X Marks The Spot
Appnext on the "treasure map" towards successful paid user acquisition
Kobi Edelstein helps you through the dangerous waters
Get Found
How to use Apple's App Store Search Ads
Search Ads are now available, but where should you start?
Learn From Experience
Jobs in Games: Gram Games' Kerem Alemdar on how to get a job as a user acquisition manager
The man behind Six! and 1010!'s UA campaigns shares career insights
Monetiser
14 videos that teach you how to monetise, retain and acquire users for your mobile games
The key sessions from Pocket Gamer Connects Helsinki 2016
Commercial Break
How not to advertise games on TV
Quaid Media CEO Volker Dressel analyses TV commercials to break down the good and the bad
Ua Top Tips
The indie game developers guide to user acquisition
5 top tips for indie UA
Ua In Asia
How to adapt your UA campaign for China, Japan and South Korea
They key cultural differences between the top Asian countries for mobile games
Player Personalities
The four MMO player types you can target for your UA campaign
Achievers, explorers, socialisers and killers
Mobile Mavens
Mobile developers react to iOS 10's Limit Ad Tracking changes
Can the UA market cope?
Pgc Helsinki Speaker Spotlight
1010! and Six! developer Gram Games on its game-specific UA approaches
UA Manager Kerem Alemdar explains all
Pgc Helsinki Speaker Spotlight
UA expert Eric Seufert on his new challenge at marketing agency Heracles
Weighing up in-house UA vs. life at Heracles
Fuzzy Logic
Apsalar leads the charge to workaround iOS 10's Limit Ad Tracking changes
Arise effective probabilistic methods
Disruption Inbound
Will iOS 10's Limit Ad Tracking destroy the mobile game UA market?
Is Apple playing a long game?
Maximising Ua
Paid user acquisition: The good, the bad and the ugly
Finding an effective UA strategy for your game
Facebook Friends
How Facebook is tightly integrated into InnoGames’ UA campaigns
Uncovering users and adapting with new data
Peer-to-peer
Rethinking game marketing one player at a time
Finding light in the dark days for digital game marketing
Simple Ua
Mobile marketing platform Simplaex reaches more than 50 million players in four months
100 million expected by the end of September
Trusted Source
Rovio and WG Cells are making the most of GetSocial's high converting Smart Invites
High quality channel
Space Ape Spend
How Space Ape wasted millions marketing its dark fantasy game Rival Kingdoms through the wrong UA channels
Mistakes made and lessons learned
Second Channel
Over half of Facebook advertisers now also spending on Instagram
Nanigans crunches the numbers
Next Step
Ex-Fyber VP David Diaz joins Supercell as Media Buyer
Mobile ad expert jumps ship after more than 4 years at Fyber
Why search ads on the App Store just reinforce its status as a winner-takes-all marketplace
Hannah Hastings on App Store discovery
Force Multipler
PreLaunch.Me signs up 100 YouTubers to promote unreleased F2P mobile games
On screen now
Talent Scout
Hire or train: Can anyone really be a UA manager?
Do you know your ROI from your LTV?
Late Surge
How Tilting Point increased Photo Finish Horse Racing's DAUs 1,920%
Post-launch recovery
Consolidation
Mobile game advertising market hits maturity as Fiksu sells out for historic data
Facebook ate their lunch
Going Global
Why Playlab is investing Juice Cubes' western profits in UA campaigns in Thailand, Malaysia and Indonesia
How to break into southeast Asia
Ua Xp
UA MegaTrends guy Eric Seufert on setting up Heracles, a boutique agency providing CMO smarts
Partnering for success
Frontman
Bastian Schweinsteiger does a Megan Fox as the German face of Clash of Kings
Elex splashes some celebrity cash
No Tanks Required
Offering $30,000 for soft launch UA, Wargaming's WG Labs is looking for midcore mobile games to sign up
Natallia Pershyts explains the deal
Watch This
Growing strongly, video ads now account for 35% of game UA spend on Facebook
Leading the pack
Apply Now
Barcelona-based mobile ad exchange startup Tappx is hiring a business development manager
Experienced analyst needed
Millionaire Panel
Video: What does it cost to make a million on the App Store?
Less than a million, you would hope
Meg-ua Predictions
Eric Seufert predicts the UA mega trends of 2016
What will be big?
Make Friends
User Acquisition Crisis: YouTube Influencers to the rescue?
Polina Haryacha on another way to get users
Headline Grabbing
5 key mobile game trends from GDC 2016
Key trends from San Francisco
Video Action
Google now enables devs to integrate video recording and live streaming into their mobile games
YouTube Gaming goes in-game
Gdc Launch Pad
Simplaex launches the first peer-to-peer marketing platform for game developers to buy, engage and sell players
A new marketing technology platform arises
Roll Up Roll Up
RNTS spends up to $72 million, adding Inneractive to Heyzap and Fyber to hit $220 million in sales by 2017
Spending spree
Hello And Guten Tag
AppsFlyer establishes two new offices in London and Berlin, now hiring
Two new European offices for the Israel-based marketing firm
What's Next?
The 5 trends that will dictate mobile gaming's evolution in 2016
David Diaz consults his crystal ball
Getting Creative
Mixi hooks up with Facebook for US marketing push for a localised Monster Strike
8 videos for 8 player segments
No Time To Chill
Chillingo on everything you need to know about running a successful live service
How to get users, keep them playing, and keep them happy
Siren Song
GameForge's ex-CEO Carsten van Husen on the logical approach to a saturated market
Cover your ears or be lead to your death
Ads With Passion
How Roostr hopes to combine scale and authenticity as it brings influencers into the UA playbook
CEO Marco Mereu on the win-win scenario
Extended Play
Chartboost acquires influencer network Roostr to tap into fast-growing social UA opportunity
Watch this now
Like It
Taptica to lead the marketing charge as Locojoy's Chrono Heroes goes global
Facebook's the platform
Outgunning The Rest
No competition: Machine Zone owned the US UA battlefield in Q4 2015
Sensor Tower reveals the damage
Rules Of The Game
Everything you ever wanted to know about paid UA in 2,000 words
Torulf Jernström on when to splash your cash
Power Of Web
Why you should be thinking 'mobile last', not 'mobile first'
Derrick Morton sees things in reverse