Wingardium Leviosa
Niantic soft-launches Harry Potter: Wizards Unite in New Zealand
Can be downloaded through the App Store and Google play in the region
For The North
Zynga soft-launches Game of Thrones Slots Casino on iOS
What do we say to the God of death?
Puzzler
Small Giant Games soft-launches Empires & Puzzles follow-up Puzzle Combat
First follow-up since Zynga purchased studio in December
Stark Rabbid Mad
Ketchapp utilises Ubisoft IP for new Rocket Rabbids mobile game
Keep calm and Bwahhh
Spotted
Activision and Tencent’s Call of Duty Legends of War surfaces in Australia on Android
The classic shooter is currently in Alpha
Super
Supercell’s Brawl Stars pulls in $6.5m from soft launch ahead of global launch
The arena shooter is set to go global next month
Blast Off
Rovio soft-launches Angry Birds Dream Blast in Finland and the UK
The bubble popper is available on iOS and Android
Retired
Disney to shut down Star Wars: Rivals mobile game
The cover-based shooter had been in soft launch since June of last year
Winner Winner Chicken Salad
Tencent soft-launches PUBG Lite in the Philippines on Android
Just a lite update for you
Who Are Ya
Bandai Namco soft-launches Doctor Who collectible card game on Android
The collectible card game is currently available in New Zealand, Australia, Canada and Thailand
Cashed Out
Monopoly Towns goes straight to jail as Backflip cans soft-launched title
Support will cease September 3rd
Eve
Eve: War of Ascension mobile game enters soft launch in the Philippines
The Eve title is available on Android
World Tour
Platinum Games and DENA soft-launch World of Demons in Southeast Asia
The RPG is seen as a spiritual successor to Clover Studio’s Okami
Nice
Cartoon Network soft launches new Powerpuff Girls game in Asia
The horde mode-styled beat ‘em up pits the girls against monsters
Don’t You Mean Football
Badland developer Frogmind soft launches new IP Rumble Stars Soccer
Currently playable in Finland, Sweden, Vietnam, Philippines and more
Survival
Endemol Shine UK soft-launches new survival game starring Bear Grylls
Legendary Games, All 4 Games and Nelson X Creative Ltd also listed as a part of the project
Touched Down
Playerunknown’s Battlegrounds Mobile journeys West with Canada soft launch
Available for download from the Google Play store
Soft Launch
A guide to soft-launching your mobile game
Pixel Federation's Matej Lancaric offers advice from his personal experience.
Clash Of The Titans
Glu Mobile explores strategy genre with new soft-launched IP Titan World
Glu Mobile soft-launches new IP Titan World in the Philippines
Early Testing
Breaking down the key elements of a mobile game soft launch
The marketing firm and Medals of War developer break down the key elements for a successful soft launch
Island Blast
Rovio soft-launches casual puzzle sequel Angry Birds Blast Island
Available on Android, but we're not sure exactly where
Walking Dead Our World
Next Games soft-launches location-based AR game The Walking Dead: Our World
Now available on Android in the Philippines
Good Behaviour
Warner Bros partners with Fallout Shelter dev Behaviour Interactive on Westworld mobile game
It looks a lot like Fallout Shelter
Onmyoji Soft Launch
NetEase soft-launches English version of China hit Onmyoji ahead of full release in 2018
Australia, Canada, Denmark, Finland, Iceland, New Zealand, Norway and Sweden can play it now
Failure To Launch
The five biggest games that failed to leave soft launch in 2017
From SMITE Rivals to Breaking Bad: Empire Business
Best Fiends Forever
Seriously clears $100 million in lifetime revenues three years after launching Best Fiends
The studio outlines its plans for 2018
Bad To The Bone
Badland developer Frogmind pushes into free-to-play with soft-launched brawler Badland Brawl
Slingshots and brawling in the Badland universe
Roll The Dice
NHN Entertainment partners with Sony Pictures on soft-launched Jumanji mobile game tie-in
Jumanji: The Mobile Game due to launch on December 14th
Rawr I'm A Dragon
Ubisoft's Hungry Shark series swaps seas for skies in recently soft-launched Hungry Dragon
FGOL probably developing it, but no evidence to support this
Blitzing
Nexon soft-launches card-based PvP game MapleStory Blitz
Takes the themes of the MMO and uses them for another purpose
Trust The Process
How Nukebox Studios is building on Food Truck Chef to become the Indian Supercell
14 canned games later, Food Truck Chef hits the jackpot
Diamond In The Rough
King soft-launches Royal Boulevard Saga again under new name Diamond Diaries Saga
Still not out of soft launch
Paladins Strike
Hi-Rez Studios soft-launches mobile MOBA take on PC shooter Paladins Strike
Showing better signs of life then SMITE Rivals
Fiendish Rivalry
Seriously takes Best Fiends back to its puzzle roots with soft-launched Best Fiends Rivals
A twist on a classic
Text Jam
Jam City pushes into interactive fiction with soft-launched choose-your-own-adventure game Twist
Taking a leaf out of Episode's book
Wooga's New Focus
Live ops and long soft-launches: Wooga's CEO Jens Begemann on its renewed focus for 2017
From casual to midcore and back again
Social King
King enters social casino space with soft-launched game Royal House Slots
Partnership with PlayStudios kicks off
Match Me
Angry Birds Match launches worldwide after nine months in soft launch
Making use of The Angry Birds Movie characters
Tekken Mobile
Bandai Namco unleashes Tekken on mobile
Title soft-launched in Canada for iOS and Android
Breaking Out
King continues soft launch spree with new IP Brick Wizard
Joins Stellar: Galaxy Commander, Legend of Solgard, Farm Adventure and Candy Crush Friends Saga
Gone Home
Gardenscapes developer Playrix soft-launches sequel Homescapes
Currently on iOS in Canada
Not A Forever Franchise
Zynga shuts down mobile Mafia Wars after three months
Another one bites the dust
Developing A Legend
"We have a plan, and we're sticking to the plan": Nordeus on the continuing development of Spellsouls
The Spellsouls team discuss how development is progressing six months after soft-launching
King In Space
King doubles down on midcore with soft-launched space-based Stellar: Galaxy Commander
Mixes match-3 and turn-based strategy
Uncertainty Principle
What went wrong with Breaking Bad: Empire Business?
Canned after 18 months testing
Closing Shop
Scopely pulls Breaking Bad: Empire Business from app stores after 19 months in soft-launch
Looks like no one will be knocking
Potential Legend
King takes another stab at midcore RPGs with soft-launched Legend of Solgard
Will this one survive the soft-launch?
Shining Star
Brawl Stars tops Canada's iOS download chart and is already a top 10 grossing app in its first week
Can it maintain its position? Does Supercell even care?
Talkin' Bout A Revolution
Lineage 2 Revolution sees English language soft-launch in Asia ahead of worldwide release
Already a top ten grossing game in Macau, Philippines, Singapore, Thailand, and Malaysia
First Brawl
Supercell soft-launches Brawl Stars in Canada App Store
Global release depends on soft launch success