Hive Mind
Bee7 expands its UA and monetisation platform to iOS
Also adds Cocos2d-x support
Under The Ua Radar
250 million installs without paid UA makes Nekki a Russian success story
Moscow-based firm also announces Vector 2
Grow Your Own
How to save money by growing a userbase organically
Who needs to advertise?
Notice Me
Simple marketing tricks for indie devs
Getting noticed and getting downloaded
Exchange And Win
Tap for Tap is back with ads in moments that matter
Five Fans provides feedback
Pay For It
AppLift India on making the most of your paid advertising
More bang for your buck
Seriously Seeking
Seriously is hiring a UA Manager for its LA office
Best Fiends dev hiring UA expert with at least 2 years' experience
Primed For Action
Why pre-registration campaigns are key to Japanese UA
Get them pre-launch
Soft Bulletin
Can Instagram be a strong UA channel? Apsalar thinks so
Selfies and six packs
Lonely Hearts
Fallout Shelter launches #DateADweller UA Tinder campaign
Bethesda tries a more usual brand of UA
Watch This Space
Facebook adds autoplay native videos ads into its UA channel, advertising Game of War in the process
UA goldmine
The Few Among The Many
Cost of buying a loyal user rises 30% to $3.21
Download volume also rises
Helping Hands
Does your game need a publisher or not?
Publishers make the case at PGC San Francisco 2015
Secret Recipe
Twitch and Reddit can be a UA goldmine, says Miniclip following 10M downloads of Agar.io
Saad Choudri shares the success behind Agar.io
Optimise Your Funnel
Player Research's Graham McAllister on why you need to hone UX before spending on UA
What to expect at PGC San Francisco 2015
Loyalty Not Ua
Three reasons why focusing too much on user acquisition is a costly mistake
Appsaholic's Zach Redler says look wider
#pgcsanfran Ua Survival
Spacetime's Ari Sapriel on helping indies deal with the complex user acquisition ecosystem
Doing more with less
Ua Flashback
Flashback Friday: User acquisition is a waste of money, and will eventually kill the mobile games industry
Money for nothing
Bye Bye Bursts
Apple killed user acquisition... again?
Another day. Another App Store tweak
Smart Move
GameGenetics to massively enlarge R&D base thanks to major investment
Targeting control and transparency
Ways To Spend
Video and Facebook still the most effective UA channels
AdColony marks the status quo
Filling Your Funnel
Inside the Game: How we went from riding organics to learning the nitty-gritty of UA and spending $100,000s a month
Max Doty on building successful F2P businesses
Gift Impulse
Could Trophit's gift-voucher approach to UA increase your LTV 3-fold?
A better approach to acquire
Power Of Tv
How Korean user acquisition is moving beyond Kakao
Kyunga Park on a changing scene
Next Gen Ua
Pocket Media is moving beyond CPI
Using its brain for better campaigns
Signal To Noise
Is Facebook becoming a more expensive and less effective place to advertise mobile games?
CTRs down, CPCs up
Ceo Acquired
GameGenetics appoints Jeffry van Ede as CEO
Alexander Piutti remains in advisory capacity
Going Global
How YeahMobi is helping Chinese indie developers to monetize and expand internationally
Mixing revenue generation with cost effective UA
Small Screen Heroes
6 reasons why TV will drive the next phase in user acquisition for mobile games
Volker Dressel on the new opportunity
3 Minutes Of Insight
Tell Pocket Gamer and TUNE your user acquisition priorities and problems
It's survey time
China Focus
YeahMobi launches App Developer Boost Program
Runs until 30 June
Quality Drive
Saturation of supply is behind mobile's drive to triple-A, says Behaviour VP
The industry needs to get serious
Brand This
Brands are key to cost effective UA, says Warner Bros' Greg Ballard
My branding brings all the gamers to the yard
Placement
House of Cards appearance boosts Monument Valley back up the paid charts
Dedicated Netflix users crucial to recent success
Paying For Players
Japan has highest CPI costs
Geenapp counts country variation
New Birds
Eric Seufert joins Rovio as VP of User Acquisition and Engagement
Someone new is pulling on the Rovio hoodie
Research Cash
Metaps raises $36 million to research smarter AI for better UA
Goal to become the world's brain
Small And Mighty
3 UA megatrends small devs should ride to outperform the big boys in 2015
Eric Seufert calls the changes
The Road Ahead
What advice would you give a F2P developer without $500,000 for UA?
Our Mavens debate broken app stores, crippling UA costs and a misguided bar for success
Cash Guzzler
Is TV advertising just for the big guys?
Josh Rinsky of Quaid Media talks about a 2015 megatrend
On The Up
Cost of a loyal iOS user rose to $2.10 in December
Peaks and troughs
On The Box
Quaid Media Burst TV promises a mobile gaming UA goldrush
Driving user acquisition, one ad break at a time
Chart Of The Year
Are CPI costs really rising?
Yes, but it depends on the UA channel
Crystal Ball
Facebook will consolidate UA dominance in 2015 with 1 billion monthly mobile users
eMarketer forecasts $11 billion of ads
Small Screen, Big Vision
How Seriously worked with PewDiePie to fire Best Fiends up the charts
YouTubers as a coherent UA strategy
Hot 10
2014 in Review: The top 10 most read stories on PocketGamer.biz
This year's top 10 stories
Extreme Ua
Following Machine Zone, uCool to drop tens of millions of dollars on Heroes Charge TV campaign
Running in US and globally until January
Interview
We offer our Chinese clients global UA scale and expertise, says Adjust's head of China sales
Chris Rupp is outward-looking
Solving UA: Pocket Gems hopes its Night at the Museum game will ride third movie's coattails to success
Hidden Object game out now
Updated: Following 500,000 iOS installs, Wargaming prepares to unleash Android campaign for World of Tanks Blitz
Advertising platform dmg provides the channels