistek outlines the evolution of hypercasual using RPG mechanics
Hypercasual 2.0 is coming, and Netmarble wants to be the ones leading the charge
The Ohm Approach
The Voodoo Approach: OHM Games on what sets its hit titles apart from the crowd
"We are really proud that all our games have extra long session lengths for hyper-casual"
The Tarboosh Approach
The Voodoo Approach: Tarboosh Games CEO Rani Hammad H. on learning how to make hit games with Voodoo
"It is hard to always meet their KPIs, but when you do, the game is usually sustainable and successful."
The Aya Approach
The Voodoo Approach: Why AYA Games feels like Voodoo is the only publisher it wants to work with
"Voodoo was willing to support us in pretty much every possible way"
The Orbital Knight Approach
The Voodoo Approach: Orbital Knight publishing director Jan Chichlowski on the importance of testing
"If you test something for the fifth time and the results are not good, this means the concept is not good"
The Lawson He Approach
The Voodoo Approach: Tower Run creator Lawson He on why partnering with a publisher is crucial
"I would say that Voodoo has increased my business' revenue by infinite %"
The Cassette Approach
The Voodoo Approach: How AquaPark.io developer Cassette grew with help from the hyper-casual publisher
"These guys are experts of feeling the thin line between giving advice and letting you make your own decisions"
Hypercasual Shift
Interview: Why My.Games is shifting its focus to hypercasual
"The hypercasual business model continues to evolve and provide huge opportunities for developer teams"
The Voodoo Approach
The Voodoo Approach: How the world's biggest hyper-casual publisher makes its hit games
An inside look at the company's development process
Launch Fast
A major lesson from hypercasual for the rest of the industry: Launch fast, test the core gameplay, forget the rest
Skunkworks CEO James Cramer details some of the lessons he's learned
Hyper-casual Success
How to find hyper-casual success with rapid testing and development
Hyper-casual isn't just a mobile game genre—it's a very specialist process of game development
Hyper-casual Design
Five things to consider when designing hyper-casual games
Hyper-casual publishing experts, JoyPac, share key things any developer should know when creating hit casual games
New Relationships
Azur Games: building a strong relationship between a developer and its publisher
A chat with founder Artem Nikolayev on what the studio can do for you
Jobs In Games
Jobs in Games: Voodoo's Sophie Vo on the misconceptions of being a game lead
Vo has spent time at Gameloft, Wooga and Rovio before making the move to Voodoo.
Keep On Slicing
Winter, spring, summer in quarantine - All you have to do is keep on slicing
CrazyLabs introduces a new initiative for partners
$10 Million Set Aside
My.Games launches publishing programme aimed at hypercasual developers
"More than 13 years' experience developing and publishing games"
Nerf This
Homa Games partners with Hasbro on NERF Epic Pranks! and more
First of several games to be released
Pgc Digital
PGC Digital: What BoomBit learned from mid-core games to create new hypercasual titles
"Every game is completely different so don't port learnings"
1.25% Of All Game Downloads
PGC Digital: Hypercasual specialist CrazyLabs accumulates more than 3 billion downloads worldwide
Run Sausage Run makes up 106 million downloads
Hypercasual Success
PGC Digital: Supersonic Studios' three newest releases have surpassed 35 million downloads
Ultimate Disc earned 16 million-plus installs
Casual Strong Too
PGC Digital: It's the"best time to launch" as a hypercasual, says IronSource director
The comment was made during PGC Digital 'Panel: Smart use of Data to Optimise' Performance
This Week In China
This Week In China: Second wave of game approvals goes through, and Tencent files the first 5G-related lawsuit in the country
A look back at the biggest stories direct from China
Hypercasual Surge
Hypercasual surges with the top 3 most downloads mobile games from Voodoo
Crunching the data with App Annie
Hypercasual Domination
Hypercasual titles accounted for 78 per cent of downloads in 2019
16 of the top 20 most-installed titles were hypercasual
Hypercasual Boom
BoomBit shifts its focus to hypercasual games after success with Ramp Car Jumping
It has several games ready for Q2
Rise Of Ultracasual
The rise of ultracasual: a temporary trend or the future of hypercasual?
Homa Games takes a look at the even more casual take on the hypercasual genre
"expand Even Further"
Kwalee CEO David Darling CBE talks fighting toxicity in the workplace and his soft spot for cryptocurrency
UK studio set to launch more games than ever in 2020
February 2020 Downloads
Voodoo saw the most downloads of any mobile game company worldwide in February 2020
Sensor Tower reveals its monthly download ranks
Kwalee Hire
Kwalee hires ex-Outfit7 ads director Dilpesh Parmar as new head of ad monetisation
"This is such an exciting time to be working in the gaming space"
Keep It Simple
How to get your hypercasual game successfully published in 2020
Tamara Feiman from Gismart's seven top tips
Hypercasual 2.0?
Is the mobile gaming market ready for hypercasual 2.0?
Mobvista looks at how the hypercasual market can start to evolve
Google Gamesnacks
Google launches hypercasual HTML5 platform GameSnacks
Focusing on SEA region through partnership with Gojek
Upward Move
Adtech vertical consolidation accelerates as IronSource launches Supersonic Games
Will develop and publish hypercasual mobile games
Accelerating
Winners take more: The most successful mobile games are growing fastest
Insights from App Annie’s State of Mobile 2020 report
Fast Data
2020: What's next for hypercasual?
Growth but slowing
Job News
Yoan Joncheret joins Homa Games as its new head of design
Former Ketchapp publishing lead jumps to new hypercasual studio
From Mmo To Hypercasual
Netmarble EMEA chairman Baris Ozistek on why the publisher is turning to hypercasual
After major time-sink titles like Lineage 2 Revolution, Netmarble EMEA is looking for something smaller
Kwalee Pr Hires
Hypercasual studio Kwalee shakes up PR team with two new hires
Richard Paul and Matt Suckley join the team
Hypercasual Vs Gaas
Hypercasual vs GAAS - Lessons for lean #Gamedev
What can two very different development strategies can teach us as game developers
Hypercasual Art
How to make the right art for your hypercasual game
Rollic creative director Inci Alper gives a crash course in hypercasual art
What Is Hypercasual?
Kwalee on what exactly makes a hypercasual game
Head of publishing Simon Prytherch on building a game for the fastest-growing genre