Podcast | Episode 63
Tag: Unity Ads
Ad Appeal
Unity: Global rewarded ad engagement rose by 3.2% in 2023
Unity’s Mobile Growth and Monetisation Report 2024 finds 38.1% of users will watch ads when out of resources
Road To Profitability
Unity set for more layoffs amid “painful” reset
Game engine firm plans to "rip off the band-aid" to position itself for future growth and become profitable
Unity Users
Consumer Acquisition: Unity games have seen 32% IAP revenue growth in 2022
Rewarded video ads engagement also escalated, with 62% of players engaging daily
United No Longer
Unity lays off 4% of workforce following "resourcing levels against our company priorities"
Layoffs have impacted at least 150 Unity employees in Denmark, the US and Canada
Pgc Digital #6
PGC Digital: 5 billion downloads of Unity-developed apps are made every month
94 of the top 100 development studios by revenue use the software
Smarter Sales
Unity tweaks its accounting methods prior to rumoured IPO
Reallocating sales from Finland to US
Banner Up
Unity Ads SDK 3.0 features personalised placements, AR and banner ads
Personalised placements uses machine learning to decide between an ad or IAP promotion
Addition
Social casino dev KamaGames signs exclusive Unity Ads partnership
Irish social casino games company agrees to only provide in-app video monetisation through Unity Ads platform