Case Study
How Zorka.Mobi and Azur Games put together a pre-release influencer marketing campaign for Infinity Ops
Racking up 1.3 million pre-registrations by focusing on Latin America
Ua Tool
IronSource launches ROAS Optimiser tool
Solution aims to help user acquisition managers automatically bid on dynamic cost-per-install rates
Oh Snap
Tenjin named Snapchat mobile measurement partner
Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads
Big Deal
Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together
HyprMX general manager and senior vice president Dan Laughlin tells us what the deal means for the company and the mobile games industry at large
Woah
In-app header bidding can increase ARPDAU by 30%, claims Appodeal
Participating app of the test also saw eCPM rise by 17 per cent
New Motto, New Tech
Applift rebrands to focus on UA and retargeting
Company launches new toolset Mobile Journey Advertising, along with new website, slogan and logo
User Ad Revenue
IronSource unveils new tool to measure ad revenue sources
User Ad Revenue tool tracks which marketing channel user came from to help developers identify the top performing networks
Report
Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up
Apple Search Ads establishes itself as a mainstream player
Fraud Against The Machine
Mobile gaming apps are the biggest victim of fraudulent app installs
Analysis of the impact of app install fraud
Delicious Downloads
Nukebox’s Food Truck Chef serves up 16 million installs
Average monthly revenue said to have triple since $18 million Tilting Point partnership
Report
Liftoff reports women are buying in-app purchases 79 per cent more than men
The report also finds iOS users are harder to acquire but more valuable to get on board
Invested
Metropolitan Partners Group invests in Tilting Point Media user acquisition fund
Marketing and publishing platform aims to deploy $132m annually to finance user acquisition
New Marketing Tools
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy
Hyper-publishing
Why AppLovin is getting into the mobile publishing game with Lion Studios
Division has already racked up hundreds of millions of downloads for its portfolio
Funny For Business
Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US
Head of strategy Omer Inonu explain all
No Sticks, Just Carrots
How mobile app Blast hopes to encourage gamers to save by playing
Straight from the Nudge handbook
Closure
Final Fantasy XV: A New Empire dev MZ lays off 125 staff as it shuts down ad-tech branch Cognant
The entire Cognant team and about half of its in-house media buyers are said to have been laid off in June
Tilted
Tilting Point out to invest $132m in mobile games user acquisition annually
The mobile games publisher is out to solve fundamental challenges in the free-to-play mobile games marketplace
Campaign Boost
Ad tech start-up WeQ wants to power burst campaigns for apps with Boost
Tool supports campaign management and optimisation
New Clan
Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon
Seasun managed to score a 170 per cent ROI through the Taptica’s targeted app install campaign
Know Your Audience
G5 Entertainment CEO on the focus driving its success in hidden object games and beyond
Finding hidden value
Publishing Support
Fingersoft's Round Zero on its data-driven approach to mobile games publishing
CEO Daniel Rantala dishes the details on how it aims to help developers release on the global stage
Search Ads
How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers
AppBi CEO Carmen Lu discusses how its services can lead to a generous ROI
Rovio Financials
Record revenues for Angry Birds 2 boost Rovio profits
But overall company sales dip year-on-year
Big In China
How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China
NativeX's Joyce Ye deals out the advice
Getting Social
Sega and GetSocial study shows that social media is the way to go to engage players
GetSocial's study looks at the 40,000 players brought into Sonic Forces: Speed Battle through non-paid social channels
Breaking Japan
“The Japanese games market has come out from its closed-off period”
Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in
Ready To Ignite
How PlayIgnite's £100 million warchest aims to jumpstart new games through UA
We speak to MD Matt Frenchman about how it plans to jumpstart games that show big potential
Calculated Adjustments
CrossInstall launches new ad spend insights tool for user acquisition campaigns
Opportunity Forecast Tool helps predict how changes in CPI bid rates will affect user acquisition
Force Multiplier
How Glu Mobile and G5 made big UA investments and grew bigger (but Rovio didn’t)
Counting more than the cost
Disruptor Point
Disruptor Beam and Tilting Point form strategic partnership on UA campaign for Star Trek Timelines
Helping Disruptor Beam scale its UA efforts while continuing to work on the game
Pgc Speaker Spotlight
From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology
Ahead of his talk at Pocket Gamer Connects London, Leiser discusses the company's business and return on ad spend
Anti-fraud
The one thing that moves user acquisition the wrong way
Scalarr's Inna Ushakova delves into the complex issue of fraud
Food For All
Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign
Tilting Point to fund and operate UA for Food Truck Chef for the next three years
Rovio Shares
Rovio's share price falls 20% as user acquisition spend increases and profits drop
UA spend went up by 308.7% in its July-September period
Indie Publishing
Competing with the big boys: Tilting Point on what publishers should be offering indie developers in 2017
Chief Operating Officer Samir El Agili discusses the realities of the mobile game market
Mega Cool
Tech start-up Megacool launches gameplay GIF sharing tool
Players can record a 10-second clip of their gameplay to share with others
Monetise, Retain, Acquire
19 talks on mobile game monetisation, retention and user acquisition from PG Connects San Francisco 2017
Learn all you need to know
Acquiring Ua
N3twork buys Eric Seufert’s user acquisition tool Agamemnon
Seufert also joins company to lead its new suite of tools and services
Ua Simplified
New user acquisition tool Acquired.io launches with $2 million in funding
Aims to streamline UA management
Ua Guide
Top user acquisition strategies for indie games developers
Tappx's Ignasi Prat dishes out some key tips for those on a budget
Critical Mass
Mobile eSports shooter Critical Ops clears 20 million downloads with no paid UA
Still considered a soft launch title
Mobile Marketing
Why retargeting is the new user acquisition for mobile games
AppLift MD Maor Sadra analyses the benefits
Ad Partner Checklist
UA checklist: How to tell if your ad partner can deliver
InfiApps' Tal Turpaz guides you through choosing the right ad partners for the job
Adventures In Mobile
The successes, mistakes and lessons from launching Diggy's Adventure on mobile
Pixel Federation's Matej Lancaric breaks down how the studio took its game to market
Power And Influence
GameInfluencer on the power of influencer marketing for mobile games
Managing Director Georg Broxtermann on GameInfluencer's ambitions
Housewarming
Why Glu Mobile is planning to double its UA spending in 2017
Design Home is ramping up
No Trojans Here
Eric Seufert's Heracles launches mobile user acquisition tool Agamemnon
Work out when your UA campaigns will generate money
Covet Users
Re-think mobile ad creatives to motivate your audience
Dots Director of User Acquisition Haydon Young offers advice on attracting engaged users
Up To Scratch
Does your user acquisition tool make the grade? Use this expert checklist to find out
A comprehensive list to help you make the best choices for your game and company