Grab 'em
ironSource: Creative is critical to every element of your mobile games business
ironSource's Adam Stevens details how vital creative talent is to every part of the games industry, focusing on user acquisition
Fund Growth To Scale
Financing LTV in mobile gaming
Martin Macmillan, the founder of Pollen VC explains how games with Lifetime Value measured in months or years can fund user acquisition more efficiently
Gdc
GDC snapshot: Xsolla dicusses mobile gaming’s walled payment gardens
Xsolla discuss navigating the changes to policies and regulations in the mobile games environment
Meet The Experts
Speaker Spotlight: Matchmade's Jiri Kupiainen on influencer UA for small-mid-sized creators
Meet the mobile gaming UA experts at Pocket Gamer Connects London
Ua All The Way
Careers in games: how to get started in user acquisition (UA)
What does it take to forge a successful career in the rapidly evolving area of user acquisition? Peggy Anne Salz speaks to the people on the front lines
Ua Ok
Pollen VC launches the definitive guide to selecting a UA financing partner
Everything you ever wanted to know about paying for UA – but didn’t know to ask
Appointed For User Acquisition
FunPlus appoints Alba Rodríguez Embid as Director of Growth
Emphasis on Western user acquisition
Pgc Digital Next
PGC Digital: How listening to your audience can increase user acquisition
Zag Games creative director Eran Holzman talks
Tale Of Two Oses
UA cost for core games are rising, especially on iOS
But casual games are getting cheaper to advertise
Diversify & Optimize
Apple’s privacy changes have reduced advertising costs for mobile puzzle games
Moloco's Henry Wang on planning for the future
Advertising Intelligence
SocialPeta helps mobile development companies acquire users worldwide
Track and create new ad campaigns based upon the success of market leaders
Rising
Rovio puts Darkfire Heroes into maintenance mode as it announces Q3 2021 sales of $83 million
Q3 2021 was Rovio’s best-performing period since 2019
Pgc Digital #8
PGC Digital: IDFA effect on UA performance
Four industry pros explain the effects of changes in privacy and ways to adapt
Residual Value Calculator
How much are your players really worth?
What is your residual cohort value - and why is it important? Pollen VC highlights the real value of your existing user base
Growing For Gold
How GameBerry Labs leveraged social features and referral mechanics to hit six million users
Gameberry Labs highlights how making it easy for players to be social and generous can reap rewards
Connect 'em Up
MyAppFree launches new services for developers
Service promises to connect apps and games with their large and loyal audience
Roll The Dice
How to grow a profitable audience within a niche genre
How taking a holistic approach to user acquisition and monetisation helped WildCard grow the audience for its classic games
We Have Lift Off
Soft launch essentials - getting the most from your app launch
You have one chance to launch it successfully
Pgc Profile
Ryu Games' Nick Contino on the mobile transformation of esports
Contino explore the impact of mobile games and technology on the world of esports
Pgc Profile
Bytro's David Westerman Talks TikTok
Everything you ever wanted to know about marketing on TikTok but didn't know to ask
End-to-end Ua
BidShake optimises ad creative management
Creative Manager promises seamless cross-channel creative management and reporting
Ua Ok Hun?
User acquisition masterclass for app marketers on July 1st
Learn the trade secrets of successful mobile marketing from experts including Bango, Appvertiser, Adikteev and Uptime
Expand The Pool
Using player motivations for user acquisition
Facebook explains its Big Catch playbook
Growth Spurt
‘Smart growing’ – Ten Square Games’ secret sauce
CGO Anna Idzikowska explains
Test, Iterate, Improve
Breaking the User Acquisition Glass Ceiling
Oscar Clark on best practice for building audience
Idfa Reboot
Swaarm launches its Privacy Enabled Attribution Chain for fixing UA
Attribution throughout the chain with privacy
Give More To Get More
Adjoe Advance: The smartest UA channel for hypercasual games you never heard of
How to get ahead
A Unique Model
Gamer loyalty is the key to high quality user acquisition
The future of mobile advertising
Helping Hand
Fundamentally Games teams up with Buzz Capital for new User Acquisition Testing Program
The company will offer support to devs at an earlier stage
Welcome Aboard
Jacob Krüger joins Miniclip as head of user acquisition
"Looking forward to helping to drive growth, solve challenges and learn a lot in the years ahead"
Pgc Digital
PGC Digital: Taking user acquisition and retention to the next level
"As UA managers, we have the tools to decide what KPIs we pursue"
Pgc Digital
PGC Digital: Bringing ASO and user acquisition together
"ASO is the process of improving an app's visibility in app stores throughout its lifetime and maximise its appeal to users"
Evolving Partnership
Tilting Point enters funding partnership with Joycity, invests $40 million in Gunship Battle: Total Warfare
Looking to grow audience internationally and in the US
Crazylabs
How CrazyLabs unleashes innovation and unlocks revenues with marketing automation
Peggy Anne Salz discusses the benefits of automated key processes to drive results
Raise Your Game
MunkyFun and Zeeppo accepted into N3twork’s $50 million Scale Platform
League of War: Mercenaries and Chaos Road get boosted
New Reality
COVID-19 vs mobile apps: user acquisition rules in the new reality
AdQuantum's team share unusual stories of marketing under lockdown
Psyched
6 powerful motivators to drive your game marketing creative
YellowHEAD's Noa Miller explains
Financials
Rovio sees a drop in revenue as it generates $79.3 million in Q3 2020
"As a result of the moderate level of UA investment and stable games revenues, the profitability continued to be at a high level and improved significantly year-on-year"
Master The Meta
Master the Meta: Understanding Unity’s new program that helps developers acquire players
The MTM team digs into Unity's game growth program
Machine Smarts
Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift
Taking a probabilistic approach
Master The Meta
Master the Meta: Everything you need to know about the upcoming IDFA changes
A mini deep dive from the Master the Meta team
Prepare For The Future
PGC Helsinki Digital: N3twork director of UA Matthew Saunders on preparing for an IDFA-less future
Learning lessons from the past to deal with the future
Clever Data
GameRefinery reveals a new way to optimise UA without tracking users
Data Enrichment categorises games and matches with potential fans
Three Minutes With Nexon
Three minutes with Nexon
Bango speaks to Nexon team manager Lee WooChang about the studio's UA strategy
Jobs In Games
Remote Working: AppLovin director Jerome Turnbull on Machine Zone being acquired in the middle of a pandemic
"At first, it was a challenge to merge two large teams into one cohesive unit in a remote environment"
China Ua
User Acquisition in China: Capturing the world's largest mobile gaming audience
Yodo1 explains the audience and channels you should be using
Ua Boost
Admix launches $25,000 User Acquisition Boost program to jumpstart UA for developers
Open to all developers who want to use non-intrusive ads in their games
Get That Data
AppsFlyer forms a new partnership with Facebook Audience Network for UA data
"This partnership is providing a significant foundation for marketers"
Level Up
MeeWow Games and Supergaming gain access to N3twork’s $50 million Scale Partnership
Lucky Star Solitaire and Tap Empire get supercharged
Better Data
IronSource adds new functionalities to its UA dashboard
"These latest additions to the platform are the first of many steps in our road map to providing our partners with actionable data"