Investgame Report
Gaming deals cooled down significantly in Q1 2023
Despite decreases across the board, there’s reasons to be optimistic about gaming investment in the year ahead.
Adjoe Report
Playtime, installs, and market growth: Who are the mobile industry’s top performers?
Adjoe breaks down the gaming market to identify the top games in mobile’s most popular genres
Finnish Games Report
Mobile is still Finland’s most popular platform, but PC is catching up
2021 and 2022 proved to be banner year’s for Finland’s gaming industry
Report
98% of app store spend on one-time purchases
According to new report by data.ai on app revenue
Socialpeta Report
More than 7.8 million new ad creatives were released in Q1 2023, with video ads on the rise
North America had the highest number of unique advertisers for the period, but lagged in creatives per advertiser
Markets
Mobile tops game revenue in Serbia, one-third of developers are women
The latest report by the SGA shows Serbia’s gaming industry is growing once more
Liftoff Report
Hypercasual's not dead… But it is slowing down
So what happens next when hypercasual is down but competitive play is up?
Mobile Dominance
92% of gamers are exclusively using phones
The world’s biggest gaming platform in numbers
Konvoy Report
Gaming market to reach $201 billion in 2023
Asia dominated Q1 in terms of deal value, but came second to America in terms of volume
Data.ai Report
Japan and South Korea lead consumer spend by device in 2022
Data.ai’s State of Mobile Gaming 2023 report analyses the sector’s performance across markets and demographics
Data.ai Report
Consumers spent an average of $1.6 billion on mobile gaming per week in 2022
Data.ai’s State of Mobile Gaming 2023 report delves into the market’s performance
Week That Was
Week in Views - What caught our eyes in the last seven days
Dragons, gamers and Kpop, oh my.
Turkish Gaming Market
Why localisation is essential in the Turkish gaming market
A recent Gaming in Türkiye report offers insights into adapting for a local audience
Gaming In Turkiye
Turkish mobile revenue dips, but players on the rise
Differences in currency conversion affected mobile revenue
Report
81% of adults in Türkiye play mobile games
And there's an even spread of players across gender and age
Sensor Tower Report
The USA, India, and emerging markets are leading the way in app installs
But predictions state that China is poised for a resurgence in the coming period
Newzoo Report
Paid competitive mobile gaming set to generate $16 billion in revenue by 2024
The gaming segment will account for an estimated 14% of the mobile market
Female Gamers
74% of women play mobile games daily
While 67% see mobile gaming as a vital source of ‘me time’
Makreo Report
49% of China’s gamers play on their phones
A new report analyses the world’s biggest mobile market
Unity Report
Unity Report: More players are turning to mobile, but paying less
The median game saw an 8% increase in daily active users worldwide in 2022
Appsflyer Report
RPG ad spend surged in 2022 amid massive rise across platforms
The genre saw a 177% increase on iOS and 101% on Android in the USA
Reports
UK attracts $545m in ad spend in 2022 and role-playing games top for growth
A new report suggests that 2023 will see increased scrutiny of marketing strategies
Uk Gaming Report
32.1% of UK gamers say that mobile is their favourite way to play
Mobile tops consoles and PCs to be the country’s top gaming platform
Boost Your Ad Strategy
Boost your ad strategy in 2023 with Appodeal's new insights report
How will inflation affect ad revenues? Let Appodeal reveal all the Mobile eCPM insights to boost your ad strategy in 2023!
Mena Mobile
Driven by mobile, MENA games revenue predicted to reach $2.8 billion by 2026
Estimated 2022 games revenue was $1.8 billion
Liftoff Report
Playable ads have the lowest cost per install of all gaming ad formats
Meanwhile native ads offer the highest Day 7 return on ad spend, according to new Liftoff data
Report
Longer ads are performing better than shorter ads
Liftoff discovers 50% higher conversions for videos of 31 to 60 seconds duration
Playing For The Planet
In-game climate positive action boosts revenue and engagement
A new report by PlanetPlay shows that environmental content can benefit game makers and the planet
New Reports
Embracer Group sees 128% sales increase but hardly any rise from mobile
The Q3 financial report reveals 2% rise in mobile revenue
Immersion And Ai
Inworld AI’s report finds 99% of gamers are excited for AI NPCs
78% of players would talk to NPCs more if they were smarter
Diving Into Data
72% of UK adults play video games every day
ExpressVPN research delivers the state of play, with millennials playing more than Gen Z
Drake Star Report
The top ten gaming industry deals of 2022
We break down the biggest acquisitions of 2022, as reported by Drake Star
Stream Hatchet Review
80% of YouTube Gaming’s esports content in 2022 was for mobile games
Stream Hatchet has delved into streaming in 2022
Socialpeta Report
Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue
SocialPeta's report on mobile advertising in 2022 delves into the performance of the genre
Newzoo Report
Mobile is the dominant platform for accessing media and IP
60 percent of engagement with media platforms happens on mobile devices
Data.ai Report
Mobile consumer spend dropped to $110 billion in 2022, while downloads surged
Games such as Diablo Immortal and Apex Legends Mobile saw high adoption, but spend dropped 5%
2022 In Review
2022: The Games Market In Numbers
Newzoo estimate that the games market will have generated $184.4 billion in 2022 marking a fall of 4.3% year-on-year
China
Tencent chief blasts ‘corruption’ in company according to employees
According to recent reports, Tencent’s internal structure is rife with corruption and mismanagement, as Ma Huateng shifts blame
Trends In 2022
Azur Games summarises trends in gaming through 2022
Idle, puzzle, strategy and more outlined in genre-based trends
Adjustments In Ads
Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy
Ad impressions increased by nine percent and revenues by five percent
People Positivity
CALM research finds gaming has a positive impact on mental health
Gaming helps people to connect, CALM finds
Gamerefinery Report
GameRefinery’s November 2022 report delves into the state of the mobile market
The World Cup proved to be a popular subject for events, while a Square Enix collaboration with a TikTok star failed to engage audiences
Report
Saudi Arabia games report reveals a development community that's ripe for expansion
A report by Savvy Games Group subsidiary Nine66 reveals some key findings about the growing Saudi games market
Data On Diversity
A mere 1.87% of venture capital is allocated to minority-owned startups, Diversity VC finds
Survey carried out between 28 June 2022 and 20 September 2022
Financial Findings
Unity’s latest financial report reveals $322.9 million in Q3 2022 revenue and predict Q4 earnings
Up by 13% from Q3 2021
Google Report
New Google report suggests a delicate balance when it comes to in-game advertising
33 percent of gamers react positively to in-game advertising, but 43 percent quit a game with too many ads
Presenting Plans
Square Enix’s latest financial report reinforces company focus on blockchain gaming
President and representative director Yosuke Matsuda outlines plans for blockchain, HD games, and international growth
Results Revealed
EA’s Q2 financial results reveal $1.44 billion gross profit, with full games only contributing a fraction
Live services represent large share of company revenue
Market Analysis
Mobile was a “turning point” for Turkish gaming says DGM at Technopark
A report from the Turkish Investment Office details the growth of the gaming market in Türkiye and its roots in mobile
Report
Genshin Impact scaling beyond mobile highlighted as defining industry milestone in Niko Partners' Gametech report
The latest cross-platform report goes into the current state of gaming technology with mobile playing an increasing part in pushing tech forward.