Podcast
Unravelling the alchemy of user acquisition | Podcast
Trailmix’s Philippa Layburn reveals the routes to winning user acquisition strategies and creatives
Socialpeta Report
Casual games drew almost 28% of all game advertisers last year
A new report by SocialPeta delves into the state of mobile marketing in 2022
Hypercasual Report
Cost Per Install for hypercasual games hit an all-time high
IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter
Grow Your Game
Ready to scale your game? Learn from top experts at Pocket Gamer Connects London
It’s time to take your game to the next level - get the top strategies to accelerate your growth
About Ua
Matej Lancaric shares his tough love UA strategies, ATT response and more
Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift
Guest Post
Will UA creatives kill in-game monetisation and revenue?
It’s all too easy to push too hard with your ads strategy, but getting the best results is all about striking the right balance
User Acquisition
New tech aims to boost user acquisition in a post-IDFA world
With Google set to follow suit with Apple’s ‘walled garden’ approach to data privacy, companies are finding new ways of understanding their audience and marketing to them
User Retention
Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022.
AppsFlyer examines how to improve retention in a new report
Seventh Day Advocate
Why day seven may be too late to retarget mobile gamers
User acquisition and retention are skills that every game creator needs to know. Remerge's Director of Account Management provides insight into the crucial first few days
User Acquisition
Marvel Snap’s UA is good, but could be so much better says industry analysis
Analysis of Marvel Snap, the new CCG app from developer Second Dinner, has praised its UA but said there’s much more to do.
Google Report
New Google report suggests a delicate balance when it comes to in-game advertising
33 percent of gamers react positively to in-game advertising, but 43 percent quit a game with too many ads
Guest Post
LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world
Working with a specialised DSP is more important than ever for companies looking to scale
Guest Post
AdLiven co-founder, Kai Yu, on AdLiven Insights – a new tool for a post IDFA world
How should developers approach user acquisition in an ever-changing landscape?
User Acquisition
Appsumer on ad channel diversification
A new blog post by Appsumer breaks down how diversifying ad channels can help a business scale
Future Acquisitions
Tencent changing strategy to acquire more majority deals
The tech company is hoping to secure future growth by expanding its gaming assets
New Hire
FunPlus hires Jacob Krüger as the new user acquisition director
Krüger will be joining the Barcelona office to help lead the companies user acquisition strategy
User Acquisition Advice
Matej Lancaric offers tips to improve ad campaigns and find more users
His blog suggests the ideal length of a creative is 20 to 25 seconds
Industry Thoughts
Winnie Wen "If you think about how long the industry has been around, I feel like we’re just scratching the surface."
Winnie Wen from Jam City speaks on the games industry and reaching audiences
User Acquisition Survey
Digital Turbine releases App Install Marketing Survey results
Video ads prove to be the dominant user acquisition channel
Industry Thoughts
Melanie Zimmermann "We invest in research and analytics. We want to know our players"
Melanie Zimmermann and Vinícius Gerez speak on the growing mobile gaming industry touching on UA and the gaming community
Ua Update
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
Guest Post
Humiliation in advertising — why it won't be working long term
Claire Rozain on the effects of harmful advertising on user acquisition
Listen! Learn! Love!
PocketGamer.biz Podcast - the realities of developing hypercasual games for indie studios
Join the PocketGamer.biz team as we speak to the awesome Riley Andersen, CEO of Umami Games about the studio's experience in the hypercasual games sector
Power To The Developers
Mobile developers can sell to consumers outside of app stores, with the latest updates from Xsolla
Multi-Platform Publishing also makes it easier to port to web and PC platforms for more monetisation options
Tiktok Don't Stop
Pangle launches in 12 new territories worldwide
Pangle, the ad network of TikTok for Business, is now available in Australia, New Zealand, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain and Lebanon
Unity Users
Consumer Acquisition: Unity games have seen 32% IAP revenue growth in 2022
Rewarded video ads engagement also escalated, with 62% of players engaging daily
The Cost Of Privacy
Apple’s privacy overhaul “leading to massive adverse effects to SMBs”, says Alex Gurevich
“As much to blame for a recession as inflation”
Powerhouse Partnership
Appodeal partners with Adjust to enrich its growth platform with attribution insights
New partnership enables every Appodeal user to access UA and attribution data from a single dashboard
Ua Eye
How accessible, responsible, and inclusive ads are already breaking open your CPI
Rovio’s Claire Rozain looks at the myriad benefits of accessible, progressive mobile games ads in her weekly column, UA Eye
Pgc Toronto
Pollen VC: "User acquisition costs remain stubbornly high"
Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022
Minority Owner
Joffre Capital acquires 25.7% stake in Playtika
The stake was acquired for $8.5 billion
Move On To Idfv
Next-best-action: 3 best practice tips to level up your portfolio strategy
With the traditional UA script becoming increasingly fruitless, wappier's Ted Verani offers his guidance on making next-best-action marketing your portfolio-driven growth strategy
Hot Five
Hot Five: Miniclip to acquire SYBO, Supercell reveals PC-exclusive studio, and TikTok owners reach $1 billion
The hottest news articles on PG.biz
The Mobile Games Glossary
The mobile games industry glossary
A living A-Z of mobile games industry terms you should know
Ua Eye
Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out
Rovio's Claire Rozain explores a host of ads including Supercell, Peak, IGG, and, yes, Rovio to determine whether summer or winter imagery is what players want to see
Cause To Captivate
User acquisition to be dominated by three key factors: predictive analytics, automation, and data privacy
Tempr. report suggests casual mobile games will especially benefit from predictive analysis
App Extinction
Almost a third of gaming app businesses may close due to new regulations, says Bango
Around 31% of games dev respondants believe their businesses will cease to exist when new ad regulations and privacy changes come into effect
Ua Eye
Will yoga influencers entice you to play Angry Birds Journey?
Rovio's Claire Rozain looks inward to an ad campaign with Angry Birds Journey, and how vital it is to reflect the players' own interests
Ua Eye
How Royal Match draws on the ad legacy of Homescapes
Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre
Ua Eye
How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans
Rovio’s Claire Rozain casts a meticulous lens over Zynga's Puzzle Combat, and breakdowns the key points in her weekly column, UA Eye
Ua Eye
Should you use a countdown – or Pokémon – in your TikTok ads?
Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye
Hypercasual Heights
Pangle and Newzoo’s hypercasual report explores the eastern and western market divide
Audience variation between US, UK, Japan and South Korea highlighted
Ua Eye
How Playrix mastered appealing to their players' anchoring bias
Rovio’s Claire Rozain casts a meticulous lens over Playrix’s user acquisition strategies, and examines their manipulation of anchoring bias in her new weekly column, UA Eye
Eyes On Netflix
For tech giants, all roads lead to mobile gaming
GameBake's Michael Hudson looks at Netflix's nascent steps into mobile gaming and sees the future reflected in his eyes
Ua Eye
How important is the jelly mechanic in your ad campaigns?
Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye
App-ocalypse Now?
How to survive a user acquisition nightmare
The App-ocalypse is here. Here's a handy guide on how to survive the chaos of audience targeting
Designer Acquisition
Mobile game marketers can use game design to build better UA campaigns
Liftoff's Dennis Mink wants mobile game marketers to take inspiration from a source close to home: game design itself
Speaker Spotlight
User acquisition is the biggest challenge in mobile games, says InMobi's Jobie Tan
Meet the mobile games and Web3 experts at Pocket Gamer Connects Seattle, May 9-10
Ua And Cpa Post-idfa
How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world
Web-based flows can navigate challenges imposed by ATT
Home On The Range
Rebel Racing developer establishes permanent team in Scotland
Hutch’s UA and performance marketing team will be based in a new office in Dundee, Scotland