Pgc Helsinki
Hadar Telem discusses measurement approaches in the post ATT privacy era
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Feature
The PR expert's guide to modern mobile games PR
ZiMAD’s Anastasia Zaiceva discusses the role of public relations in the modern mobile market and how it can contribute to the success of your game
Mega Mobile
Mobile is gaming’s strongest platform in a market set generate $187.7 billion this year
Newzoo's 2023 Global Games Market Report expects mobile games to generate $92.6 billion
Brand Attraction
How can the mobile games industry attract more brands?
Bidstack’s Chris Vincelli & Antoine Jullemier analyse what deters brands from entering the $118 billion mobile games ads market and what developers can do to entice them
Women In Games Series
Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
In part two of their series exploring inspirational women working in games, Liftoff invites Radostina Zhekova and Winnie Wen to discuss user acquisition, creativity and more
User Insights
Katya Moskalenko: “Brands need behavioural data to tap into the gaming industry's enormous potential”
Measure Protocol aims to provide brands with valuable user insights to help them make informed decisions
Launches
How Hi-Rez Studios learned from not launching Rogue Company: Elite
With the game's demise - or at least permanent hold - the lessons learned by Hi-Rez were shared with others
Appsflyer Report
War in Ukraine, Covid, and ATT: Analysing the downturn in the market
AppsFlyer delves into the state of mobile’s unprecedented decline in past years
Appsflyer Report
Global app install ad spend projected to hit $94.9 billion in 2025
The total represents a rise of 20% from the current figure
Big Festival
Google's guide to growing your mobile game in 2023
At BIG Festival, Google took to the stage to discuss how games can achieve evergreen status
Feature
Five tips for scaling your mobile game in a post-ATT market
SuperScale CEO Ivan Trančík offers advice on running effective user acquisition campaigns and improving monetisation in a challenging market
Guest Post
Maximising ROI with Playable Ads: Key Strategies for Success
Mobvista’s Greg Castro discusses the state of playable ads
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including Apple's Vision Pro, what Netflix did next and a welcome 'light touch' to UA
Clarity Commitment Collaboration
Navigating hypercasual through the changing landscape of mass-market casual games
From hypercasual to the future. Sunday's head of publishing explains why focusing on players is helping the company navigate the rapid evolution of the free-to-play market
Tune Into Connected Tv
Get connected: How to leverage connected TV for growth - webinar
What new opportunities does Connected TV offer to app marketers? Hear from a panel of experts as they outline the tips tricks and best practice for making it work.
Xsolla Drops
Xsolla increases community engagement with Xsolla Drops
The campaign-based tool helps developers accelerate user acquisition and retain current players
If You Build It No More
Lessons to be learned from the telecoms saturation in the late 2000s to counter mobile gaming’s latest market figures
How can game developers deliver growth in a mature market? Product Madness's Matt Labbat offers insight - from the earliest days of the telecoms market
New Ad Markets
AppLovin brings performance-based buying to CTV to AppDiscovery
App marketers can now tap into massive CTV supply across hundreds of ad-supported TV apps and 300 channels
User Acquisition Masterclass
Take control of your user acquisition campaigns - a masterclass with Bango
As the challenges facing app marketers grow, how do you understand what players want - and find audiences more effectively? Find out from our industry experts
Own Your Ua Webinar
Webinar: Take back ownership of your user acquisition with help from Bango
App marketers - do you feel hostage to changing data regulations and self-serving ad platform targeting approaches?
User Acquisition Augmented
Start with UA Automation: Scale your mobile apps, while saving time & costs
With the costs and complexities of user acquisition campaigns increasing - how can games companies utilise automation to keep costs down - and stay in control?
Please Welcome Gamelight
Spotlight becomes Gamelight
Game marketing platform Spotlight rebrands as Gamelight as growth continues
2023 Predictions
"Apple don't care about games" - Eric Kress takes a bite out of the mobile giant
Is it time to change course away from 'Deep', 'Core' games? Deconstructor of Fun's Kress maps out the road ahead
2023 Predictions
"We're going to see declines of 5-10% in the mobile games market for two more years", claims Eric Kress
It's grim news from the keynote opener of the Google Istanbul Games Summit
Podcast
Unravelling the alchemy of user acquisition | Podcast
Trailmix’s Philippa Layburn reveals the routes to winning user acquisition strategies and creatives
Socialpeta Report
Casual games drew almost 28% of all game advertisers last year
A new report by SocialPeta delves into the state of mobile marketing in 2022
Hypercasual Report
Cost Per Install for hypercasual games hit an all-time high
IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter
Grow Your Game
Ready to scale your game? Learn from top experts at Pocket Gamer Connects London
It’s time to take your game to the next level - get the top strategies to accelerate your growth
About Ua
Matej Lancaric shares his tough love UA strategies, ATT response and more
Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift
Guest Post
Will UA creatives kill in-game monetisation and revenue?
It’s all too easy to push too hard with your ads strategy, but getting the best results is all about striking the right balance
User Acquisition
New tech aims to boost user acquisition in a post-IDFA world
With Google set to follow suit with Apple’s ‘walled garden’ approach to data privacy, companies are finding new ways of understanding their audience and marketing to them
User Retention
Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022.
AppsFlyer examines how to improve retention in a new report
Seventh Day Advocate
Why day seven may be too late to retarget mobile gamers
User acquisition and retention are skills that every game creator needs to know. Remerge's Director of Account Management provides insight into the crucial first few days
User Acquisition
Marvel Snap’s UA is good, but could be so much better says industry analysis
Analysis of Marvel Snap, the new CCG app from developer Second Dinner, has praised its UA but said there’s much more to do.
Google Report
New Google report suggests a delicate balance when it comes to in-game advertising
33 percent of gamers react positively to in-game advertising, but 43 percent quit a game with too many ads
Guest Post
LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world
Working with a specialised DSP is more important than ever for companies looking to scale
Guest Post
AdLiven co-founder, Kai Yu, on AdLiven Insights – a new tool for a post IDFA world
How should developers approach user acquisition in an ever-changing landscape?
User Acquisition
Appsumer on ad channel diversification
A new blog post by Appsumer breaks down how diversifying ad channels can help a business scale
Future Acquisitions
Tencent changing strategy to acquire more majority deals
The tech company is hoping to secure future growth by expanding its gaming assets
New Hire
FunPlus hires Jacob Krüger as the new user acquisition director
Krüger will be joining the Barcelona office to help lead the companies user acquisition strategy
User Acquisition Advice
Matej Lancaric offers tips to improve ad campaigns and find more users
His blog suggests the ideal length of a creative is 20 to 25 seconds
Industry Thoughts
Winnie Wen "If you think about how long the industry has been around, I feel like we’re just scratching the surface."
Winnie Wen from Jam City speaks on the games industry and reaching audiences
User Acquisition Survey
Digital Turbine releases App Install Marketing Survey results
Video ads prove to be the dominant user acquisition channel
Industry Thoughts
Melanie Zimmermann "We invest in research and analytics. We want to know our players"
Melanie Zimmermann and Vinícius Gerez speak on the growing mobile gaming industry touching on UA and the gaming community
Ua Update
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
Guest Post
Humiliation in advertising — why it won't be working long term
Claire Rozain on the effects of harmful advertising on user acquisition
Listen! Learn! Love!
PocketGamer.biz Podcast - the realities of developing hypercasual games for indie studios
Join the PocketGamer.biz team as we speak to the awesome Riley Andersen, CEO of Umami Games about the studio's experience in the hypercasual games sector
Power To The Developers
Mobile developers can sell to consumers outside of app stores, with the latest updates from Xsolla
Multi-Platform Publishing also makes it easier to port to web and PC platforms for more monetisation options
Tiktok Don't Stop
Pangle launches in 12 new territories worldwide
Pangle, the ad network of TikTok for Business, is now available in Australia, New Zealand, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain and Lebanon
Unity Users
Consumer Acquisition: Unity games have seen 32% IAP revenue growth in 2022
Rewarded video ads engagement also escalated, with 62% of players engaging daily