Next For Netflix
Netflix considers new monetisation tactics for gaming arm
With so small a fraction of Netflix subscribers playing its games, the streaming giant reportedly looks to make more money from its efforts
App Monetisation
Out-of-app monetisation outside of Google Play and the Apple App Store is on the rise
Coda and Niko Partners' insight into mobile game monetisation provides alternative revenue strategies and key insights for publishers
State Of Play
Game Analysis: Decoding the Live Ops strategy of Monopoly GO
We go under the hood with one of the year's biggest hits to reveal what makes it tick and what lessons can be learnt from its success
Meeting Mo.co
With the beta period over, what's next for Supercell’s newest soft launch, mo.co
Now is the perfect time to ponder whether mo.co has what it takes to meet Supercell's exacting standards
Feature
Game analysis: The evolution of hypercasual runner Jelly Run 2048
Azur Games' Milana Gelmanova shares of taking the game from suboptimal metrics to a stand out project
Empowering Everyone
Empowering Everyone - How Xsolla Plans To Give Developers The Power To Find And Keep Players Content
In the era of ‘forever games’ Xsolla CEO Chris Hewish outlines the company’s goals of empowering developers to own and understand their players directly
Feature
Striking the perfect balance: How can mobile ads complement in-app purchases?
AppLovin’s Daniel Tchernahovsky on finding the perfect balance for mobile app monetisation
Analytics
Monopoly Go developer Scopely estimated to surpass $7bn in lifetime user spend
The Monopoly Go developer has earned big bucks from their portfolio
Podcast
Xsolla CEO Chris Hewish on creative commerce solutions to take control of your game | Podcast
The PocketGamer.biz podcast team welcome Xsolla's Chris Hewish to the studio to talk about the company's creative commerce solutions and putting power back into the hands of developers worldwide
Legacy
Why good legacy mobile games deserve a new lease of life
SuperScale’s Ivan Trancik discusses legacy game management and how publishers have revived old games through new methods
Parental Perception
UK kids are most likely to make in-game purchases, but only 4% spend on loot boxes
Ipsos’ latest report for Video Games Europe finds in-game spending among children is highest in the UK
Xsolla Payments
Xsolla unveils its new payment system Headless Checkout
The company are further enhancing their popular Xsolla Pay Station service giving devs the ability to build customisable, branded purchasing experiences for their players
Monetisation
Monetisation masterclass: How to max out ad performance in mobile RPGs
Nexter's head of business development and ad monetisation Anton Kvashnevskiy shares his monetisation strategies and ad placement tips
Credit Where Its Due
Appodeal & Pollen VC partner to offer a new kind of mobile growth platform
New Appodeal & Pollen VC partnership offers a mobile growth platform with credit lines to scale your monthly revenues
Maximise Revenue Improve User Experience
Liftoff's Sven Elstermann on monetising in today's competitive app landscape
In an ever more challenging market, how can mobile marketers and publishers drive revenue and boost in-app ad performance? Liftoff's Sven Elstermann explains...
Pgc Helsinki
Oxana Fomina on monetisation events that influence game performance
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Pgc Helsinki
Speaker Spotlight: Julia Iljuk on how to grow your game's revenue
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Pgc Helsinki
Speaker Spotlight: Chloe Cave of Adverty talks monetisation strategies for 2023
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Acquisition
InMobi acquires consent management platform Quantcast Choice
The acquisition comes amid a growing push for stricter privacy regulations worldwide
Mobile Monetisation
Take-Two CEO Strauss Zelnick wants to monetise 100% of its audience
The company is currently monetising only 10% of its players
Feature
Navigating Google TCF 2.2 requirements with GamesBiz Consulting's Božo Janković
Game on or game over? We take a deep dive into the consent management landscape of Google TCF framework
Monetisation
Can Amazon Anywhere open up a new monetisation channel for mobile games?
Layer co-founder Rachit Moti explores Amazon Anywhere's moves to monetise your game with physical purchases
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including game ad revenue, some best practices for monetising and the moment that one of gaming's giants went mobile first
Monetisation
Free-to-play's finest: A games lawyer's guide to getting monetisation right
Isabel Davies shares her pick of great games design from across the world of mobile free-to-play
Live-ops
Trevor Williams of RallyHere: "We want to ensure that we can democratise live ops games for any size studio."
The chief revenue officer for the live service platform spoke to us about humble beginnings at Hi-Rez and plans for the future
Feature
Unity's Anna Popereko on monetising strategy games
Discover the mistakes to avoid and opportunities to consider with rewarded videos
Catappult Smashes Global Records
Catappult achieves record-breaking $7.4m GMV and more than $240 ARPPU
Catappult the alternative mobile games distribution and monetisation platform hits record highs as it helps developers worldwide find new audiences and monetise more effectively.
Feature
Is this the end of GAM networks on mobile?
Ad Monetisation Manager Felix Braberg explains GAM networks and what publishers should do as the end is in sight for GAM resellers
Feature
Case Study: How Jackpot Party Casino keeps on winning
Oxana Fomina shares the winning formula of Jackpot Party Casino’s continued success
Newzoo Report
79% of all gamers play on their phones, with 35% only gaming on mobile devices
47% of gamers play on multiple platforms, but mobile dominates single-platform play
Unity Report
Mixed ad strategies come out on top, with offerwalls leading the way
Unity’s new report delves into the state of mobile game monetisation
If You Build It No More
Lessons to be learned from the telecoms saturation in the late 2000s to counter mobile gaming’s latest market figures
How can game developers deliver growth in a mature market? Product Madness's Matt Labbat offers insight - from the earliest days of the telecoms market
Financials
Unity hits $500m of revenue in Q1 financials
John Riccitiello: “The very nature of our platform will benefit from AI tools”
Voodoo Strategy
Voodoo's hybridcasual strategy is working
The company has built a portfolio of ten hybridcasual games which are generating between $20 and $100 million a year
Maximising Game Revenue
Maximising game revenue: the role of rewarded surveys and offerwalls in revenue diversification
Diversify your monetisation and maximise your game revenue with expert insight and advice from the team at TapResearch
Expert Insight
Fundamentally Games’ Oscar Clark: The secrets of successful live ops and monetisation
Author, CEO and games industry insider, Oscar Clark reveals his strategy for making great games that win fans and make money
Hypercasual
What's next for hypercasual marketing in 2023?
Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead
Streamers
Netflix underpins commitment to games but says 'no' to in-game ads in Q1 2023 investor call
55 games released and 41 more planned as the company outlines plans to build a fan-engaging games pillar alongside film and TV
Mintegral Joins Google Admob
Mintegral Joins Google AdMob as a Bidding and Waterfall SDK Network
Mintegral's bidding solution simplifies in-app advertising and connects demand to app businesses to scale global revenue.
In-depth Analysis
Deconstructing Save the Doge one of the top draw to mesh puzzle games
Azur Games publishing lead, Sergey Martinkevich once again goes under the hood of a popular mobile title to see what makes it tick
In-depth Analysis
Under the hood: Deconstructing one of the top idle arcade games
Azur Games publishing lead, Sergey Martinkevich takes a deep dive into hypercasual games starting with Supersonic Studios My Mini Mart
Retain Retarget Reduce Churn
Retain your players with retargeting - a masterclass from Adikteev
Adikteev offers expert insight into the latest techniques to predict churn, retain players and increase revenues
State Of Play
Case study: Boosting revenue in Solitaire Grand Harvest
Game mechanics go under the microscope… We go in deep with a case study that boosted its revenue despite key industry challenges
Put Players First
Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games
Anzu co-founder and CEO Itamar Benedy talks to Riot Games co-founder and president of games Marc Merrill about the growing value of in-game advertising to indie and AAA developers alike
Q&a
Looty on monetising Roblox: “You need to throw away a lot of what you already know about building games”
Chris Haga, president of Looty Games, the creators of fantasy roguelite game Ruin, explains what makes Roblox a winner
Monetisation Masterclass
Monetisation via in-game ads: why hypercasual studio Balzo works with Growzee
Balzo co-founder Giuseppe Lapenta talks to PocketGamer.biz about the studio's journey in the hypercasual genre and why it works with mobile ad expert Growzee
Live And Kicking
Is it game over for Live Ops games?
We've seen some huge live games get the plug pulled, but are reports of their demise exaggerated? And what makes a LiveOps game fail? Oscar Clark of Fundamentally Games explains
Expert Analysis
Angry Birds Match: Empowering ads with perfectly pitched puzzles
Get your gameplay and monetisation balance right and you'll have a hit on your hands, explains Rovio's UA lead Claire Rozain
Self-publishing
Robot Teddy brings on Vampire Survivors developer Poncle
Big moves are afoot at Robot Teddy with new team members and valuable signings
Four Force Multipliers
Four key tactics for giving your ad campaigns a force multiplier
Neasa Bannon, Industry Manager with Facebook Gaming, explains how to maximise your performance in a privacy-first advertising landscape