Battle Ready
Fighting fraud in mobile game user acquisition
KamaGames on how not to fall victim to fraud
Role Players
Achieving the best UA results by attracting the right player types to your game
How the four player types can be relevant for mobile user acquisition
Monetise, Retain, Acquire
24 talks on mobile game monetisation, retention and user acquisition from PG Connects London 2017
Learn all you need to know
Cygames-verse
Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan
Executive Director Yuito Kimura discusses promotional activities, new games and its vision for 2017
Finding An Edge
The 5 most important Facebook Ad updates of 2016
How you can increase your app's revenue
Still Room For Indies?
How Tilting Point is helping indies compete with its $12 million UA fund Game Alliance
Dan Sherman talks tilting the balance back in indies' favour
Just Deserts
Brazilian developer Cupcake Entertainment secures $1 million deal with Southeast Asia publisher Playlab
Revenues for the company have tripled since September 2016
Don't Read This Article
How Seriously won YouTube Ad of the Year with 'Don't Download Best Fiends' campaign
Philip Hickey talks creative marketing
Cost-effective Ua
Women in US more likely to buy IAPs than men
Liftoff breaks down all the demographics
Monetise, Retain, Acquire
Learn the secrets to monetisation and retention at Pocket Gamer Connects London 2017
Experts share their advice
Game Alliance
Tilting Point establishes $12 million Game Alliance fund for indie UA campaigns
Helping developers grow while retaining their independence
Russian Ua
The secret sauce to mobile UA in the Russian market
Rebound Mobile spills the secrets
The Magic Number
Top of the stack: Gram Games on the making of Six!
Mark Muller, Kerem Alemdar and Cem Öcalan reflect on the puzzle hit
Get Them Cheap
High quality users are cheaper to acquire on iPhone than Android
According to Verto Analytics
Move On Up
Eric Seufert on how to hit the top 100 grossing charts with a barebones UA budget
Eric Seufert spills the beans
From Small Beginnings
How Gram Games ran UA for 1010! on a limited budget
UA Manager Kerem Alemdar details the process
Ua Strategy
Knowledge Base - UA 101: How to put together your mobile user acquisition strategy
Make the most of your money and maximise your game downloads
Ua Overview
Knowledge Base - UA 101: An overview of the different types of paid user acquisition and ads on mobile
A breakdown of user acquisition types and which avenues you might consider
Ua For Indies
6 tips for mobile cross-promotion: The smart indie dev’s low-cost UA strategy
How to turn your DAUs into loyal consumers for all your mobile games
Not To Bee
UA and monetisation platform Bee7 no longer available to third-party developers
Tech only available for Outfit7 and advertisers
Tv Ua
How The Specialist Works uses TV advertising to drive large-scale UA campaigns
Richard Downey talks us through its services
X Marks The Spot
Appnext on the "treasure map" towards successful paid user acquisition
Kobi Edelstein helps you through the dangerous waters
Get Found
How to use Apple's App Store Search Ads
Search Ads are now available, but where should you start?
Learn From Experience
Jobs in Games: Gram Games' Kerem Alemdar on how to get a job as a user acquisition manager
The man behind Six! and 1010!'s UA campaigns shares career insights
Monetiser
14 videos that teach you how to monetise, retain and acquire users for your mobile games
The key sessions from Pocket Gamer Connects Helsinki 2016
Commercial Break
How not to advertise games on TV
Quaid Media CEO Volker Dressel analyses TV commercials to break down the good and the bad
Ua Top Tips
The indie game developers guide to user acquisition
5 top tips for indie UA
Ua In Asia
How to adapt your UA campaign for China, Japan and South Korea
They key cultural differences between the top Asian countries for mobile games
Player Personalities
The four MMO player types you can target for your UA campaign
Achievers, explorers, socialisers and killers
Mobile Mavens
Mobile developers react to iOS 10's Limit Ad Tracking changes
Can the UA market cope?
Pgc Helsinki Speaker Spotlight
1010! and Six! developer Gram Games on its game-specific UA approaches
UA Manager Kerem Alemdar explains all
Pgc Helsinki Speaker Spotlight
UA expert Eric Seufert on his new challenge at marketing agency Heracles
Weighing up in-house UA vs. life at Heracles
Fuzzy Logic
Apsalar leads the charge to workaround iOS 10's Limit Ad Tracking changes
Arise effective probabilistic methods
Disruption Inbound
Will iOS 10's Limit Ad Tracking destroy the mobile game UA market?
Is Apple playing a long game?
Maximising Ua
Paid user acquisition: The good, the bad and the ugly
Finding an effective UA strategy for your game
Facebook Friends
How Facebook is tightly integrated into InnoGames’ UA campaigns
Uncovering users and adapting with new data
Peer-to-peer
Rethinking game marketing one player at a time
Finding light in the dark days for digital game marketing
Simple Ua
Mobile marketing platform Simplaex reaches more than 50 million players in four months
100 million expected by the end of September
Trusted Source
Rovio and WG Cells are making the most of GetSocial's high converting Smart Invites
High quality channel
Space Ape Spend
How Space Ape wasted millions marketing its dark fantasy game Rival Kingdoms through the wrong UA channels
Mistakes made and lessons learned
Second Channel
Over half of Facebook advertisers now also spending on Instagram
Nanigans crunches the numbers
Next Step
Ex-Fyber VP David Diaz joins Supercell as Media Buyer
Mobile ad expert jumps ship after more than 4 years at Fyber
Why search ads on the App Store just reinforce its status as a winner-takes-all marketplace
Hannah Hastings on App Store discovery
Force Multipler
PreLaunch.Me signs up 100 YouTubers to promote unreleased F2P mobile games
On screen now
Talent Scout
Hire or train: Can anyone really be a UA manager?
Do you know your ROI from your LTV?
Late Surge
How Tilting Point increased Photo Finish Horse Racing's DAUs 1,920%
Post-launch recovery
Consolidation
Mobile game advertising market hits maturity as Fiksu sells out for historic data
Facebook ate their lunch
Going Global
Why Playlab is investing Juice Cubes' western profits in UA campaigns in Thailand, Malaysia and Indonesia
How to break into southeast Asia
Ua Xp
UA MegaTrends guy Eric Seufert on setting up Heracles, a boutique agency providing CMO smarts
Partnering for success
Frontman
Bastian Schweinsteiger does a Megan Fox as the German face of Clash of Kings
Elex splashes some celebrity cash