New Offerings
AdInMo launches player-first hybrid monetisation tech as a new SaaS platform for mobile developers
The tool supports player lifetime value by predicting and integrating relevant ad opportunities during gameplay
Unity Dtc
Unity gets into DTC with cross-platform "unified digital stores"
The update streamlines monetisation and live operations across mobile, web and PC
Mobile Mavens
“The games industry should absolutely be sitting up and paying attention”: The Mobile Mavens debate the Digital Fairness Act
Our Mavens warn that the proposed EU regulations could harm innovation and drive studios out of Europe
Shadows Spending
Nintendo’s Fire Emblem Shadows makes just $90,000 in first week on iOS
Predecessor Fire Emblem Heroes earned $8.2m on iOS in week one
Game Monetisation
Beyond microtransactions: The future of game monetisation lies in loyalty, not loot boxes
Xsolla’s Chris Meredith on moving beyond microtransaction towards player-first monetisation
Industry Insights
Five ad monetisation tests that didn't match the data
GameBiz Consulting’s Božo Janković shares insights from experiments that challenge assumptions in ad monetisation
Stealthy Shadows
Nintendo shadow drops Fire Emblem Shadows as its first new mobile game in six years
The second mobile Fire Emblem takes a real-time approach as opposed to gacha Fire Emblem Heroes’ turn-based combat
New Offerings
Azur Games launches open version of internal analytics platform
Early adopters of Azur Games Analytics are receiving free access during the onboarding phase
The Long Game
Gameloft on adapting tools, tech and teams to sustain Minion Rush's 12-year run
Gameloft’s Kateryna Skrypnik shares how live ops, community feedback and a Unity migration have kept Minion Rush running for over a decade
Industry Insights
The ins and outs of retention in an idle game with merge and puzzle elements
Oleg Nalimov shares on Gold & Goblins the genre-blending mechanics, monetisation and live updates that turned the game into a $60m success
Genre Strategies
FreePlay talks 2bn downloads and hybridcasual's rapid growth
"We consider creatives production to be one of our core strengths," says head of publishing Ivan Spijarskiy
Changing Times
Navigating payment freedom: Gaining a lead in the new app store landscape
Ben Cousens shares on monetisation strategies in the new app store economy
New Offerings
Rooter launches AI-powered adtech tool rStream to allow creators monetise content
“For brands, it’s a matter of keeping that attention and not jolting gamers out of it,” said Rooter founder and CEO Piyush
New Offerings
Duet Night Abyss removes all gacha elements just weeks before its October launch
The upcoming RGP has amassed nearly seven million pre-registrations across all platforms
Revolutionising Mobile Monetisation
GeeMee GamePlay: Revolutionising mobile monetisation with playable ads
Find out how GeeMee's playable ads integrate engaging game mechanics directly into the advertising experience across different industries and campaign objectives
Introducing Applifters
AppLifters launches at Gamescom: All-in-one mobile growth ecosystem promises to boost game profitability by up to 50%
Following major investment, AppLifters brings user acquisition, monetisation, SDK technology, creative production, and data intelligence together in a single integrated growth platform
Market Resilience
ZiMAD’s journey to a 170 million download hit
CEO Dmitry Bobrov shares on the business strategy behind Magic Jigsaw Puzzles
Industry Insights
Can AI replace ad monetisation managers?
GameBiz Consulting’s Damjan Kačar tests if AI can keep up with ad monetisation experts
Machine Learning
The revolutionary impact of machine learning on mobile advertising
"The adoption of machine learning in mobile advertising has accelerated dramatically following breakthrough AI technologies"
Money To Burn
Netflix plans to ramp up gaming investment
Streaming firm open to evolving business model in future and teases new set of interactive experiences.
Hybrid Hit
How Rollic scored a $100m hybridcasual hit by ideating 1,000 games a month
Utku Erdinç suspects that "in the history of mobile gaming, a very small number of studios have experienced this much growth in only one and a half years"
Refund Round
FTC distributes $126m in refunds to "tricked" Fortnite players charged for unwanted purchases
Players are able to file for a refund until July 9th, 2025
Ai Enhanced Ads
Enhancing ad performance with GeeMee's AI-powered advertising solution
Find out how GeeMee is enhancing ad impact through technological innovation, giving developers a competitive edge
Developers On Monetisation
Game on: Turning points, player power, and the future of monetisation
The moment everything changed! Hear from four developers about the revelation which helped them tackle monetisation and put players first
Making Playtime More Rewarding
MAF’s Play2Earn launches on iOS, outperforming multi-reward by +80% ROAS
MAF’s Play2Earn for iOS is outperforming traditional multi-reward setups. Discover how it delivers +80% ROAS and redefines what rewarded ads can do on iOS
Industry Insights
Win or lose: Mastering the art of mobile game balance and monetisation
Supersonic's Guy Agiv dives into the delicate balance between win and lose conditions and how they can create better monetisation opportunities
Industry Insights
Inside Tiny Tower's in-game ads transformation
Tiny Tower boosted IAP conversion by 20% with immersive in-game ads
Summer Special
Albums, battle passes and milestones: Mobile’s top event types to introduce this summer
AppMagic analyses the three summer event formats that can fit "seamlessly" into almost any live ops schedule
Industry Insights
Nine facts about the mediation space in 2025
GameBiz Consulting's Božo Janković takes a deep dive into the performance of platforms MAX and LevelPlay
Dynamic Dtc
DTC evolving fast after App Store ruling as web shops alone leave "a lot of untapped potential on the table"
Appcharge chief marketing officer Gil Tov-Ly talks Epic vs Apple, the implications for DTC and the latest tools bolstering conversion
Industry Insights
How UA expert Claire Rozain scales creative production with AI
Rozain will be attending Pocket Gamer Connects Barcelona which takes place on June 3rd and 4th
Revolutionising Ua
GeeMee's AI-driven ad solutions in mobile advertising
Find out more about how GeeMee leverages advanced AI-driven ad solutions to redefine user engagement and revenue generation patterns
New Offerings
Mistplay launches LoyaltyPlay to help mobile publishers boost retention and monetisation
Rewards hub is currently available to iPhone users in the US
Turkish Games Market
Six up and coming Turkish games companies you should know about
Felix Braberg offers insight into the Turkish games market highlighting six studios to watch out for
Hot Five
Hot Five: Golden Week 2025, web shop advancements, and Tripledot to acquire AppLovin’s games business
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Company Spotlight
Company Spotlight: Almedia
Find out more about Almedia, the Berlin-based rewarded user acquisition and loyalty platform, which also is the fastest-growing ad company in Europe
Pc Expansion
Marvel Contest of Champions to launch on PC after making $2bn on mobile
Pre-registrations are open now, but the exact release date hasn’t yet been confirmed
Sponsored
How GeeMee reshapes mobile app Monetisation with AI technology
The evolution of app revenue generation
New Partnerships
Xsolla partners with Ukie to boost UK games industry and support developers
Primary focus is to focus is to improve monetisation and commercialisation strategies
Company Profile
Company Spotlight: BIGO Ads
Find out more about the deep learning-based advertising platform which has helped over 50,000 clients scale their user base and maximise their ad revenue
Xsolla Report Q1 2025
Xsolla releases Q1 2025 report on the future of global gaming and game development: Analysis of metrics and emerging trends
Key topics include the global gaming market, mobile monetization trends, player engagement led by gen Z and gen alpha, and rising investments tools and platforms
The Future Of Mobile Monetisation
Xsolla's Damon Marshall on Web Shops, Cloud Gaming, and the Future of Mobile Monetisation
“We’ve seen that developers who implement Web Shops alongside their mobile games can increase LTV by 30 percent or more through loyalty programs.”
Better Outcomes Automatically
Smarter Ad Monetisation: How GeeMee Uses AI to Maximise Your Revenue
GeeMee explores the use of Machine Learning (ML) and Artificial Intelligence (AI) to unlock new possibilities in revenue optimisation
Monetisation Strategy
Inside the experiment: How TXG and Shallot Games are increasing revenue in casual games
Tom Storr shares how consultancy group The Experimentation Group and Shallot Games are boosting monetisation in Coffee Golf
Hybrid Monetisation
Hybrid Monetisation: A Comprehensive Guide for App Developers in 2025
In today's diverse mobile market, no single monetisation strategy fits all apps - GeeMee explains why hybrid monetisation should be on every developers radar in 2025
Speaker Spotlight
Xsolla's Berkley Egenes on why web shops may be crucial for developers in 2025 and beyond
"I’m particularly passionate about ensuring that big and small developers have the tools and support they need to thrive without being burdened by excessive fees or restrictive policies."
Speaker Spotlight
Crackle's Jaivir Nagi on the role of AI in maximising game revenue
"To navigate this complexity successfully, publishers must cultivate a deep understanding of adtech solutions, coupled with the strategic application of AI and ML technologies"
Speaker Spotlight
AdInMo's Adam Pattison & SuperScale's Ivan Trancik on building better monetisation experiences
"Focus on the core business is more essential than ever. Under the current market conditions, mobile game companies have no other choice but to focus on their core product..."
Podcast
How to keep players loyal, playing, and paying in a crowded market | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Free Ebook
Free AI Gamechangers ebook: Essential industry insights on AI in games
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