Cut It Up
Player segmentation the best way to get “most bang for your buck” when monetising
So says Unity Ads' Ilya Kuznetsov at Unite Copenhagen 2019
High Kpis
Warhammer Combat Cards boasts Day 7 retention of 34% and 15% payer conversion
TCG off to a great start
East And West
What we learned at the Bridge between East and West summit in association with Mintegral
Speakers deliver sessions on hyper-casual, monetisation and the opportunities available in China’s mobile games market
Cool
Epic to disclose loot box odds following ESA pledge
Meanwhile, THQ Nordic refuses to put name to list of publishers as it says it has no plans to use this business model
Blockchain
nWay launches new blockchain application allowing devs to implement monetisation solutions
“We believe this will allow games developed on nWayPlay platform to run game economies in a far more flexible way”
Indie Mavens
What monetisation models work best for indie developers in the current mobile games market?
The Indie Mavens share their thoughts on the different monetisation models on offer to small studios
Hyper-casual
Voodoo’s ad monetisation and the recipe for hyper-casual success
Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent
Monetizer
7 videos from Pocket Gamer Connects Seattle 2019's Monetizer track
The track, sponsored by Vungle, features speakers from the likes of Nordeus, Rogue Games, Game of Whales, 12traits, Wooga and more
Ad Monetisation
How to monetise your IAP-based game with ads
IronSource VP of global partnerships delivers the lowdown on in-game ads
Going Public
AppLovin wants to raise $1bn in 2020 IPO
Marketing platform and publisher has ambitious plans
Doors Open
Stack open-sources ad software BidMachine mobile apps publishers
Technology has been made an open source resource
New Policies
Google Play developers must now disclose loot box odds
Details surrounding “randomised virtual items” must be clearly shown
Mobile Monetisation
Facebook study: 57% of mobile developers say in-app ads can improve player retention
Users are six times more likely to make a purchase after seeing a playable ad
The Debate Continues
Germany considering new minor protections laws against loot boxes and mobile monetisation
The state of Bavaria has proposed new guideline citing the “exploitation of the inexperience and credulity of adolescents”
Speaker Spotlight
Speaker Spotlight: Nordeus' Božo Janković on the future of mobile game monetisation
Pocket Gamer Connects Seattle 2019 will take place on May 13th to 14th
Monetizer Mavens
Could all F2P mobile games benefit from a Battle Pass like Clash of Clans has?
A new technique for all
User Acquisition
Your checklist for commercial success starts with knowing your game profile
MobileGroove's Peggy Anne Salz speaks with Nexon M senior UA manager Robert Garfinkle to provide insights on user acquisition
Chinese Regulations
Loot box design 2.0: Complying with China's new rules
The Yodo1 team discusses the latest changes and offers help on figuring out your best strategy for legal monetisation in the country
Keep Em Playing
Why Supercell ignored monetisation but Season Challenges made Clash of Clans the top grossing game anyway
More than a $5 boost
Funding
Mobile tools provider Game of Whales raises $2 million
The esports and gaming firm has made the investment as part of a $2 million funding
Sharp Shiny Things
How does Raid: Shadow Legends engage, retain and monetise?
Plarium cracks the code
For The Tech
Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads
Solution designed to help optimise user acquisition campaigns
Testing Testing
IronSource launches A/B testing tool for ad monetisation
Helps developers improve their ARPU, ARPDAU and retention rates
Keep Your Money
Nintendo urges mobile partners to not focus on player spending
Mario maker does not want to be seen as greedy
Free Webinar
Join deltaDNA’s free webinar on how to make profitable games in 2019
Webinar to delve into in-app purchase trends, shifting business models and more
The Road Ahead
Monetizer Mavens discuss the future of innovation in the maturing mobile games sector
Changing trends
Facebook Roundtable
Roundtable: Discussing the mobile games market's big 2019 trends in hyper-casual, hybrid monetisation models and midcore's future
PocketGamer.Biz was joined by Facebook, Wooga, Madbox, Supersolid, Firi Games and Two Way Media at a round table during Pocket Gamer Connects London
Unreal Ads
Appodeal brings free in-game ad monetisation plugin to Unreal Engine 4
Offers access to more than 60 ad demand sources and features analytics, A/B testing and other capabilities
Streamlined
How does Brawl Stars monetise?
Supercell’s new release analysed
Advertising
Developer survey shows in-game ads are an increasingly lucrative monetisation option
The number of games making a majority of revenue through in-game adverts has increased 29 per cent
On Tap
Tapjoy on Tapdaq acquisition: “We hadn't found the right combination of great team and differentiated tech until now”
Tapjoy SVP of strategy, corporate and business development fills us in on the decision to acquire mediation platform Tapdaq
A Well Honed Blade
How does Assassin’s Creed: Rebellion monetise?
Ubisoft’s got (F2P) game
Real
Mixed reality monetisation startup Admix raises $2.1 million
SpeedInvest leads funding round for the AR and VR advertising platform
Monetisation Design
A guide to barebones monetisation in mobile games
Oscar Clark walks developers through key considerations when designing effective ways to get players to invest their time and money in your game
Pgc Videos
8 videos from Pocket Gamer Connects Helsinki 2018's Monetiser track
All the sessions from the Monetiser track
Fighting Fit
How does Badland Brawl monetise?
Frogmind’s latest analysed
Apponboard’s Tech Is Taking Off
Google Play’s Try Now demos are boosting retention and monetisation by more than 29%
AppOnboard’s tech is taking off
Monetised
Rovio and Hatch join Finnish seminar to discuss how to monetise effectively and ethically
Event taking place in Finland and will be streamed online
Blurred Lines
European regulators claim “blurring of lines” between gambling and gaming in joint statement
"We have joined forces to call on video games companies to address the clear public concern around the risks gambling and some video games can pose to children"
Monetisation Blow
China's regulatory roadblocks stop most downloaded game PUBG Mobile from making money
Despite 100 million downloads and 50 million active users, there are no IAPs
Pgc Helsinki
Pocket Gamer Connects Helsinki kicks off with talks on hyper-casual and monetisation
Two days packed with talks covering all aspects of the games industry
Jumping The Shark
How does Hungry Dragon engage, retain and monetise?
Analysing Ubisoft’s franchise spin-off
A Polished Gem
How does Legend of Solgard engage, retain and monetise?
Analysing King’s new midcore matcher
Card Draw
How Supercell uses machine learning to automate monetisation in Clash Royale
Mobile hit uses multiple factors to target the right cards at the right users
Loot Boxes
French regulator concerned about loot boxes but concedes it isn't gambling
Paris proves less hostile to the practice than its Dutch and Belgian counterparts
Addition
Social casino dev KamaGames signs exclusive Unity Ads partnership
Irish social casino games company agrees to only provide in-app video monetisation through Unity Ads platform
Home Run
Nintendo’s Fils-aime: Loot boxes "have gotten a bit of a bad rap”
Nintendo Of America president Reggie Fils-aime chips in on the loot-box debate
Artificial Intelligence
Why games developer Kixeye raised $20 million for machine learning
CMO John Getze explains the company's plans
Lumos
Jam City slashes Harry Potter: Hogwarts Mystery IAPs following player backlash
Only some players are receiving the discounted prices
Instant Hit?
In-app purchases come to Facebook Instant Games
But monetisation through Google Play will smaller less returns for developers