The Flow
Tapjoy launches deep multi-reward engagements ads on Android
More rewards, better engagement
Engaging
The synergetic nature of offerwalls and rewarded video ads
Tapjoy's research sees a 114% revenue boost
Kwalee Hire
Kwalee hires ex-Outfit7 ads director Dilpesh Parmar as new head of ad monetisation
"This is such an exciting time to be working in the gaming space"
A New Contender
How Snap Games tackles exclusivity, monetisation, and competition from Apple Arcade
Snap Games head Will Wu shares his thoughts on the first 10 months
Breaking Out
Breaking out in mobile games with a team-first approach & continuous optimisation
Tripledot Studios co-founder and COO Akin Babayigit talks us through in-app bidding
Pgc London 2020
Avid.ly on why user acquisition and monetisation need to go "hand in hand" for product success
Melinda Kang explained the importance of each
Acquire, Retain, Monetise
Learn all about acquiring, retaining, and monetising users at Pocket Gamer Connects London 2020
One of 15 tracks at the conference
Pgc London
Learn more about monetisation at Pocket Gamer Connects London
One of 15 tracks to feature at the event
Jobs In Games
IronSource's Sandra Schneider on using ads to improve retention and monetisation
"Whenever I recruit someone today, the first thing I do is give them a long list of top games to play"
Monthly Cut
The battle pass is a hot trend in mobile games that looks like it’s here to stay
GameRefinery looks at a new trend
Smart Work
Why the mobile game industry needs intelligent revenue management
Making the most of your players with wappier
Easy Money
Chartboost launches advertising bidding program Helium
More options for in-game advertising
Listen & Learn
Join deltaDNA’s free webinar on the reasons F2P games fail and how to avoid them
All happening 11am GMT on Wednesday 27th November
Deeper Magic
How to further optimize your mobile game's ad revenue
IronSource VP Nadav Ashkenazy's top tips
Unite We Play
Why casual games like Homescapes are adding midcore Guild community features
Play together, spend more
Scary Numbers
How Keplerians saved time and bagged more money with Yodo1's managed ad service
Making more of Mr. Meat
Going More Core
Monetization trends for casual mobile games
GameRefinery's Joel Julkunen on what's changing
Faster $$$
IronSource releases automated adtech LevelPlay so game devs can earn more with less work
It’s time to flatten your waterfall
Big Deal
CVC buys minority stake in mobile game monetisation outfit IronSource for $400 million
Cash will drive organic growth and M&A activity
Paid >< Organic
Paid traffic is just as valuable as organic, says Unity senior marketing manager
Tracy Joseph made the statement during her talk on Busting Mobile User Acquisition Myths
Cut It Up
Player segmentation the best way to get “most bang for your buck” when monetising
So says Unity Ads' Ilya Kuznetsov at Unite Copenhagen 2019
High Kpis
Warhammer Combat Cards boasts Day 7 retention of 34% and 15% payer conversion
TCG off to a great start
East And West
What we learned at the Bridge between East and West summit in association with Mintegral
Speakers deliver sessions on hyper-casual, monetisation and the opportunities available in China’s mobile games market
Cool
Epic to disclose loot box odds following ESA pledge
Meanwhile, THQ Nordic refuses to put name to list of publishers as it says it has no plans to use this business model
Blockchain
nWay launches new blockchain application allowing devs to implement monetisation solutions
“We believe this will allow games developed on nWayPlay platform to run game economies in a far more flexible way”
Indie Mavens
What monetisation models work best for indie developers in the current mobile games market?
The Indie Mavens share their thoughts on the different monetisation models on offer to small studios
Hyper-casual
Voodoo’s ad monetisation and the recipe for hyper-casual success
Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent
Monetizer
7 videos from Pocket Gamer Connects Seattle 2019's Monetizer track
The track, sponsored by Vungle, features speakers from the likes of Nordeus, Rogue Games, Game of Whales, 12traits, Wooga and more
Ad Monetisation
How to monetise your IAP-based game with ads
IronSource VP of global partnerships delivers the lowdown on in-game ads
Going Public
AppLovin wants to raise $1bn in 2020 IPO
Marketing platform and publisher has ambitious plans
Doors Open
Stack open-sources ad software BidMachine mobile apps publishers
Technology has been made an open source resource
New Policies
Google Play developers must now disclose loot box odds
Details surrounding “randomised virtual items” must be clearly shown
Mobile Monetisation
Facebook study: 57% of mobile developers say in-app ads can improve player retention
Users are six times more likely to make a purchase after seeing a playable ad
The Debate Continues
Germany considering new minor protections laws against loot boxes and mobile monetisation
The state of Bavaria has proposed new guideline citing the “exploitation of the inexperience and credulity of adolescents”
Speaker Spotlight
Speaker Spotlight: Nordeus' Božo Janković on the future of mobile game monetisation
Pocket Gamer Connects Seattle 2019 will take place on May 13th to 14th
Monetizer Mavens
Could all F2P mobile games benefit from a Battle Pass like Clash of Clans has?
A new technique for all
User Acquisition
Your checklist for commercial success starts with knowing your game profile
MobileGroove's Peggy Anne Salz speaks with Nexon M senior UA manager Robert Garfinkle to provide insights on user acquisition
Chinese Regulations
Loot box design 2.0: Complying with China's new rules
The Yodo1 team discusses the latest changes and offers help on figuring out your best strategy for legal monetisation in the country
Keep Em Playing
Why Supercell ignored monetisation but Season Challenges made Clash of Clans the top grossing game anyway
More than a $5 boost
Funding
Mobile tools provider Game of Whales raises $2 million
The esports and gaming firm has made the investment as part of a $2 million funding
Sharp Shiny Things
How does Raid: Shadow Legends engage, retain and monetise?
Plarium cracks the code
For The Tech
Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads
Solution designed to help optimise user acquisition campaigns
Testing Testing
IronSource launches A/B testing tool for ad monetisation
Helps developers improve their ARPU, ARPDAU and retention rates
Keep Your Money
Nintendo urges mobile partners to not focus on player spending
Mario maker does not want to be seen as greedy
Free Webinar
Join deltaDNA’s free webinar on how to make profitable games in 2019
Webinar to delve into in-app purchase trends, shifting business models and more
The Road Ahead
Monetizer Mavens discuss the future of innovation in the maturing mobile games sector
Changing trends
Facebook Roundtable
Roundtable: Discussing the mobile games market's big 2019 trends in hyper-casual, hybrid monetisation models and midcore's future
PocketGamer.Biz was joined by Facebook, Wooga, Madbox, Supersolid, Firi Games and Two Way Media at a round table during Pocket Gamer Connects London
Unreal Ads
Appodeal brings free in-game ad monetisation plugin to Unreal Engine 4
Offers access to more than 60 ad demand sources and features analytics, A/B testing and other capabilities
Streamlined
How does Brawl Stars monetise?
Supercell’s new release analysed
Advertising
Developer survey shows in-game ads are an increasingly lucrative monetisation option
The number of games making a majority of revenue through in-game adverts has increased 29 per cent