The Right Ua
Are you in bed with the right UA agency (and, is an agency even the right way to go)?
AdQuantum breaks down the arguments for staying in-house or working with an agency
Tilting Bear
Tilting Point signs multi-year publishing deal with GameBear for Nova Empire: Space Commander
China-based developer has generated $25 million from its game since late 2017
Mobile Ua Spend
AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022
More than double the current number
Track Your Metrics
A simple user acquisition template to track your most important metrics
Pollen VC shares some insights into tracking and understanding your metrics
Top Media Sources
BlueStacks and TikTok offer substantial ROI for mobile game UA
So says new Singular report
Smarter Buying
How N3twork improved its UA performance by 25%
Automation does the heavy-lifting
User Acquisition
Consumer Acquisition snaps up former Zynga head of user acquisition
John Choi has 12 years experience in the industry
Pgc London 2020
Avid.ly on why user acquisition and monetisation need to go "hand in hand" for product success
Melinda Kang explained the importance of each
Ua Universe
Join our UA Universe at Pocket Gamer Connects London 2020 next week
One of 15 tracks at the conference
Reach For The Skies
KamaGames get innovative as it runs Pokerist ad campaign in US airports
Expects to drive 200 million impressions
Follow The Plan
Soft launch to worldwide launch: 2020's Facebook UA playbook for launching new mobile games
How to optimize your strategy
Complimentary
PC game clip sharing platform Medal.tv adds mobile games, acquiring Megacool
Unitying content sharing
Jam Tomorrow
Rovio to increase UA spending in H2 2019 to maximise 'window of opportunity'
2019 sales and profit will be lowered than predicted
User Acquisition
Using Facebook to drive people to your games
Smartly.io head of gaming, EMEA Fernando Pernica discusses how to best utilise the social network to acquire users
Ua Partnership
Tilting Point partners with Slyon Studios on P2R Power Rev Racing UA campaign
Deal is part of the publisher's $132 million annual UA Fund
Meow
Tilting Point invests $30m in UA for Cat Game
The title has launched globally following successful Canada and New Zealand soft launch
Ua Party
Tilting Point to invest at least $20m in CookApps UA
Match-three game Toy Party gets marketing boost
Ad Fraud
Don’t let fraudsters dictate your user acquisition strategy
Scalarr's Olga Bazarova on how to combat ad fraud
Data Study
The impact of user acquisition on organic traffic in the mobile industry
Lab Cave studies the effects across three different apps
Guide To Ua
User acquisition for beginners: A checklist
How to put together your marketing campaign and what to consider
Faster
Bidalgo’s new Accelerator program wants to help small to mid-sized app developers scale up
Bidalgo aims to put smaller studios on a level playing field when it comes to user acquisition efforts
Full Tilt
Tilting Point revenue quintupled to $45 million in 2018
Company president Samir El Agili discusses the philosophy behind the company's explosive growth
User Acquisition
Your checklist for commercial success starts with knowing your game profile
MobileGroove's Peggy Anne Salz speaks with Nexon M senior UA manager Robert Garfinkle to provide insights on user acquisition
Funding
Mobile tools provider Game of Whales raises $2 million
The esports and gaming firm has made the investment as part of a $2 million funding
Automated Future
How automated reports helped Futureplay and Webedia improve ad monetisation
Why developers are turning away from manual admin to focus on deeper insights and strategy
For The Tech
Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads
Solution designed to help optimise user acquisition campaigns
All In
2019 is the year of performance programmatic buying - are you ready?
MobileGroove's Peggy Anne Salz speaks with Playrix lead UA manager Sergey Grytsuk to get the lowdown on its user acquisition strategy and tips
Scaling Up
N3twork launches new user acquisition platform for third-party mobile games
Tool was previously used on Legendary: Game of Heroes for iOS and Andorid
Advertising
Tracking popular ad creatives and marketing channels for efficient and effective UA
A peek under the hood of ZingFront’s SocialPeta tech
Case Study
How Zorka.Mobi and Azur Games put together a pre-release influencer marketing campaign for Infinity Ops
Racking up 1.3 million pre-registrations by focusing on Latin America
Ua Tool
IronSource launches ROAS Optimiser tool
Solution aims to help user acquisition managers automatically bid on dynamic cost-per-install rates
Oh Snap
Tenjin named Snapchat mobile measurement partner
Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads
Big Deal
Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together
HyprMX general manager and senior vice president Dan Laughlin tells us what the deal means for the company and the mobile games industry at large
Woah
In-app header bidding can increase ARPDAU by 30%, claims Appodeal
Participating app of the test also saw eCPM rise by 17 per cent
New Motto, New Tech
Applift rebrands to focus on UA and retargeting
Company launches new toolset Mobile Journey Advertising, along with new website, slogan and logo
User Ad Revenue
IronSource unveils new tool to measure ad revenue sources
User Ad Revenue tool tracks which marketing channel user came from to help developers identify the top performing networks
Report
Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up
Apple Search Ads establishes itself as a mainstream player
Fraud Against The Machine
Mobile gaming apps are the biggest victim of fraudulent app installs
Analysis of the impact of app install fraud
Delicious Downloads
Nukebox’s Food Truck Chef serves up 16 million installs
Average monthly revenue said to have triple since $18 million Tilting Point partnership
Report
Liftoff reports women are buying in-app purchases 79 per cent more than men
The report also finds iOS users are harder to acquire but more valuable to get on board
Invested
Metropolitan Partners Group invests in Tilting Point Media user acquisition fund
Marketing and publishing platform aims to deploy $132m annually to finance user acquisition
New Marketing Tools
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy
Hyper-publishing
Why AppLovin is getting into the mobile publishing game with Lion Studios
Division has already racked up hundreds of millions of downloads for its portfolio
Funny For Business
Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US
Head of strategy Omer Inonu explain all
No Sticks, Just Carrots
How mobile app Blast hopes to encourage gamers to save by playing
Straight from the Nudge handbook
Closure
Final Fantasy XV: A New Empire dev MZ lays off 125 staff as it shuts down ad-tech branch Cognant
The entire Cognant team and about half of its in-house media buyers are said to have been laid off in June
Tilted
Tilting Point out to invest $132m in mobile games user acquisition annually
The mobile games publisher is out to solve fundamental challenges in the free-to-play mobile games marketplace
Campaign Boost
Ad tech start-up WeQ wants to power burst campaigns for apps with Boost
Tool supports campaign management and optimisation
New Clan
Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon
Seasun managed to score a 170 per cent ROI through the Taptica’s targeted app install campaign
Know Your Audience
G5 Entertainment CEO on the focus driving its success in hidden object games and beyond
Finding hidden value