Publishing Support
Fingersoft's Round Zero on its data-driven approach to mobile games publishing
CEO Daniel Rantala dishes the details on how it aims to help developers release on the global stage
Search Ads
How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers
AppBi CEO Carmen Lu discusses how its services can lead to a generous ROI
Rovio Financials
Record revenues for Angry Birds 2 boost Rovio profits
But overall company sales dip year-on-year
Big In China
How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China
NativeX's Joyce Ye deals out the advice
Getting Social
Sega and GetSocial study shows that social media is the way to go to engage players
GetSocial's study looks at the 40,000 players brought into Sonic Forces: Speed Battle through non-paid social channels
Breaking Japan
“The Japanese games market has come out from its closed-off period”
Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in
Ready To Ignite
How PlayIgnite's £100 million warchest aims to jumpstart new games through UA
We speak to MD Matt Frenchman about how it plans to jumpstart games that show big potential
Calculated Adjustments
CrossInstall launches new ad spend insights tool for user acquisition campaigns
Opportunity Forecast Tool helps predict how changes in CPI bid rates will affect user acquisition
Force Multiplier
How Glu Mobile and G5 made big UA investments and grew bigger (but Rovio didn’t)
Counting more than the cost
Disruptor Point
Disruptor Beam and Tilting Point form strategic partnership on UA campaign for Star Trek Timelines
Helping Disruptor Beam scale its UA efforts while continuing to work on the game
Pgc Speaker Spotlight
From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology
Ahead of his talk at Pocket Gamer Connects London, Leiser discusses the company's business and return on ad spend
Anti-fraud
The one thing that moves user acquisition the wrong way
Scalarr's Inna Ushakova delves into the complex issue of fraud
Food For All
Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign
Tilting Point to fund and operate UA for Food Truck Chef for the next three years
Rovio Shares
Rovio's share price falls 20% as user acquisition spend increases and profits drop
UA spend went up by 308.7% in its July-September period
Indie Publishing
Competing with the big boys: Tilting Point on what publishers should be offering indie developers in 2017
Chief Operating Officer Samir El Agili discusses the realities of the mobile game market
Mega Cool
Tech start-up Megacool launches gameplay GIF sharing tool
Players can record a 10-second clip of their gameplay to share with others
Monetise, Retain, Acquire
19 talks on mobile game monetisation, retention and user acquisition from PG Connects San Francisco 2017
Learn all you need to know
Acquiring Ua
N3twork buys Eric Seufert’s user acquisition tool Agamemnon
Seufert also joins company to lead its new suite of tools and services
Ua Simplified
New user acquisition tool Acquired.io launches with $2 million in funding
Aims to streamline UA management
Ua Guide
Top user acquisition strategies for indie games developers
Tappx's Ignasi Prat dishes out some key tips for those on a budget
Critical Mass
Mobile eSports shooter Critical Ops clears 20 million downloads with no paid UA
Still considered a soft launch title
Mobile Marketing
Why retargeting is the new user acquisition for mobile games
AppLift MD Maor Sadra analyses the benefits
Ad Partner Checklist
UA checklist: How to tell if your ad partner can deliver
InfiApps' Tal Turpaz guides you through choosing the right ad partners for the job
Adventures In Mobile
The successes, mistakes and lessons from launching Diggy's Adventure on mobile
Pixel Federation's Matej Lancaric breaks down how the studio took its game to market
Power And Influence
GameInfluencer on the power of influencer marketing for mobile games
Managing Director Georg Broxtermann on GameInfluencer's ambitions
Housewarming
Why Glu Mobile is planning to double its UA spending in 2017
Design Home is ramping up
No Trojans Here
Eric Seufert's Heracles launches mobile user acquisition tool Agamemnon
Work out when your UA campaigns will generate money
Covet Users
Re-think mobile ad creatives to motivate your audience
Dots Director of User Acquisition Haydon Young offers advice on attracting engaged users
Up To Scratch
Does your user acquisition tool make the grade? Use this expert checklist to find out
A comprehensive list to help you make the best choices for your game and company
Battle Ready
Fighting fraud in mobile game user acquisition
KamaGames on how not to fall victim to fraud
Role Players
Achieving the best UA results by attracting the right player types to your game
How the four player types can be relevant for mobile user acquisition
Monetise, Retain, Acquire
24 talks on mobile game monetisation, retention and user acquisition from PG Connects London 2017
Learn all you need to know
Cygames-verse
Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan
Executive Director Yuito Kimura discusses promotional activities, new games and its vision for 2017
Finding An Edge
The 5 most important Facebook Ad updates of 2016
How you can increase your app's revenue
Still Room For Indies?
How Tilting Point is helping indies compete with its $12 million UA fund Game Alliance
Dan Sherman talks tilting the balance back in indies' favour
Just Deserts
Brazilian developer Cupcake Entertainment secures $1 million deal with Southeast Asia publisher Playlab
Revenues for the company have tripled since September 2016
Don't Read This Article
How Seriously won YouTube Ad of the Year with 'Don't Download Best Fiends' campaign
Philip Hickey talks creative marketing
Cost-effective Ua
Women in US more likely to buy IAPs than men
Liftoff breaks down all the demographics
Monetise, Retain, Acquire
Learn the secrets to monetisation and retention at Pocket Gamer Connects London 2017
Experts share their advice
Game Alliance
Tilting Point establishes $12 million Game Alliance fund for indie UA campaigns
Helping developers grow while retaining their independence
Russian Ua
The secret sauce to mobile UA in the Russian market
Rebound Mobile spills the secrets
The Magic Number
Top of the stack: Gram Games on the making of Six!
Mark Muller, Kerem Alemdar and Cem Öcalan reflect on the puzzle hit
Get Them Cheap
High quality users are cheaper to acquire on iPhone than Android
According to Verto Analytics
Move On Up
Eric Seufert on how to hit the top 100 grossing charts with a barebones UA budget
Eric Seufert spills the beans
From Small Beginnings
How Gram Games ran UA for 1010! on a limited budget
UA Manager Kerem Alemdar details the process
Ua Strategy
Knowledge Base - UA 101: How to put together your mobile user acquisition strategy
Make the most of your money and maximise your game downloads
Ua Overview
Knowledge Base - UA 101: An overview of the different types of paid user acquisition and ads on mobile
A breakdown of user acquisition types and which avenues you might consider
Ua For Indies
6 tips for mobile cross-promotion: The smart indie dev’s low-cost UA strategy
How to turn your DAUs into loyal consumers for all your mobile games
Not To Bee
UA and monetisation platform Bee7 no longer available to third-party developers
Tech only available for Outfit7 and advertisers
Tv Ua
How The Specialist Works uses TV advertising to drive large-scale UA campaigns
Richard Downey talks us through its services