Mena Is Changing The Game
More than 65% of MENA gaming revenue comes from mobile
Boston Consulting Group’s latest Game Changer report emphasises the growing passion for gaming throughout the region
Making Money
From Peak Speed to Honkai: Star Rail – who to watch in the Chinese games market
Sensor Tower’s June report reveals 39 of top 100 global publishers come from China
Prospering Poland
Poland enters top three European countries in games industry workforce size
A new report finds Poland has overtaken Germany in workforce size, though remains behind in revenue
Niko Partners Report
Five biggest mobile genres of 2022 in MENA and Asian markets revealed: RPG leads the pack
The RPG genre generated 50% more revenue than strategy, MOBA, puzzle, and battle royale games combined
Gaming In Brazil
38% of games developed in Brazil are mobile titles
Abragames’ 2022 Brazil Games Industry report examines the state of the gaming market
Stock Crash
tinyBuild stock crashes 78% after profit warning and CFO departure
The crash has been branded “Worse than Embracer”
Report
Midcore makes up 35% of total gaming revenue on iOS in the United States
The findings come as part of a report from analytics firm Liftoff
Gaming In Mena
The MENA region scores 26,200 app downloads per minute
Data.ai examines the state of mobile in the region with impressive numbers throughout
Report
Indian mobile gaming market report predicts rise to $8.6bn in value
The report was produced in collaboration with AppTweak and Appsflyer
Newzoo Report
79% of all gamers play on their phones, with 35% only gaming on mobile devices
47% of gamers play on multiple platforms, but mobile dominates single-platform play
Play With Pride
38% of Finnish gaming professionals identify as LGBTQIA+
The country had a higher proportion of LGBTQIA+ workers in the game industry than the worldwide average
New Report
Mobile dominates total gamers in America
But mobile still lags in time spent in-game, reports Insider Intelligence and eMarketer
Unity Report
Mixed ad strategies come out on top, with offerwalls leading the way
Unity’s new report delves into the state of mobile game monetisation
Reports
China game market forecast to hit $57 billion in 2027
Was $45.5 billion in 2022
Mena Report
MENA gaming revenue projected to close in on $6 billion by 2027
Saudi Arabia, Egypt, and the United Arab Emirates will generate $3.14 billion in revenue by 2025
Reports
Apple does not collect commission on 90% of $1.1 trillion in app store sales
Apple seems to be missing out on a sizeable slice of the pie
Newzoo Report
Mobile gaming declined 6.7% in 2022
The platform remind the largest segment in the gaming industry
Investgame Report
Gaming deals cooled down significantly in Q1 2023
Despite decreases across the board, there’s reasons to be optimistic about gaming investment in the year ahead.
Adjoe Report
Playtime, installs, and market growth: Who are the mobile industry’s top performers?
Adjoe breaks down the gaming market to identify the top games in mobile’s most popular genres
Finnish Games Report
Mobile is still Finland’s most popular platform, but PC is catching up
2021 and 2022 proved to be banner year’s for Finland’s gaming industry
Report
98% of app store spend on one-time purchases
According to new report by data.ai on app revenue
Socialpeta Report
More than 7.8 million new ad creatives were released in Q1 2023, with video ads on the rise
North America had the highest number of unique advertisers for the period, but lagged in creatives per advertiser
Markets
Mobile tops game revenue in Serbia, one-third of developers are women
The latest report by the SGA shows Serbia’s gaming industry is growing once more
Liftoff Report
Hypercasual's not dead… But it is slowing down
So what happens next when hypercasual is down but competitive play is up?
Mobile Dominance
92% of gamers are exclusively using phones
The world’s biggest gaming platform in numbers
Konvoy Report
Gaming market to reach $201 billion in 2023
Asia dominated Q1 in terms of deal value, but came second to America in terms of volume
Data.ai Report
Japan and South Korea lead consumer spend by device in 2022
Data.ai’s State of Mobile Gaming 2023 report analyses the sector’s performance across markets and demographics
Data.ai Report
Consumers spent an average of $1.6 billion on mobile gaming per week in 2022
Data.ai’s State of Mobile Gaming 2023 report delves into the market’s performance
Week That Was
Week in Views - What caught our eyes in the last seven days
Dragons, gamers and Kpop, oh my.
Turkish Gaming Market
Why localisation is essential in the Turkish gaming market
A recent Gaming in Türkiye report offers insights into adapting for a local audience
Gaming In Turkiye
Turkish mobile revenue dips, but players on the rise
Differences in currency conversion affected mobile revenue
Report
81% of adults in Türkiye play mobile games
And there's an even spread of players across gender and age
Sensor Tower Report
The USA, India, and emerging markets are leading the way in app installs
But predictions state that China is poised for a resurgence in the coming period
Newzoo Report
Paid competitive mobile gaming set to generate $16 billion in revenue by 2024
The gaming segment will account for an estimated 14% of the mobile market
Female Gamers
74% of women play mobile games daily
While 67% see mobile gaming as a vital source of ‘me time’
Makreo Report
49% of China’s gamers play on their phones
A new report analyses the world’s biggest mobile market
Unity Report
Unity Report: More players are turning to mobile, but paying less
The median game saw an 8% increase in daily active users worldwide in 2022
Appsflyer Report
RPG ad spend surged in 2022 amid massive rise across platforms
The genre saw a 177% increase on iOS and 101% on Android in the USA
Reports
UK attracts $545m in ad spend in 2022 and role-playing games top for growth
A new report suggests that 2023 will see increased scrutiny of marketing strategies
Uk Gaming Report
32.1% of UK gamers say that mobile is their favourite way to play
Mobile tops consoles and PCs to be the country’s top gaming platform
Boost Your Ad Strategy
Boost your ad strategy in 2023 with Appodeal's new insights report
How will inflation affect ad revenues? Let Appodeal reveal all the Mobile eCPM insights to boost your ad strategy in 2023!
Mena Mobile
Driven by mobile, MENA games revenue predicted to reach $2.8 billion by 2026
Estimated 2022 games revenue was $1.8 billion
Liftoff Report
Playable ads have the lowest cost per install of all gaming ad formats
Meanwhile native ads offer the highest Day 7 return on ad spend, according to new Liftoff data
Report
Longer ads are performing better than shorter ads
Liftoff discovers 50% higher conversions for videos of 31 to 60 seconds duration
Playing For The Planet
In-game climate positive action boosts revenue and engagement
A new report by PlanetPlay shows that environmental content can benefit game makers and the planet
New Reports
Embracer Group sees 128% sales increase but hardly any rise from mobile
The Q3 financial report reveals 2% rise in mobile revenue
Immersion And Ai
Inworld AI’s report finds 99% of gamers are excited for AI NPCs
78% of players would talk to NPCs more if they were smarter
Diving Into Data
72% of UK adults play video games every day
ExpressVPN research delivers the state of play, with millennials playing more than Gen Z
Drake Star Report
The top ten gaming industry deals of 2022
We break down the biggest acquisitions of 2022, as reported by Drake Star
Stream Hatchet Review
80% of YouTube Gaming’s esports content in 2022 was for mobile games
Stream Hatchet has delved into streaming in 2022