Ua Scaling
Game Analysis: Exploring Rivergame’s Last War UA scaling strategy
How does a game earn $2 million and 200k downloads a day? Game design consultant Jakub Remiar shares a deep dive into Last War's unique features and UA strategy
Revenue Share
How revenue sharing can support free-to-play
Zebedee’s CSO Ben Cousens discusses how times are changing and how strategies towards monetisation and UA need to change
Going Digital
Mattel’s Mike DeLaet on their big push into games and why the focus is mobile
“We are focused on mobile platforms and will be working very hard to create some of the most entertaining and engaging products on the market.”
Hot Five
Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Week in Views - The return of M&A, killing your darlings and Monopoly WHOA!
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Billion Brilliance
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
Over 70% of the game's 10 million+ players play the game every day
Think Games Istanbul
Is Monopoly GO actually making any money?
Or are UA costs outrunning the games growth and popularity that we see on the surface? Scopely's SVP of marketing Jamie Berger sets the record straight
Deconstructing The Future
Deconstructor of Fun's 2024 predictions: AI transforms the games industry, DMA will make Apple bleed, and UA recovers
Eric Kress and Michail Katkoff share their views on where the games industry is headed in 2024
App Marketer Insights
What game marketers need to know about driving user acquisition through ad campaigns
Liftoff's VP of Global Sales, Joey Fulcher dives into the results of the company's recent survey to lift the lid on why App Marketers are optimistic about the future - despite market challenges
Multi-platform
Why gaming is going cross-platform and how to tackle the user acquisition problem
Adjust’s Gijsbert Pols and Upptic’s Warren Woodward discuss the growing importance of cross-platform gaming
2024 Mobile Games Trends
Cracking the Code: CrazyLabs' Gaming Experts Reveal 2024 Mobile Gaming Trends
The CrazyLabs team dig into the key changes and challenges facing the mobile games market in the year ahead - with expert insight and advice for studios worldwide
Pgc London
PGC Panel: Nurturing a community, social media strategies and "actually calling your players"
A PGC London panel discusses the tools and platforms devs can use outside of games to improve player retention
Podcast
Gamelight’s Günay Aliyeva on the AI algorithm that revolutionises UA | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Mag Millions
MAG Interactive’s Q1 EBITDA up 671,033%
UA challenges lead to 21% net sales decline
Pgc London
Pocket Gamer Connects London: The Growth Track sponsored by Nexus.gg
Essential insight into user acquisition, retention techniques and how to grow your game - unmissable seminars this January 23rd
Track Rundown
Pocket Gamer Connects London: The Audience Accelerator and Marketing Mavens tracks
Discover tips and guides for growing your game using the best UA and marketing techniques this January 23rd
Podcast
Fluent's Matt Conlin talks game-changing user acquisition trends for 2024 | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and and what's inside this week's episode…
Platform Power
Tencent is advertising DreamStar on ByteDance platforms in competition with NetEase
After a fierce rivalry, Tencent and ByteDance are finally warming up to one another
Market Growth
Will mobile gaming apps continue to grow in 2024? Absolutely, and here's why
AppLovin’s Daniel Tchernahovksky explains how studios can find continued growth in 2024 touching on AI advances and new creative strategies
Industry Insights
Publishing perfection: Making the most of today's landscape: Part two
Kwalee’s John Wright discusses some of the common challenges developers are facing and how to combat them by finding the right publisher
Industry Insights
Publishing perfection: Making the most of today's landscape: Part one
Kwalee’s John Wright takes a look at mobile games publishing today, offering insight and advice on how to combat the challenges ahead
Industry Insights
The evolution of user acquisition in 2023 part two
Kwalee’s John Wright shares his valuable insight into ad creatives and the challenges of today's UA offering developers some top tips
Feature
The evolution of user acquisition in 2023 part one
Kwalee’s John Wright shares his valuable insight into the challenges of today's UA and offers some top tips
Mena Market
The MENA Opportunity in a post-ATT mobile games market
Sandsoft's Ratko Bozovic discusses how the MENA market is on the rise despite privacy policies changes shaking mobile’s foundations
Maximise Revenue Improve User Experience
Liftoff's Sven Elstermann on monetising in today's competitive app landscape
In an ever more challenging market, how can mobile marketers and publishers drive revenue and boost in-app ad performance? Liftoff's Sven Elstermann explains...
Guest Post
Why In-App, not MFA, is the advertising solution made for advertisers
Mintegral GM for the Americas Jeff Sue discusses the issue of made for advertising websites
Pgc Helsinki
Hadar Telem discusses measurement approaches in the post ATT privacy era
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Feature
The PR expert's guide to modern mobile games PR
ZiMAD’s Anastasia Zaiceva discusses the role of public relations in the modern mobile market and how it can contribute to the success of your game
Mega Mobile
Mobile is gaming’s strongest platform in a market set generate $187.7 billion this year
Newzoo's 2023 Global Games Market Report expects mobile games to generate $92.6 billion
Brand Attraction
How can the mobile games industry attract more brands?
Bidstack’s Chris Vincelli & Antoine Jullemier analyse what deters brands from entering the $118 billion mobile games ads market and what developers can do to entice them
Women In Games Series
Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
In part two of their series exploring inspirational women working in games, Liftoff invites Radostina Zhekova and Winnie Wen to discuss user acquisition, creativity and more
User Insights
Katya Moskalenko: “Brands need behavioural data to tap into the gaming industry's enormous potential”
Measure Protocol aims to provide brands with valuable user insights to help them make informed decisions
Launches
How Hi-Rez Studios learned from not launching Rogue Company: Elite
With the game's demise - or at least permanent hold - the lessons learned by Hi-Rez were shared with others
Appsflyer Report
War in Ukraine, Covid, and ATT: Analysing the downturn in the market
AppsFlyer delves into the state of mobile’s unprecedented decline in past years
Appsflyer Report
Global app install ad spend projected to hit $94.9 billion in 2025
The total represents a rise of 20% from the current figure
Big Festival
Google's guide to growing your mobile game in 2023
At BIG Festival, Google took to the stage to discuss how games can achieve evergreen status
Feature
Five tips for scaling your mobile game in a post-ATT market
SuperScale CEO Ivan Trančík offers advice on running effective user acquisition campaigns and improving monetisation in a challenging market
Guest Post
Maximising ROI with Playable Ads: Key Strategies for Success
Mobvista’s Greg Castro discusses the state of playable ads
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including Apple's Vision Pro, what Netflix did next and a welcome 'light touch' to UA
Clarity Commitment Collaboration
Navigating hypercasual through the changing landscape of mass-market casual games
From hypercasual to the future. Sunday's head of publishing explains why focusing on players is helping the company navigate the rapid evolution of the free-to-play market
Tune Into Connected Tv
Get connected: How to leverage connected TV for growth - webinar
What new opportunities does Connected TV offer to app marketers? Hear from a panel of experts as they outline the tips tricks and best practice for making it work.
Xsolla Drops
Xsolla increases community engagement with Xsolla Drops
The campaign-based tool helps developers accelerate user acquisition and retain current players
If You Build It No More
Lessons to be learned from the telecoms saturation in the late 2000s to counter mobile gaming’s latest market figures
How can game developers deliver growth in a mature market? Product Madness's Matt Labbat offers insight - from the earliest days of the telecoms market
New Ad Markets
AppLovin brings performance-based buying to CTV to AppDiscovery
App marketers can now tap into massive CTV supply across hundreds of ad-supported TV apps and 300 channels
User Acquisition Masterclass
Take control of your user acquisition campaigns - a masterclass with Bango
As the challenges facing app marketers grow, how do you understand what players want - and find audiences more effectively? Find out from our industry experts
Own Your Ua Webinar
Webinar: Take back ownership of your user acquisition with help from Bango
App marketers - do you feel hostage to changing data regulations and self-serving ad platform targeting approaches?
User Acquisition Augmented
Start with UA Automation: Scale your mobile apps, while saving time & costs
With the costs and complexities of user acquisition campaigns increasing - how can games companies utilise automation to keep costs down - and stay in control?
Please Welcome Gamelight
Spotlight becomes Gamelight
Game marketing platform Spotlight rebrands as Gamelight as growth continues
2023 Predictions
"Apple don't care about games" - Eric Kress takes a bite out of the mobile giant
Is it time to change course away from 'Deep', 'Core' games? Deconstructor of Fun's Kress maps out the road ahead
2023 Predictions
"We're going to see declines of 5-10% in the mobile games market for two more years", claims Eric Kress
It's grim news from the keynote opener of the Google Istanbul Games Summit