Retention Vs Revenue
In-app purchases decline but ad revenues is up 26.7% despite falling player retention
Unity’s 2024 Gaming Report finds retention rates and IAPs are down, but there's still plenty of room to make money
Powering Prototypes
Game development time slowed in 2023 despite AI tech, but 71% celebrate its strengths
Unity’s Gaming Report 2024 reveals a slowdown from 218 days to 304 in average development
Mobile Must-have
Mobile games expertise a "must-have" as sector projected to generate $195 billion by 2030
GlobalData’s Mobile Gaming Thematic Intelligence report predicts "most gamers will embrace mobile gaming in the next few years"
Cpi Situation
ATT continues taking a toll: The cheapest CPI on Apple still costs more than the priciest on Android
Android’s most expensive ad form costs $1.22; Apple’s cheapest is $3.09
Mena Market
India on track to become a leading gaming hub as esports players hit 2.5m in 2024
The number of smartphone users in India remains a driving factor of its overall gaming industry growth
Into The Numbers
Gaming M&As down 43% year-on-year while deal value falls 69%
Q1 2022 saw the most spending on M&A in the past five years
App Marketer Insights
What game marketers need to know about driving user acquisition through ad campaigns
Liftoff's VP of Global Sales, Joey Fulcher dives into the results of the company's recent survey to lift the lid on why App Marketers are optimistic about the future - despite market challenges
Install Increase
ATT consent reached 39% in 2023 as racing games turbo-charged installs
Action games generated the most installs and longest play sessions of 2023, but racing games saw the largest year-on-year install increase
Nitro Numbers
Nitro Games sees record Q4 revenue but the year’s net results remain red
Autogun Heroes supported a successful Q4 and pushed Nitro Games to a stronger 2023, but the dev’s not in the green just yet
Applovin Ai
AppLovin reveals AI ad creative tips as its SparkLabs team triples production
Generative AI is becoming increasingly prominent in the industry, with features such as content-aware fill becoming a boon for ad creatives
State Of Play 2024
Xsolla releases a new winter 2024 edition of the State Of Play report
Xsolla provides insights into video games by taking a look back and providing insights into what is to come in 2024
Mighty Mobile
Krafton earned record-breaking $1.4 billion in 2023 with 66% from mobile
Krafton’s mobile earnings grew by 34.5% in Q4
Mobile Marketing Insights
New SocialPeta 2023 white paper highlights growth and emerging markets
New white paper analyses the core dynamics of the global mobile gaming market in 2023 and gives insight into the data behind the biggest marketing trends
Roblox Victory Rally
Roblox rises with $2.8 billion in revenue and 68 million DAUs in 2023
Roblox users spent 60 billion hours on the platform in 2023
Gaming Growth
MENA-3 games market grows 7.8% to $1.92 billion in 2023
The total number of gamers reached 68.4 million in 2023, indicating a 2.9% year-over-year rise, with that number expected to reach 79.6 million by 2027
Dena Data
DeNA pulls back from China as game profits fall 95%, but there’s optimism for Q4
DeNA’s games made a loss in Q3, though its livestreaming revenue is on the rise
Super Mario Success
Nintendo’s mobile and IP sales are up 93.4%
Nintendo reveals $9.38 billion earned in total sales across the first three quarters of its financial year
Gaming Trends
65% of game studios are working on live service games
30% are working on updates, while 65% of studios plan to increase their use of off-the-shelf tools, reveals new game development report
It's Play Time
Which games were played the most in 2023?
The Mobile Gaming Index by Gamelight ranks games and genres by minutes played. If you want to know what gameplay and game design is winning right now, look no further
Mega Mobile
A huge 72% of 2023 game revenues came from mobile
Xsolla’s State of Play report reveals the latest gaming trends and a trajectory akin to e-commerce
Challenges Ahead
Lean year ahead for gaming companies despite positive industry outlook
New report from Newzoo shows that while the market continues to recover, mobile developers will turn to the PC platform, while generative AI is here to stay
Developers Speak Up
GDC's State of the Industry report reveals AI concerns, redundancies worries and a drive to unionization
It's certainly not all fun and games in the latest GDCC report as over 3000 game devs share their thoughts on what the future holds
Impressive Performance
Gamelight bags 12% of all match-3 game ad spend worldwide
Data from Singular shows that the platform's AI-powered algorithm is delivering the goods on match-3, despite their presence in only 11 countries
Industry Outlook
2023 saw revenue soar amidst declining downloads with big name games setting the pace
Report from data.ai shows Konami's eFootball 2024 and EA's EA Sports FC 24 dominating the sports genre while Monopoly GO! continues to impress.
Gaming Trends
Monopoly GO! and Roblox impress in the latest mobile games results and trends report
Sensor Tower data also shows that casino games have now emerged as frontrunners, experiencing a consistent YoY increase in in-app purchase bookings
Regional Revenues
China and US accounted for more than 50% of the $107 billion spent on mobile games in 2023
data.ai’s latest report reveals all about regional revenue and download differences
Resilient Growth
New Zealand games industry revenue surges past $270 million in 2023
The NZGDA report finds that PC is the dominant platform for developers followed by mobile, VR, and consoles
Ad Application
Ad creative analysis: How to enhance ad performance in 2024
Tenjin and ObtainAds have joined forces for a report on the current state of the ad creative space and where it’s going next
App Monetisation
Out-of-app monetisation outside of Google Play and the Apple App Store is on the rise
Coda and Niko Partners' insight into mobile game monetisation provides alternative revenue strategies and key insights for publishers
Gaming In Africa
The Africa Games Industry Report sheds light on the region's challenges and triumphs
Reflecting rich diversity and a youthful demographic, the Africa games market continues to witness steady rise in mobile game development as its primary platform
About Apple Ads
Apple Search Ads and SKAdNetwork make waves as marketing attributions rise 55% in two years
Kochava’s State of Mobile Measurement 2023 report reveals how the landscape has changed since ATT
Growth Potential
MENAP gaming market is poised to grow to $2.8Bn by 2026, but there are challenges ahead
The SHFT Gametech Global Q1 MENAP report underscores the region's opportunities, provided more frictionless payment systems and smart user acquisition strategies prevail
Predicting Prosperity
China’s gaming rebound is go and on track for $47.8 billion revenue this year
Niko Partners projects a 5.2% YoY rise in gaming revenue
Tumultuous Times
Almost half of all mobile games are axed in development and 83% don’t last three years
SuperScale’s new report reveals the vast majority of mobile games are shuttered by their third anniversary
Financial Findings
Embracer's Q2 sales up 13%... but 900 employees are out
As the company rounds out a tough year bet sales have risen 13% while mobile sales rose 2%
Skills Shortage
68% of UK games developers are suffering from skill shortages
TIGA’s new report reveals that most game studio hires are of pre-established industry workers
Financial Findings
Square Enix’s IPs may be flagging on mobile but net sales are 5.3% up
Square Enix’s latest financial report reveals falling mobile revenue but free-to-play, microtransactions and subscription plans aim to turn the ship around
Sega's Sonic Foresight
Sega Sammy Group teases first "Rovio x Sega" mobile game
The group’s financial report highlights future IP ambitions for Sonic, Persona 5 and more
Korean Market
South Korea’s in-app purchase revenue has reached almost $3.6 billion in the year to date
Sensor Tower's report reveals that revenue remains above pre-pandemic levels, but downloads are down
Favourable Foresight
Indian gaming market predictions fall by $1 billion, but steady growth continues
The region’s previous $8.6 billion projection has fallen to $7.5 billion
Market Moves
Merger and acquisition deal value exceeds $11 billion for 2023
Some of the biggest names in gaming restarted their acquisition strategies in Q3
Generations Of Gamers
94% of Gen Alpha are game enthusiasts, but gaming has universal appeal
Newzoo’s latest report analyses the different motivations of gamers in a variety of age groups
Sundering Stereotypes
Gamers actually spend MORE time outdoors, but 58% still think they’re lazy
Research breaks down stereotypes around gamers and their health
Saved From Stress
Almost half of all gamers find a good friend or spouse through gaming
The majority of gamers use games to de-stress and improve skills along the way
Round-up Report
New releases, new modes, and new events: Here's what's new in mobile gaming
A new GameRefinery report analyses the gaming market to identify September's top performers
Green Gaming
Tencent, Apple, Ubisoft, and Nintendo lead the industry in carbon emission reduction
The games industry is slowly going green, but still emitted 81 million tonnes of greenhouse gases last year
Gaming In Korea
RPGs account for 60% of Korea’s mobile game sales
MMORPG's proved particularly successful, while squad-based RPGs showed strong growth
Hypercasual Report
3.5 billion hypercasual games installed in 2023's third quarter
The figure represents an 8% quarter on quarter decrease
Mobile Dominance
Mobile is projected to account for 56% of gaming revenue in 2023
The secrets of mobile success come under region-by-region scrutiny in the latest reports
Ad Report
Meta owns all four of the top ad networks for mobile games in Q2 2023
Google Play hosted the most ad creatives, with Facebook leading the way