Run Don't Walk
505 Games-published toys-to-life racer Runimalz soft-launches in Italy
Starter packs and figurines available from GameStop
Friendship Is Sweet
King expands flagship IP with soft-launch of new 3D game Candy Crush Friends Saga
Currently available in Mexico and the Philippines
Drown Them All
EA soft-launches potential big hitter The Sims Mobile ahead of FY18 release
Confirms free-to-play approach
Strike Of Kings
Tencent's megahit mobile MOBA Honor of Kings soft-launched in the West as Strike of Kings
Available in the UK and beyond
Sleeping With The Fishes
Zynga digs deep into its back-catalogue for newly soft-launched game Mafia Wars
The title returns for another crack at the big time
Final Fantasy Mz
Square Enix soft-launches Final Fantasy XV: A New Empire mobile game likely developed by MZ
All signs point to it being MZ's promised title
Fastlane To Youtube
Space Ape Games taps over 20 YouTube stars as characters in Fastlane: Road to Revenge
The kids will love it
Run!
Scopely snags Temple Run license for soft-launched match-3 title Treasure Hunters
Now open for pre-registration on Google Play
Boggles The Mind
Zynga nabs licence for new mobile game Boggle With Friends
It's like Boggle, but with your friends
Yes Another One
Jam City soft-launches branded match-3 title Family Guy - Another Freakin' Mobile Game
TinyCo acquisition apparently acting as gateway to the license
Crazy Demiurge
Demiurge Studios tapped to develop soft-launched clicker Crazy Taxi Gazillionaire
Second game with Sega will hopefully do better than the first
Times Are A Changing
Space Ape makes good on promise of "radically different" games with two new soft-launched titles
Super Karts and Fastlane: Road to Revenge are like nothing it has done before
Unleashed
Nexon soft-launches potential big hitter Dynasty Warriors: Unleashed for mobile
Brawl with hundreds of enemies on your mobile
Nexus Deathmatch
Chillingo pulls Nexus Heroes and Sniper Deathmatch from App Store after three months of soft launch
Probably to focus on WarFriends
Gates To Success
How Rovio tweaked its gated production framework to offer more autonomy
VP Operations Cyril Barrow explains the evolving strategy
Critical Figures
Soft-launched mobile shooter Critical Ops surpasses 13 million downloads and 500,000 DAUs
Eyeing up a Spring 2017 release worldwide
Return My King
Beijing-based developer Elex soft-launches Sega-licensed mobile game Total War: King's Return
Base-building with historical accuracy
War With Friends
Chillingo generated $6 million in revenue in January 2017 following launch of WarFriends
Apptopia spills the beans
The People's Download
Scopely releases licensed match-3 RPG WWE Champions after 13 months in soft launch
Time to smell what Scopely's been cooking
Crazy Money
Sega turns Crazy Taxi into an idle clicker for soft-launched Crazy Taxi Gazillionaire
All the crazy without the driving
A Kind Of Magic
Bubble Witch 3 Saga flies past 10 million downloads in first two weeks
So says Sensor Tower
Just A Myth
Kabam cans original IP Legacy of Zeus after seven months of soft launch
Transformers: Forged to Fight still going strong
Just Do It
Were the 21 months Dawn of Titans spent in soft launch a waste of time?
As the game cooked, the market moved on
Mighty Interesting
Ubisoft may be bringing back PC RPG The Mighty Quest for Epic Loot for mobile
App Annie listing suggests it's close to release
Fantasy Football
Nordeus swaps football for fantasy MOBA/CCG with soft-launched Spellsouls: Duel of Legend
Not even in the same ballpark
Start Your Engines
Gameloft pits itself against CSR Racing with recently soft-launched Asphalt Street Storm Racing
Drag racing is the new black
Titans Fell
Titanfall: Frontline to be shut down after just four months in soft launch
Particle City moving on to a new project
A F2p Gta?
Gameloft soft launches open-world title Gangstar New Orleans in the Philippines
Four years after previous entry
Most Anticipated 2016
Our Most Anticipated games of 2016 - Where are they now?
A look back at the year that could have been
Titans Dawn
Updated: Dawn of Titans launches worldwide after almost two years in soft launch
Never thought we'd see this day
Exploring Options
Capcom's Monster Hunter Explore resurfaces in Taiwan after cancellation of global launch
What could it mean?
Bestest Fiends
Seriously soft-launches last game in Best Fiends trilogy Best Fiends Slugs
Moves into the third dimension
Learn New Words
Zynga soft-launches updated version of Scrabble-like game New Words With Friends
New Words With Friends is an apt name
Own Goal
Rovio cancels Angry Birds Football after seven months in soft launch
Services to close December 15th
End Of Empires
UPDATE: Age of Empires: World Domination canned after 11 months in soft launch
KLab not offering bonuses to its players
Five Years On
Backflip Studios on releasing DragonVale World five years after the original
Adapting to the new world
Dawn Finally Breaks
Zynga will finally release Dawn of Titans during the Christmas holidays after 20 months in soft launch
Publisher gears up for big UA push for long-awaited title, but doesn't expected significant impact on Q4 financials
Brave New World
Peter Molyneux's The Trail quietly exits soft launch and releases globally
Kongregate publishes the third game developed by 22Cans
Indie Mavens
Is soft-launching a game effective for an indie developer?
Our Indie Mavens weigh in
To War!
Wooga spin-off Black Anvil launches first game Warlords after a year in soft launch
Definitely unaffected by Wooga cuts
More Monsters
Rovio's Pet Monsters expands soft launch to India, Ireland, and the UK
Flat out fails in the UK
Not Quite Witchcraft
King finally renames soft-launched bubble shooter Wilbur as Bubble Witch 3 Saga
Why did they even pretend it was something different?
Shot Down
Rovio cans Siamgame-developed shooter Angry Birds: Ace Fighter in soft launch
"Adjustment of product structure platform" to blame
Not A Peep
22Cans and Kongregate soft launch The Trail: A Frontier Journey
Learning from Godus
Angriest Birds
Rovio soft-launches another Monster Strike-like called Angry Birds Evolution
One is never enough
Angriest Birds
Rovio soft-launches yet another Angry Birds title, Angry Birds Blast
Was two not enough?
Testing, Testing...
Ever softer: Trends in the soft launch strategy of F2P mobile games
More countries, longer periods
Rebuilding Job
Zynga kills soft launched CityVille game for failure to meet expectations
But still committed to brand
Making Of
Multiplayer Mario on acid: The making of ReRunners
How Klang Games brought the MMO-platformer to life
All Systems Go?
Turbo ends Super Senso beta and pulls anticipated mobile strategy game from soft launch
Something's happening