How can the mobile games industry attract more brands?

Brand Attraction

How can the mobile games industry attract more brands?

Bidstack’s Chris Vincelli & Antoine Jullemier analyse what deters brands from entering the $118 billion mobile games ads market and what developers can do to entice them

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences

Women In Games Series

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences

In part two of their series exploring inspirational women working in games, Liftoff invites Radostina Zhekova and Winnie Wen to discuss user acquisition, creativity and more

Katya Moskalenko: “Brands need behavioural data to tap into the gaming industry's enormous potential”

Katya Moskalenko: “Brands need behavioural data to tap into the gaming industry's enormous potential”

Measure Protocol aims to provide brands with valuable user insights to help them make informed decisions

How Hi-Rez Studios learned from not launching Rogue Company: Elite

How Hi-Rez Studios learned from not launching Rogue Company: Elite

With the game's demise - or at least permanent hold - the lessons learned by Hi-Rez were shared with others

War in Ukraine, Covid, and ATT: Analysing the downturn in the market

Appsflyer Report

War in Ukraine, Covid, and ATT: Analysing the downturn in the market

AppsFlyer delves into the state of mobile’s unprecedented decline in past years

Global app install ad spend projected to hit $94.9 billion in 2025

Appsflyer Report

Global app install ad spend projected to hit $94.9 billion in 2025

The total represents a rise of 20% from the current figure

Google's guide to growing your mobile game in 2023

Google's guide to growing your mobile game in 2023

At BIG Festival, Google took to the stage to discuss how games can achieve evergreen status

Five tips for scaling your mobile game in a post-ATT market

Five tips for scaling your mobile game in a post-ATT market

SuperScale CEO Ivan Trančík offers advice on running effective user acquisition campaigns and improving monetisation in a challenging market

Maximising ROI with Playable Ads: Key Strategies for Success

Maximising ROI with Playable Ads: Key Strategies for Success

Mobvista’s Greg Castro discusses the state of playable ads

Week in Views - What caught our eyes in the last seven days

Week in Views - What caught our eyes in the last seven days

The Pocketgamer.biz team take their pick of this weeks big news including Apple's Vision Pro, what Netflix did next and a welcome 'light touch' to UA

Navigating hypercasual through the changing landscape of mass-market casual games

Clarity Commitment Collaboration

Navigating hypercasual through the changing landscape of mass-market casual games

From hypercasual to the future. Sunday's head of publishing explains why focusing on players is helping the company navigate the rapid evolution of the free-to-play market

Get connected: How to leverage connected TV for growth - webinar

Tune Into Connected Tv

Get connected: How to leverage connected TV for growth - webinar

What new opportunities does Connected TV offer to app marketers? Hear from a panel of experts as they outline the tips tricks and best practice for making it work.

Xsolla increases community engagement with Xsolla Drops

The campaign-based tool helps developers accelerate user acquisition and retain current players

Lessons to be learned from the telecoms saturation in the late 2000s to counter mobile gaming’s latest market figures

If You Build It No More

Lessons to be learned from the telecoms saturation in the late 2000s to counter mobile gaming’s latest market figures

How can game developers deliver growth in a mature market? Product Madness's Matt Labbat offers insight - from the earliest days of the telecoms market

AppLovin brings performance-based buying to CTV to AppDiscovery

AppLovin brings performance-based buying to CTV to AppDiscovery

App marketers can now tap into massive CTV supply across hundreds of ad-supported TV apps and 300 channels

Take control of your user acquisition campaigns - a masterclass with Bango

User Acquisition Masterclass

Take control of your user acquisition campaigns - a masterclass with Bango

As the challenges facing app marketers grow, how do you understand what players want - and find audiences more effectively? Find out from our industry experts

Webinar: Take back ownership of your user acquisition with help from Bango

Own Your Ua Webinar

Webinar: Take back ownership of your user acquisition with help from Bango

App marketers - do you feel hostage to changing data regulations and self-serving ad platform targeting approaches?

Start with UA Automation: Scale your mobile apps, while saving time & costs

User Acquisition Augmented

Start with UA Automation: Scale your mobile apps, while saving time & costs

With the costs and complexities of user acquisition campaigns increasing - how can games companies utilise automation to keep costs down - and stay in control?

Please Welcome Gamelight

Spotlight becomes Gamelight

Game marketing platform Spotlight rebrands as Gamelight as growth continues

2023 Predictions

"Apple don't care about games" - Eric Kress takes a bite out of the mobile giant

Is it time to change course away from 'Deep', 'Core' games? Deconstructor of Fun's Kress maps out the road ahead

2023 Predictions

"We're going to see declines of 5-10% in the mobile games market for two more years", claims Eric Kress

It's grim news from the keynote opener of the Google Istanbul Games Summit

Unravelling the alchemy of user acquisition | Podcast

February 20, 2023

Unravelling the alchemy of user acquisition | Podcast

Trailmix’s Philippa Layburn reveals the routes to winning user acquisition strategies and creatives

Casual games drew almost 28% of all game advertisers last year

February 2, 2023

Socialpeta Report

Casual games drew almost 28% of all game advertisers last year

A new report by SocialPeta delves into the state of mobile marketing in 2022

Cost Per Install for hypercasual games hit an all-time high

January 31, 2023

Hypercasual Report

Cost Per Install for hypercasual games hit an all-time high

IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter

Ready to scale your game? Learn from top experts at Pocket Gamer Connects London

January 17, 2023

Ready to scale your game? Learn from top experts at Pocket Gamer Connects London

It’s time to take your game to the next level - get the top strategies to accelerate your growth

Matej Lancaric shares his tough love UA strategies, ATT response and more

January 5, 2023

Matej Lancaric shares his tough love UA strategies, ATT response and more

Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift

Will UA creatives kill in-game monetisation and revenue?

December 23, 2022

Will UA creatives kill in-game monetisation and revenue?

It’s all too easy to push too hard with your ads strategy, but getting the best results is all about striking the right balance

New tech aims to boost user acquisition in a post-IDFA world

December 5, 2022

User Acquisition

New tech aims to boost user acquisition in a post-IDFA world

With Google set to follow suit with Apple’s ‘walled garden’ approach to data privacy, companies are finding new ways of understanding their audience and marketing to them

Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022.

November 28, 2022

Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022.

AppsFlyer examines how to improve retention in a new report

Why day seven may be too late to retarget mobile gamers

November 14, 2022

Seventh Day Advocate

Why day seven may be too late to retarget mobile gamers

User acquisition and retention are skills that every game creator needs to know. Remerge's Director of Account Management provides insight into the crucial first few days

Marvel Snap’s UA is good, but could be so much better says industry analysis

November 3, 2022

User Acquisition

Marvel Snap’s UA is good, but could be so much better says industry analysis

Analysis of Marvel Snap, the new CCG app from developer Second Dinner, has praised its UA but said there’s much more to do.

New Google report suggests a delicate balance when it comes to in-game advertising

November 3, 2022

New Google report suggests a delicate balance when it comes to in-game advertising

33 percent of gamers react positively to in-game advertising, but 43 percent quit a game with too many ads

LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world

November 1, 2022

LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world

Working with a specialised DSP is more important than ever for companies looking to scale

AdLiven co-founder, Kai Yu, on AdLiven Insights – a new tool for a post IDFA world

October 27, 2022

AdLiven co-founder, Kai Yu, on AdLiven Insights – a new tool for a post IDFA world

How should developers approach user acquisition in an ever-changing landscape?

Appsumer on ad channel diversification

October 11, 2022

User Acquisition

Appsumer on ad channel diversification

A new blog post by Appsumer breaks down how diversifying ad channels can help a business scale

Tencent changing strategy to acquire more majority deals

October 3, 2022

Future Acquisitions

Tencent changing strategy to acquire more majority deals

The tech company is hoping to secure future growth by expanding its gaming assets

FunPlus hires Jacob Krüger as the new user acquisition director

September 30, 2022

FunPlus hires Jacob Krüger as the new user acquisition director

Krüger will be joining the Barcelona office to help lead the companies user acquisition strategy

Matej Lancaric offers tips to improve ad campaigns and find more users

September 29, 2022

User Acquisition Advice

Matej Lancaric offers tips to improve ad campaigns and find more users

His blog suggests the ideal length of a creative is 20 to 25 seconds

Winnie Wen

September 16, 2022

Industry Thoughts

Winnie Wen "If you think about how long the industry has been around, I feel like we’re just scratching the surface."

Winnie Wen from Jam City speaks on the games industry and reaching audiences

Digital Turbine releases App Install Marketing Survey results

September 14, 2022

User Acquisition Survey

Digital Turbine releases App Install Marketing Survey results

Video ads prove to be the dominant user acquisition channel

Melanie Zimmermann

September 12, 2022

Industry Thoughts

Melanie Zimmermann "We invest in research and analytics. We want to know our players"

Melanie Zimmermann and Vinícius Gerez speak on the growing mobile gaming industry touching on UA and the gaming community

Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki

August 30, 2022

Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki

Discover practical advice to navigate legislation and app stores to optimise your user acquisition

Humiliation in advertising — why it won't be working long term

August 24, 2022

Humiliation in advertising — why it won't be working long term

Claire Rozain on the effects of harmful advertising on user acquisition

PocketGamer.biz Podcast - the realities of developing hypercasual games for indie studios

Listen! Learn! Love!

PocketGamer.biz Podcast - the realities of developing hypercasual games for indie studios

Join the PocketGamer.biz team as we speak to the awesome Riley Andersen, CEO of Umami Games about the studio's experience in the hypercasual games sector

Mobile developers can sell to consumers outside of app stores, with the latest updates from Xsolla

Power To The Developers

Mobile developers can sell to consumers outside of app stores, with the latest updates from Xsolla

Multi-Platform Publishing also makes it easier to port to web and PC platforms for more monetisation options

Pangle launches in 12 new territories worldwide

Tiktok Don't Stop

Pangle launches in 12 new territories worldwide

Pangle, the ad network of TikTok for Business, is now available in Australia, New Zealand, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain and Lebanon

Consumer Acquisition: Unity games have seen 32% IAP revenue growth in 2022

Consumer Acquisition: Unity games have seen 32% IAP revenue growth in 2022

Rewarded video ads engagement also escalated, with 62% of players engaging daily

Apple’s privacy overhaul “leading to massive adverse effects to SMBs”, says Alex Gurevich

The Cost Of Privacy

Apple’s privacy overhaul “leading to massive adverse effects to SMBs”, says Alex Gurevich

“As much to blame for a recession as inflation”

Appodeal partners with Adjust to enrich its growth platform with attribution insights

Powerhouse Partnership

Appodeal partners with Adjust to enrich its growth platform with attribution insights

New partnership enables every Appodeal user to access UA and attribution data from a single dashboard

How accessible, responsible, and inclusive ads are already breaking open your CPI

How accessible, responsible, and inclusive ads are already breaking open your CPI

Rovio’s Claire Rozain looks at the myriad benefits of accessible, progressive mobile games ads in her weekly column, UA Eye