Ua Eye
How Royal Match draws on the ad legacy of Homescapes
Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre
Ua Eye
How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans
Rovio’s Claire Rozain casts a meticulous lens over Zynga's Puzzle Combat, and breakdowns the key points in her weekly column, UA Eye
Ua Eye
Should you use a countdown – or Pokémon – in your TikTok ads?
Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye
Hypercasual Heights
Pangle and Newzoo’s hypercasual report explores the eastern and western market divide
Audience variation between US, UK, Japan and South Korea highlighted
Ua Eye
How Playrix mastered appealing to their players' anchoring bias
Rovio’s Claire Rozain casts a meticulous lens over Playrix’s user acquisition strategies, and examines their manipulation of anchoring bias in her new weekly column, UA Eye
Eyes On Netflix
For tech giants, all roads lead to mobile gaming
GameBake's Michael Hudson looks at Netflix's nascent steps into mobile gaming and sees the future reflected in his eyes
Ua Eye
How important is the jelly mechanic in your ad campaigns?
Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye
App-ocalypse Now?
How to survive a user acquisition nightmare
The App-ocalypse is here. Here's a handy guide on how to survive the chaos of audience targeting
Designer Acquisition
Mobile game marketers can use game design to build better UA campaigns
Liftoff's Dennis Mink wants mobile game marketers to take inspiration from a source close to home: game design itself
Speaker Spotlight
User acquisition is the biggest challenge in mobile games, says InMobi's Jobie Tan
Meet the mobile games and Web3 experts at Pocket Gamer Connects Seattle, May 9-10
Ua And Cpa Post-idfa
How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world
Web-based flows can navigate challenges imposed by ATT
Home On The Range
Rebel Racing developer establishes permanent team in Scotland
Hutch’s UA and performance marketing team will be based in a new office in Dundee, Scotland
Grab 'em
ironSource: Creative is critical to every element of your mobile games business
ironSource's Adam Stevens details how vital creative talent is to every part of the games industry, focusing on user acquisition
Fund Growth To Scale
Financing LTV in mobile gaming
Martin Macmillan, the founder of Pollen VC explains how games with Lifetime Value measured in months or years can fund user acquisition more efficiently
Gdc
GDC snapshot: Xsolla dicusses mobile gaming’s walled payment gardens
Xsolla discuss navigating the changes to policies and regulations in the mobile games environment
Meet The Experts
Speaker Spotlight: Matchmade's Jiri Kupiainen on influencer UA for small-mid-sized creators
Meet the mobile gaming UA experts at Pocket Gamer Connects London
Ua All The Way
Careers in games: how to get started in user acquisition (UA)
What does it take to forge a successful career in the rapidly evolving area of user acquisition? Peggy Anne Salz speaks to the people on the front lines
Ua Ok
Pollen VC launches the definitive guide to selecting a UA financing partner
Everything you ever wanted to know about paying for UA – but didn’t know to ask
Appointed For User Acquisition
FunPlus appoints Alba Rodríguez Embid as Director of Growth
Emphasis on Western user acquisition
Pgc Digital Next
PGC Digital: How listening to your audience can increase user acquisition
Zag Games creative director Eran Holzman talks
Tale Of Two Oses
UA cost for core games are rising, especially on iOS
But casual games are getting cheaper to advertise
Diversify & Optimize
Apple’s privacy changes have reduced advertising costs for mobile puzzle games
Moloco's Henry Wang on planning for the future
Advertising Intelligence
SocialPeta helps mobile development companies acquire users worldwide
Track and create new ad campaigns based upon the success of market leaders
Rising
Rovio puts Darkfire Heroes into maintenance mode as it announces Q3 2021 sales of $83 million
Q3 2021 was Rovio’s best-performing period since 2019
Pgc Digital #8
PGC Digital: IDFA effect on UA performance
Four industry pros explain the effects of changes in privacy and ways to adapt
Residual Value Calculator
How much are your players really worth?
What is your residual cohort value - and why is it important? Pollen VC highlights the real value of your existing user base
Growing For Gold
How GameBerry Labs leveraged social features and referral mechanics to hit six million users
Gameberry Labs highlights how making it easy for players to be social and generous can reap rewards
Connect 'em Up
MyAppFree launches new services for developers
Service promises to connect apps and games with their large and loyal audience
Roll The Dice
How to grow a profitable audience within a niche genre
How taking a holistic approach to user acquisition and monetisation helped WildCard grow the audience for its classic games
We Have Lift Off
Soft launch essentials - getting the most from your app launch
You have one chance to launch it successfully
Pgc Profile
Ryu Games' Nick Contino on the mobile transformation of esports
Contino explore the impact of mobile games and technology on the world of esports
Pgc Profile
Bytro's David Westerman Talks TikTok
Everything you ever wanted to know about marketing on TikTok but didn't know to ask
End-to-end Ua
BidShake optimises ad creative management
Creative Manager promises seamless cross-channel creative management and reporting
Ua Ok Hun?
User acquisition masterclass for app marketers on July 1st
Learn the trade secrets of successful mobile marketing from experts including Bango, Appvertiser, Adikteev and Uptime
Expand The Pool
Using player motivations for user acquisition
Facebook explains its Big Catch playbook
Growth Spurt
‘Smart growing’ – Ten Square Games’ secret sauce
CGO Anna Idzikowska explains
Test, Iterate, Improve
Breaking the User Acquisition Glass Ceiling
Oscar Clark on best practice for building audience
Idfa Reboot
Swaarm launches its Privacy Enabled Attribution Chain for fixing UA
Attribution throughout the chain with privacy
Give More To Get More
Adjoe Advance: The smartest UA channel for hypercasual games you never heard of
How to get ahead
A Unique Model
Gamer loyalty is the key to high quality user acquisition
The future of mobile advertising
Helping Hand
Fundamentally Games teams up with Buzz Capital for new User Acquisition Testing Program
The company will offer support to devs at an earlier stage
Welcome Aboard
Jacob Krüger joins Miniclip as head of user acquisition
"Looking forward to helping to drive growth, solve challenges and learn a lot in the years ahead"
Pgc Digital
PGC Digital: Taking user acquisition and retention to the next level
"As UA managers, we have the tools to decide what KPIs we pursue"
Pgc Digital
PGC Digital: Bringing ASO and user acquisition together
"ASO is the process of improving an app's visibility in app stores throughout its lifetime and maximise its appeal to users"
Evolving Partnership
Tilting Point enters funding partnership with Joycity, invests $40 million in Gunship Battle: Total Warfare
Looking to grow audience internationally and in the US
Crazylabs
How CrazyLabs unleashes innovation and unlocks revenues with marketing automation
Peggy Anne Salz discusses the benefits of automated key processes to drive results
Raise Your Game
MunkyFun and Zeeppo accepted into N3twork’s $50 million Scale Platform
League of War: Mercenaries and Chaos Road get boosted
New Reality
COVID-19 vs mobile apps: user acquisition rules in the new reality
AdQuantum's team share unusual stories of marketing under lockdown
Psyched
6 powerful motivators to drive your game marketing creative
YellowHEAD's Noa Miller explains
Financials
Rovio sees a drop in revenue as it generates $79.3 million in Q3 2020
"As a result of the moderate level of UA investment and stable games revenues, the profitability continued to be at a high level and improved significantly year-on-year"