Welcome Aboard
Jacob Krüger joins Miniclip as head of user acquisition
"Looking forward to helping to drive growth, solve challenges and learn a lot in the years ahead"
Pgc Digital
PGC Digital: Taking user acquisition and retention to the next level
"As UA managers, we have the tools to decide what KPIs we pursue"
Pgc Digital
PGC Digital: Bringing ASO and user acquisition together
"ASO is the process of improving an app's visibility in app stores throughout its lifetime and maximise its appeal to users"
Evolving Partnership
Tilting Point enters funding partnership with Joycity, invests $40 million in Gunship Battle: Total Warfare
Looking to grow audience internationally and in the US
Crazylabs
How CrazyLabs unleashes innovation and unlocks revenues with marketing automation
Peggy Anne Salz discusses the benefits of automated key processes to drive results
Raise Your Game
MunkyFun and Zeeppo accepted into N3twork’s $50 million Scale Platform
League of War: Mercenaries and Chaos Road get boosted
New Reality
COVID-19 vs mobile apps: user acquisition rules in the new reality
AdQuantum's team share unusual stories of marketing under lockdown
Psyched
6 powerful motivators to drive your game marketing creative
YellowHEAD's Noa Miller explains
Financials
Rovio sees a drop in revenue as it generates $79.3 million in Q3 2020
"As a result of the moderate level of UA investment and stable games revenues, the profitability continued to be at a high level and improved significantly year-on-year"
Master The Meta
Master the Meta: Understanding Unity’s new program that helps developers acquire players
The MTM team digs into Unity's game growth program
Machine Smarts
Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift
Taking a probabilistic approach
Master The Meta
Master the Meta: Everything you need to know about the upcoming IDFA changes
A mini deep dive from the Master the Meta team
Prepare For The Future
PGC Helsinki Digital: N3twork director of UA Matthew Saunders on preparing for an IDFA-less future
Learning lessons from the past to deal with the future
Clever Data
GameRefinery reveals a new way to optimise UA without tracking users
Data Enrichment categorises games and matches with potential fans
Three Minutes With Nexon
Three minutes with Nexon
Bango speaks to Nexon team manager Lee WooChang about the studio's UA strategy
Jobs In Games
Remote Working: AppLovin director Jerome Turnbull on Machine Zone being acquired in the middle of a pandemic
"At first, it was a challenge to merge two large teams into one cohesive unit in a remote environment"
China Ua
User Acquisition in China: Capturing the world's largest mobile gaming audience
Yodo1 explains the audience and channels you should be using
Ua Boost
Admix launches $25,000 User Acquisition Boost program to jumpstart UA for developers
Open to all developers who want to use non-intrusive ads in their games
Get That Data
AppsFlyer forms a new partnership with Facebook Audience Network for UA data
"This partnership is providing a significant foundation for marketers"
Level Up
MeeWow Games and Supergaming gain access to N3twork’s $50 million Scale Partnership
Lucky Star Solitaire and Tap Empire get supercharged
Better Data
IronSource adds new functionalities to its UA dashboard
"These latest additions to the platform are the first of many steps in our road map to providing our partners with actionable data"
The Right Ua
Are you in bed with the right UA agency (and, is an agency even the right way to go)?
AdQuantum breaks down the arguments for staying in-house or working with an agency
Tilting Bear
Tilting Point signs multi-year publishing deal with GameBear for Nova Empire: Space Commander
China-based developer has generated $25 million from its game since late 2017
Mobile Ua Spend
AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022
More than double the current number
Track Your Metrics
A simple user acquisition template to track your most important metrics
Pollen VC shares some insights into tracking and understanding your metrics
Top Media Sources
BlueStacks and TikTok offer substantial ROI for mobile game UA
So says new Singular report
Smarter Buying
How N3twork improved its UA performance by 25%
Automation does the heavy-lifting
User Acquisition
Consumer Acquisition snaps up former Zynga head of user acquisition
John Choi has 12 years experience in the industry
Pgc London 2020
Avid.ly on why user acquisition and monetisation need to go "hand in hand" for product success
Melinda Kang explained the importance of each
Ua Universe
Join our UA Universe at Pocket Gamer Connects London 2020 next week
One of 15 tracks at the conference
Reach For The Skies
KamaGames get innovative as it runs Pokerist ad campaign in US airports
Expects to drive 200 million impressions
Follow The Plan
Soft launch to worldwide launch: 2020's Facebook UA playbook for launching new mobile games
How to optimize your strategy
Complimentary
PC game clip sharing platform Medal.tv adds mobile games, acquiring Megacool
Unitying content sharing
Jam Tomorrow
Rovio to increase UA spending in H2 2019 to maximise 'window of opportunity'
2019 sales and profit will be lowered than predicted
User Acquisition
Using Facebook to drive people to your games
Smartly.io head of gaming, EMEA Fernando Pernica discusses how to best utilise the social network to acquire users
Ua Partnership
Tilting Point partners with Slyon Studios on P2R Power Rev Racing UA campaign
Deal is part of the publisher's $132 million annual UA Fund
Meow
Tilting Point invests $30m in UA for Cat Game
The title has launched globally following successful Canada and New Zealand soft launch
Ua Party
Tilting Point to invest at least $20m in CookApps UA
Match-three game Toy Party gets marketing boost
Ad Fraud
Don’t let fraudsters dictate your user acquisition strategy
Scalarr's Olga Bazarova on how to combat ad fraud
Data Study
The impact of user acquisition on organic traffic in the mobile industry
Lab Cave studies the effects across three different apps
Guide To Ua
User acquisition for beginners: A checklist
How to put together your marketing campaign and what to consider
Faster
Bidalgo’s new Accelerator program wants to help small to mid-sized app developers scale up
Bidalgo aims to put smaller studios on a level playing field when it comes to user acquisition efforts
Full Tilt
Tilting Point revenue quintupled to $45 million in 2018
Company president Samir El Agili discusses the philosophy behind the company's explosive growth
User Acquisition
Your checklist for commercial success starts with knowing your game profile
MobileGroove's Peggy Anne Salz speaks with Nexon M senior UA manager Robert Garfinkle to provide insights on user acquisition
Funding
Mobile tools provider Game of Whales raises $2 million
The esports and gaming firm has made the investment as part of a $2 million funding
Automated Future
How automated reports helped Futureplay and Webedia improve ad monetisation
Why developers are turning away from manual admin to focus on deeper insights and strategy
For The Tech
Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads
Solution designed to help optimise user acquisition campaigns
All In
2019 is the year of performance programmatic buying - are you ready?
MobileGroove's Peggy Anne Salz speaks with Playrix lead UA manager Sergey Grytsuk to get the lowdown on its user acquisition strategy and tips
Scaling Up
N3twork launches new user acquisition platform for third-party mobile games
Tool was previously used on Legendary: Game of Heroes for iOS and Andorid
Advertising
Tracking popular ad creatives and marketing channels for efficient and effective UA
A peek under the hood of ZingFront’s SocialPeta tech