Keeping It Casual
SocialPeta's casual & puzzle games report for Q1 finds advertiser ratio rising
The new SocialPeta report on casual & puzzle games for Q1 2024 finds advertiser ratio risen by two percent year-on-year
Resilient Growth
Asia and MENA to reach 2 billion gamers by 2028 as revenue soars past $85 billion in 2023
India is the fastest-growing market and is expected to add 277 million gamers by 2028
Mighty Mobile
Mobile app revenue reached a new quarterly record at $35.8 billion in Q1 2024
Mobile games specifically surpassed $20 billion for the first time in two years
Industry Outlook
Mobile accounts for 49% of global games market share, despite 2% revenue dip
Spending on mobile games fell 2% YoY in 2023 to $107 billion, but increased 4% outside of China
Hyper-casual Growth
Hyper casual games lead ad media buys at 34% share, with US at the forefront of ad spend
Mintegral's latest casual gaming report reveals that video ads lead the casual market with 70% market share
Backend Burnout
Top mobile devs spend a "startling" $21 million on game backends
A Metaplay survey finds that deploying game developers to backend development leads to higher crunch rates and staff turnover
Gaming Trends
2023 games revenue forecast drops to $183.9 billion, down $3.9 billion
Newzoo's latest report reins in their previous projected total, alongside dips in mobile gaming revenue
Gaming Trends
65% of Gen Z gamers spend over 3 hours a day playing video games
The study from ZBD also shows that 34% find online gaming too toxic while 57% prefer playing casual mobile games
Merging And Moving
Q1 2024 saw $2.4 billion in games industry investments, while M&As are up for the first time since 2022
Disney’s investment in Epic Games is responsible for $1.5 billion of that $2.4 billion total
Mobile App Trends
Ramadan sparks rise in Middle East mobile app downloads and purchases
Financial apps saw a 39% increase in conversions, food delivery apps experienced a 169% spike in NOIs, while eCommerce apps showed a solid 27% growth
Gaming Trends
Platform barriers tumble down as almost half of gamers play across devices
PC, console, and mobile divides are fading as 47% of players enjoy playing their favourite games across multiple platforms
Gaming Generations
62% of Gen Alpha gamers play 5+ hours per week, VS only 17% of Gen Z
Livewire’s 2024 Next Gen Attention report compares playing habits of Millennials, Gen Z and Gen Alpha
State Of Play
72% of women play video games with half of female players being payers
Meanwhile diversity in games is a key issue with 65% of men and 62% of women affirming the point
Gaming Glory
Hybridcasual generates 800% more revenue per user than hypercasual
Adjust and AppLovin’s The Gaming App Insights Report highlights hybridcasual’s impressive year after analysis of the top 5,000 gaming apps
Organic Opportunities
SuperScale's ebook serves organic growth tips, making mobile games more sustainable
Longevity is a rarity in the mobile gaming space with 83% of games not making it to their three year anniversary
Multiplatform Multiplayer
Multiplatform and multiplayer games overtake single format and single player
Unity’s 2024 Gaming Report reveals a rise in multiplatform development and with a focus on multiplayer
Retention Vs Revenue
In-app purchases decline but ad revenues is up 26.7% despite falling player retention
Unity’s 2024 Gaming Report finds retention rates and IAPs are down, but there's still plenty of room to make money
Powering Prototypes
Game development time slowed in 2023 despite AI tech, but 71% celebrate its strengths
Unity’s Gaming Report 2024 reveals a slowdown from 218 days to 304 in average development
Mobile Must-have
Mobile games expertise a "must-have" as sector projected to generate $195 billion by 2030
GlobalData’s Mobile Gaming Thematic Intelligence report predicts "most gamers will embrace mobile gaming in the next few years"
Cpi Situation
ATT continues taking a toll: The cheapest CPI on Apple still costs more than the priciest on Android
Android’s most expensive ad form costs $1.22; Apple’s cheapest is $3.09
Mena Market
India on track to become a leading gaming hub as esports players hit 2.5m in 2024
The number of smartphone users in India remains a driving factor of its overall gaming industry growth
Into The Numbers
Gaming M&As down 43% year-on-year while deal value falls 69%
Q1 2022 saw the most spending on M&A in the past five years
App Marketer Insights
What game marketers need to know about driving user acquisition through ad campaigns
Liftoff's VP of Global Sales, Joey Fulcher dives into the results of the company's recent survey to lift the lid on why App Marketers are optimistic about the future - despite market challenges
Install Increase
ATT consent reached 39% in 2023 as racing games turbo-charged installs
Action games generated the most installs and longest play sessions of 2023, but racing games saw the largest year-on-year install increase
Nitro Numbers
Nitro Games sees record Q4 revenue but the year’s net results remain red
Autogun Heroes supported a successful Q4 and pushed Nitro Games to a stronger 2023, but the dev’s not in the green just yet
Applovin Ai
AppLovin reveals AI ad creative tips as its SparkLabs team triples production
Generative AI is becoming increasingly prominent in the industry, with features such as content-aware fill becoming a boon for ad creatives
State Of Play 2024
Xsolla releases a new winter 2024 edition of the State Of Play report
Xsolla provides insights into video games by taking a look back and providing insights into what is to come in 2024
Mighty Mobile
Krafton earned record-breaking $1.4 billion in 2023 with 66% from mobile
Krafton’s mobile earnings grew by 34.5% in Q4
Mobile Marketing Insights
New SocialPeta 2023 white paper highlights growth and emerging markets
New white paper analyses the core dynamics of the global mobile gaming market in 2023 and gives insight into the data behind the biggest marketing trends
Roblox Victory Rally
Roblox rises with $2.8 billion in revenue and 68 million DAUs in 2023
Roblox users spent 60 billion hours on the platform in 2023
Gaming Growth
MENA-3 games market grows 7.8% to $1.92 billion in 2023
The total number of gamers reached 68.4 million in 2023, indicating a 2.9% year-over-year rise, with that number expected to reach 79.6 million by 2027
Dena Data
DeNA pulls back from China as game profits fall 95%, but there’s optimism for Q4
DeNA’s games made a loss in Q3, though its livestreaming revenue is on the rise
Super Mario Success
Nintendo’s mobile and IP sales are up 93.4%
Nintendo reveals $9.38 billion earned in total sales across the first three quarters of its financial year
Gaming Trends
65% of game studios are working on live service games
30% are working on updates, while 65% of studios plan to increase their use of off-the-shelf tools, reveals new game development report
It's Play Time
Which games were played the most in 2023?
The Mobile Gaming Index by Gamelight ranks games and genres by minutes played. If you want to know what gameplay and game design is winning right now, look no further
Mega Mobile
A huge 72% of 2023 game revenues came from mobile
Xsolla’s State of Play report reveals the latest gaming trends and a trajectory akin to e-commerce
Challenges Ahead
Lean year ahead for gaming companies despite positive industry outlook
New report from Newzoo shows that while the market continues to recover, mobile developers will turn to the PC platform, while generative AI is here to stay
Developers Speak Up
GDC's State of the Industry report reveals AI concerns, redundancies worries and a drive to unionization
It's certainly not all fun and games in the latest GDCC report as over 3000 game devs share their thoughts on what the future holds
Impressive Performance
Gamelight bags 12% of all match-3 game ad spend worldwide
Data from Singular shows that the platform's AI-powered algorithm is delivering the goods on match-3, despite their presence in only 11 countries
Industry Outlook
2023 saw revenue soar amidst declining downloads with big name games setting the pace
Report from data.ai shows Konami's eFootball 2024 and EA's EA Sports FC 24 dominating the sports genre while Monopoly GO! continues to impress.
Gaming Trends
Monopoly GO! and Roblox impress in the latest mobile games results and trends report
Sensor Tower data also shows that casino games have now emerged as frontrunners, experiencing a consistent YoY increase in in-app purchase bookings
Regional Revenues
China and US accounted for more than 50% of the $107 billion spent on mobile games in 2023
data.ai’s latest report reveals all about regional revenue and download differences
Resilient Growth
New Zealand games industry revenue surges past $270 million in 2023
The NZGDA report finds that PC is the dominant platform for developers followed by mobile, VR, and consoles
Ad Application
Ad creative analysis: How to enhance ad performance in 2024
Tenjin and ObtainAds have joined forces for a report on the current state of the ad creative space and where it’s going next
App Monetisation
Out-of-app monetisation outside of Google Play and the Apple App Store is on the rise
Coda and Niko Partners' insight into mobile game monetisation provides alternative revenue strategies and key insights for publishers
Gaming In Africa
The Africa Games Industry Report sheds light on the region's challenges and triumphs
Reflecting rich diversity and a youthful demographic, the Africa games market continues to witness steady rise in mobile game development as its primary platform
About Apple Ads
Apple Search Ads and SKAdNetwork make waves as marketing attributions rise 55% in two years
Kochava’s State of Mobile Measurement 2023 report reveals how the landscape has changed since ATT
Growth Potential
MENAP gaming market is poised to grow to $2.8Bn by 2026, but there are challenges ahead
The SHFT Gametech Global Q1 MENAP report underscores the region's opportunities, provided more frictionless payment systems and smart user acquisition strategies prevail
Predicting Prosperity
China’s gaming rebound is go and on track for $47.8 billion revenue this year
Niko Partners projects a 5.2% YoY rise in gaming revenue
Tumultuous Times
Almost half of all mobile games are axed in development and 83% don’t last three years
SuperScale’s new report reveals the vast majority of mobile games are shuttered by their third anniversary