No Tanks Required
Offering $30,000 for soft launch UA, Wargaming's WG Labs is looking for midcore mobile games to sign up
Natallia Pershyts explains the deal
Watch This
Growing strongly, video ads now account for 35% of game UA spend on Facebook
Leading the pack
Apply Now
Barcelona-based mobile ad exchange startup Tappx is hiring a business development manager
Experienced analyst needed
Millionaire Panel
Video: What does it cost to make a million on the App Store?
Less than a million, you would hope
Meg-ua Predictions
Eric Seufert predicts the UA mega trends of 2016
What will be big?
Make Friends
User Acquisition Crisis: YouTube Influencers to the rescue?
Polina Haryacha on another way to get users
Headline Grabbing
5 key mobile game trends from GDC 2016
Key trends from San Francisco
Video Action
Google now enables devs to integrate video recording and live streaming into their mobile games
YouTube Gaming goes in-game
Gdc Launch Pad
Simplaex launches the first peer-to-peer marketing platform for game developers to buy, engage and sell players
A new marketing technology platform arises
Roll Up Roll Up
RNTS spends up to $72 million, adding Inneractive to Heyzap and Fyber to hit $220 million in sales by 2017
Spending spree
Hello And Guten Tag
AppsFlyer establishes two new offices in London and Berlin, now hiring
Two new European offices for the Israel-based marketing firm
What's Next?
The 5 trends that will dictate mobile gaming's evolution in 2016
David Diaz consults his crystal ball
Getting Creative
Mixi hooks up with Facebook for US marketing push for a localised Monster Strike
8 videos for 8 player segments
No Time To Chill
Chillingo on everything you need to know about running a successful live service
How to get users, keep them playing, and keep them happy
Siren Song
GameForge's ex-CEO Carsten van Husen on the logical approach to a saturated market
Cover your ears or be lead to your death
Ads With Passion
How Roostr hopes to combine scale and authenticity as it brings influencers into the UA playbook
CEO Marco Mereu on the win-win scenario
Extended Play
Chartboost acquires influencer network Roostr to tap into fast-growing social UA opportunity
Watch this now
Like It
Taptica to lead the marketing charge as Locojoy's Chrono Heroes goes global
Facebook's the platform
Outgunning The Rest
No competition: Machine Zone owned the US UA battlefield in Q4 2015
Sensor Tower reveals the damage
Rules Of The Game
Everything you ever wanted to know about paid UA in 2,000 words
Torulf Jernström on when to splash your cash
Power Of Web
Why you should be thinking 'mobile last', not 'mobile first'
Derrick Morton sees things in reverse
Helping Hand
Making the most of free UA opportunities
Torulf Jernström has a popular friend
Data Revolution
Video: Fiksu's Glenn Kiladis on the mobile data revolution
It's a brave new world
Zany Ua
Video: Spacetime Studios on alternative approaches to user acquisition
Fire your game into space. No, really.
New Wave Ua
User acquisition experts talk about the "new wave" of UA
A brave new world of user acquisition?
Get Hyped
Adways' Ken Asakura on the benefits of pre-registration
Getting the word out early
Millions And Millions
User acquisition experts talk about how much it costs to make a million on the App Store
The real cost of user acquisition
Non-gaming Ua Catchs Up
#PGCLondon 2016 speaker Rovio's Eric Seufert foresees a top 5 grossing apps chart devoid of games
What to expect at PG Connects London
Tv Ad Spending
Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015
Nearly $100m spent by Machine Zone
Ua Roll Up
UA consolidation gathers pace as Fyber buys Heyzap for up to $45 million
Total reach tops 500 million MAUs
Scale Matters
Pollen VC’s Martin Macmillan on the challenges for mobile ad networks in 2016
Future trends from the remembrance of things past
Always Learning
2015 in Review: Covet Fashion's GM Blair Ethington on focusing on real brands and real people, not UA
Future trends from the remembrance of things past
Beginning Of The End
2015 in Review: Kobojo's Mario Rizzo on replacing UA with community focus
Future trends from the remembrance of things past
Shake Out
2015 in Review: N3TWORK's Neil Young on why 2016 will see a UA shake out
Future trends from the remembrance of things past
New Year, New Job
PlayRaven hiring for 4 positions at its Helsinki HQ
UA and Backend specialists wanted
Ua Ain't The Only Way
Why game companies need to break out of the User Acquisition straitjacket
Marko Jevtic on thinking deeper
Karlsruhe Calling
Flaregames seeks new Head of User Acquisition
Experienced campaign managers wanted
New Star
Instagram is offering Facebook-class UA campaigns but with cheaper CPI
Nanigans crunches the numbers
Network Effect
Palringo claims it can drive installs through its network at $0.44 CPI
Cheap trick
Mass Viewing
Video: Seriously on how YouTubers are the future of UA
We're better connected
Helsinki Calling
Spymaster studio PlayRaven seeking UA experts for its Helsinki office
UA Manager and UA Specialist roles up for grabs
Ux To Ua
Video: UX not UA is the goal for app store success
People like playing good games
Ua Q&a
Video: Industry experts discuss the high quality high spend dilemma of UA
It's just so expensive
Stamping Down On Ua
Branch's Content Analytics promises to reduce your UA costs
Optimise the power of your in-app UA content
Best Launch Ever?
How Machine Zone's Mobile Strike launched bigger, better and more globally than Game of War
Factory for success
Trendy
Video: The top trends in user acquisition
Increased budgets and a focus on video
Retargeting Problems
Video: GSN Games on the pitfalls to avoid when retargeting users
Save money and get better results
Influencers
Why MaxPlay signed up Lindsey Stirling as the face of endless runner Pop Dash
Slush gaming panel
Cart And Horse
What's the correct order of Acquisition, Retention and Monetization for F2P games?
Monetizer Mavens shuffle the pack
Chat Up
Video: Tango's Jim Ying on the importance of chat apps in mobile gaming
Not just a way to send emojis