Rebrand, Relaunch
Angry Birds Journey soft launch takes flight
New title is a reinvention of previously tested Angry Birds Casual
Hackernom
Cut the Rope star Om Nom gets new soft-launched title with Cybernom
ZeptoLab will be looking to recreate the success of Om Nom: Run
The Palace Awaits
Update: Stranger Things: Puzzle Tales delayed until 2021
Originally slated for 2020 full-release, no mention of a location-based element
Legends Die Young
Update: Angry Birds Legends plucked from development
Rovio will close servers in February 2021
Had Its Heyday
Supercell cancels new casual match-three puzzler Hay Day Pop
Servers remain online until February 1st, 2021
Deal The Deck
KamaGames' Durak picks up 1.5 million downloads in soft launch
"We are both warmed and excited by these early figures"
Swing And A Miss
Rovio scraps Angry Birds Tennis following unsuccessful soft launch period
Free-to-play sports title will no longer be developed
Breathe It In
Apex Legends delayed on Nintendo Switch, may impact mobile
"This year has brought on unexpected new challenges"
Ceasefire
Updated: EA pulls Plants vs. Zombies 3 from soft launch
"It’s time to pull the game back to incorporate your thoughts and reimagine a few things"
Quiet Clash
Nifty Games soft-launches NFL Clash in UK and Germany
Had quietly been available in Mexico and Brazil since August
Gather Round
CD Projekt-owned studio Spokko soft-launches The Witcher: Monster Slayer
Available on the App Store in New Zealand
Honest Work
Playrix soft-launches match-three puzzler Farmscapes
New mobile title is available across Canada, Australia and the UK
Worlds Collide
Ludia soft-launches Disney Wonderful Worlds
Available to download across Indonesia and the Philippines
You Have My Download
NetEase soft-launches The Lord of the Rings: Rise to War
"First regional beta test" available in Australia and the Philippines
It's Time To Duel
NetEase soft-launches strategy card title Marvel Duel
Available in Malaysia, Indonesia, Thailand, and the Philippines on Android devices.
Slayed
Castlevania: Grimore of Souls is shutting down after less than a year in soft launch
It is only available in Canada
Catan Go
Niantic soft launches next AR title Catan: World Explorers
Available to download in New Zealand on Android
I'm Ready I'm Ready
Making Of: How Tilting Point made SpongeBob Krusty Cook-Off ready for soft launch in 10 months
"We hit top 10 in terms of downloaded games on iOS in 97 countries and 79 countries on Google Play"
Liftoff
Paradox Interactive's Stellaris: Galaxy Command blasts out of soft launch
The free-to-play sci-fi title takes inspiration from its strategy PC counterpart
No Go Phoenix Rangers
Rovio cancels in-development puzzle RPG Phoenix Rangers after seven months in soft launch
Team will be reassigned to different projects within the studio
When We Dropping?
Apex Legends may finally be soft-launched by the end of 2020
EA CEO Andrew Wilson bigs up the firm's mobile business
Just Like Magic
Harry Potter: Magic Awakened launches open beta in China
Players can sign up to the card-based RPG in the country
Western Launch Incoming?
Update: Bethesda and Gaea Mobile launch Fallout Shelter Online in Asia
Available to download in Indonesia, Malaysia, Thailand, Japan, and more
Pgc Digital
PGC Digital: Mobile esports tournament platform BAASH soft-launches on Android
Partnership teased with PC brand
Breakout
Playrix soft-launches new match-three RPG Puzzle Breakers
New title available on Android in the Philippines
Deep Dives
PG.Biz Deep Dives: Deconstructing Supercell's Match-3: Hay Day Pop with Department of Play
Will Luton digs into Supercell's currently soft-launched casual game
Manors Maketh Man
Playrix releases Manor Matters globally after six months in soft launch
First hidden object game for the publisher
All Aboard
Sybo Games soft-launches new endless runner Train Riders
Available in Belgium, Netherlands, Canada and the Philippines
Let's Get Ready To
Supercell-owned Frogmind soft-launches animal sports game Rumble Hockey
Available across both iOS and Android in Finland, Canada, Australia, and more.
Collaboration Spree
Kabam soft-launches action-RPG Disney Mirrorverse in the Philippines
Set to feature familiar faces from the world of Disney and Pixar
Soft Launch Benefits
PGC Digital: "Platform featuring is not as strong as it used to be," says former Disney and Zynga PM
As part of a panel on 'Learning from Mistakes – What Should we Have Done Before we Launched?'
Matchland
Create your fantasy amusement park in this relaxing match-3 game from Dream Team and Huuuge Games
Matchland - Build Your Theme Park is now in soft launch
Testing Ip Impact
Rovio soft-launches turn-based RPG Angry Birds Legends
Available on Android in the UK, Sweden and Finland
Squadding Up
Ubisoft soft-launches five-on-five battler Tom Clancy's Elite Squad
Available to download on Android in the Philippines
Hay Day Pop
Supercell quietly soft-launches casual match-3 puzzler Hay Day Pop
Available in Australia, Finland, and New Zealand
3 Vs 3 Online
Lava Skull's third car-based football game Soccer Rally: Arena soft-launches in US
But does it play on a cold, rainy night in Stoke?
Slingshots Return
Rovio soft-launches Angry Birds Casual in the US for "early market testing"
Finland, Poland and Sweden too
Match-three Puzzler
Zynga partners with Portkey Games and Warner Bros. for Harry Potter: Puzzles & Spells
Soft-launched in the Philippines
Home Run
Glu soft-launches MLB Tap Sports Baseball 2020 in Canada
Franchise reaches 40 million downloads
Dig It
Plants vs. Zombies 3 rises from the dead in new soft launch trailer
Ireland, Romania and the Philippines can download now
Become A Rage Knight
King RPG Knighthood releases worldwide after 19 months in soft launch
Developed by Leamington Spa-based studio Midoki
Service Ace
Rovio soft-launches Angry Birds Tennis in US
Mexico players can also test new sports title
Stellaris Soft-launched
Paradox soft-launches mobile take on 4X strategy game Stellaris: Galaxy Command
Hoping to be much-improved on its initial release
Soft Launch
Pocket Gems pushes into "mature" storytelling with soft-launched Ivy: Stories We Play
Available on iOS in Australia and New Zealand
Cut To The Race
ZeptoLab soft-launches Om Nom: Run following Cut the Rope success
Available on Android in the Philippines
Whole New World
Update: Gameloft delays Disney Getaway Blast until 2020
Game set to launch "very soon"
Follow The Plan
Soft launch to worldwide launch: 2020's Facebook UA playbook for launching new mobile games
How to optimize your strategy
New Owners
Funko Pop Blitz and Payday: Crime War's soft launches stopped as NBCUniversal hands over to new publishers
Part of game publishing division’s closure
Cooking It Up
Tilting Point prepping for the launch of SpongeBob: Krusty Cook-Off
Co-dev deal with Nukebox Studios
Another One Bites The Dust
Supercell cans Rush Wars
Servers shut down 30 November