New Partnerships
Xsolla partners with Ukie to boost UK games industry and support developers
Primary focus is to focus is to improve monetisation and commercialisation strategies
Company Profile
Company Spotlight: BIGO Ads
Find out more about the deep learning-based advertising platform which has helped over 50,000 clients scale their user base and maximise their ad revenue
Xsolla Report Q1 2025
Xsolla releases Q1 2025 report on the future of global gaming and game development: Analysis of metrics and emerging trends
Key topics include the global gaming market, mobile monetization trends, player engagement led by gen Z and gen alpha, and rising investments tools and platforms
The Future Of Mobile Monetisation
Xsolla's Damon Marshall on Web Shops, Cloud Gaming, and the Future of Mobile Monetisation
“We’ve seen that developers who implement Web Shops alongside their mobile games can increase LTV by 30 percent or more through loyalty programs.”
Better Outcomes Automatically
Smarter Ad Monetisation: How GeeMee Uses AI to Maximise Your Revenue
GeeMee explores the use of Machine Learning (ML) and Artificial Intelligence (AI) to unlock new possibilities in revenue optimisation
Monetisation Strategy
Inside the experiment: How TXG and Shallot Games are increasing revenue in casual games
Tom Storr shares how consultancy group The Experimentation Group and Shallot Games are boosting monetisation in Coffee Golf
Hybrid Monetisation
Hybrid Monetisation: A Comprehensive Guide for App Developers in 2025
In today's diverse mobile market, no single monetisation strategy fits all apps - GeeMee explains why hybrid monetisation should be on every developers radar in 2025
Speaker Spotlight
Xsolla's Berkley Egenes on why web shops may be crucial for developers in 2025 and beyond
"I’m particularly passionate about ensuring that big and small developers have the tools and support they need to thrive without being burdened by excessive fees or restrictive policies."
Speaker Spotlight
Crackle's Jaivir Nagi on the role of AI in maximising game revenue
"To navigate this complexity successfully, publishers must cultivate a deep understanding of adtech solutions, coupled with the strategic application of AI and ML technologies"
Speaker Spotlight
AdInMo's Adam Pattison & SuperScale's Ivan Trancik on building better monetisation experiences
"Focus on the core business is more essential than ever. Under the current market conditions, mobile game companies have no other choice but to focus on their core product..."
Podcast
How to keep players loyal, playing, and paying in a crowded market | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Free Ebook
Free AI Gamechangers ebook: Essential industry insights on AI in games
Download our 29-page collection of interviews with CEOs and experts sharing real-world insights on making AI work for your business
Podcast Deep Dive
Join the PocketGamer.biz Podcast Infinity Nikki deep dive
Share your insights with us and we'll make them part of the show!
Loot Box Investigation
Are the UK's top grossing mobile games really breaking loot box rules?
We delve into the BBC's claims that only two out of the top 45 revenue-generating titles are following the ASA's rules on loot box disclosures
Browser Games 101
GameDistribution: Expand Mobile Game Reach with Zero Acquisition Costs
Learn more about the opportunities for developers and publishers in the cross-platform browser market, with the help of GameDistribution by Azerion
Premium Power
Balatro nears $4.4m on mobile amid a sudden spending surge
LocalThunk’s premium game had been on the decline throughout October
Six Month Milestone
Solo Leveling: Arise hits 50m players and $139m revenue in first six months
But player spending in Netmarble’s RPG is on the decline
Week That Was
Nintendo's curious Palworld case, Pokémon TCG Pocket launches, and Instant Games' big news | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Instant Games
Remember Facebook Instant Games? It’s back
The long-awaited introduction of in-app purchases on iOS is another example of a new era for games
Instant Games
Facebook Instant Games finally gets in-app purchases on iOS
IAPs now supported across web, iOS and Android devices
Ai Insight
How AI will shape the games industry: Exclusive insights from our AI Gamechangers newsletter
Get our AI Gamechangers newsletter for interviews and news about AI's impact on the games scene
Hot Five
Hot Five: Wuthering Waves sails to $150 million, Scopely’s "megadeal" plan, and Xbox Android app is on the way
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Global Trends
Global Trends: SciPlay CEO Josh Wilson on the growth of hybrid monetisation and why market trends "can flip overnight"
We catch up with industry leaders to get their insights on the state of play in the games sector
Inside Look
Behind the scenes: Improving monetisation in the midcore battler Kingdom Clash
Azur games’ Nikolay Alekseev shares a deeper look at the continued evolution of the game
Premium Power
Balatro approaches $1 million in seven days on mobile
Solo developer LocalThunk released a mobile adaptation of the popular card game on September 26th
New Offerings
Discord Activities opens up to all developers to make games on the platform
The Embedded App SDK lets developers create, distribute, and monetise interactive experiences
Pgc Helsinki Monetiser
Discover how to effectively monetise your games and maximise revenue at Pocket Gamer Connects Helsinki
Unleash the full potential of cutting-edge ad formats, IAPs, and other ground-breaking monetisation developments in this specialised track.
App Income
Unlocking the success of alternative app stores
Mintegral’s Jeff Sue explains why developers looking for supplementary revenue streams should be looking toward alternative app stores
Podcast
Unicorns, camels and hogs: How smart ad monetisation saves your app from getting eaten alive | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Case Study
How The Experimentation Group and Shallot Games increased Coffee Golf’s RPI by 75%
Tom Storr shares how consultancy group The Experimentation Group and Shallot Games successfully turned Coffee Golf around
Masterclass
Register now for tomorrow's Game Economy Design MasterClass workshop
Grab your ticket now for tomorrow's big workshop and learn all about game economy balance and building sustainable long-term engagement
Monster Milestone
How Monster Hunter Now claimed $225m in its first year through innovation, inclusion and evolving monetisation
Capcom’s monster IP and Niantic’s location-based gaming know-how prove a winning formula
Masterclass
Last chance to register for today's free Game Economy Design MasterClass webinar
Grab your ticket now for today's big webinar and learn all about game economy balance and building sustainable long-term engagement
Masters Monetisation
Pokémon Masters EX turns five: Lessons from an IP and monetisation masterpiece
Half a decade on, as the mobile games industry evolves, so too does the fine art of monetisation…
"curse Of The Consumables"
Aggressive mobile game monetisation pushes loyal players to churn, says Battle of Polytopia CEO
Midjiwan CEO Christian Lövstedt criticises the deliberate lack of transparency on in-app purchases
Performance Boost
Using a Multiple Paid Pass to boost player choice, rewards, playtimes and revenue
Gradient Universe founder Oxana Fomina explains how the next step from the familiar Battle Pass could be your next step to improved monetization
Xsolla At Gamescom
Xsolla to showcase latest solutions empowering game developers at Gamescom and Devcom 2024
Experience Live Demonstrations of How to Enable Cross Play and Cross Pay Opportunities for Video Games
In-game Events
Maximising success through in-game events mastery
AppQuantum’s Oleg Nalimov shares tips on timing, duration and pauses to get the very best out of your in-game events
Consider The Community
15% of monetised players spend more if actively engaged in a community
Mistplay's latest report outlines the increasing importance of social in driving retention, calling it the "lifeblood of publisher success"
Masterclass
TOMORROW: Learn how to design effective game monetisation in a deep-dive online MasterClass workshop
The first deep-dive online workshop of the MasterClass Summer 2024 Programme is Wednesday, August 7th
Masterclass
Last chance to buy tickets for PocketGamer.biz MasterClass: Game Monetisation Design Interactive Workshop
Develop your existing skills and learn new ones from the finest games industry experts in an in-depth learning environment
Growing Chinese Games Overseas
SocialPeta Partnered with Liftoff to Release the Guide to Growing Chinese Gaming Apps Overseas
SocialPeta and Liftoff, have jointly released the report 'Guide to Growing Chinese Gaming Apps Overseas' based upon 133 billion ad impressions, 7.9 billion clicks, and 18 million installs gathered in 2023-24
Monetisation Masterclass
PocketGamer.biz MasterClass: Monetisation models, resources, and taking players on a journey
Fundamentally Games CEO Oscar Clark shares insights into the art of pricing while actually making a good game
Masterclass
Register now for today's Game Monetisation Design Webinar
Deep dive learning online for user engagement, retention, monetisation and game economies
Monetisation
Best practices for in-game shops: How to convert players into spending
An excerpt from Balancy's new digital book 'Best practices for in-game shops'
Monetisation Design
Fundamentally Games' Oscar Clark on designing long-term games revenue
The Fundamentally Games CEO breaks down the best practices of monetisation design
Women In Games
PLAYSTUDIOS’ Ravid Sela on the importance of data-driven decisions in ad monetisation
As part of Liftoff's Women In Games Series, PocketGamer.biz speaks to Ravid Sela, Ad Monetisation Manager at PLAYSTUDIOS.
Revenue Boost
What are 'skip-its' and how will they affect ad monetisation in 2024?
Božo Janković discusses the rise of a new monetisation option and how it's offering a new avenue for revenue generation in mobile gaming
Industry Insights
The experts' guide to mobile games monetisation: Part two
Kwalee’s John Wright continues his insight into mobile games monetisation from live ops to events
Road To Helsinki
Kinoa's Hen Gelberg on “The true power of LiveOps”
Kinoa's chief business development officer and co-founder discusses the core components of live ops and how to best unlock their true potential