Helping Hand
Making the most of free UA opportunities
Torulf Jernström has a popular friend
Data Revolution
Video: Fiksu's Glenn Kiladis on the mobile data revolution
It's a brave new world
Zany Ua
Video: Spacetime Studios on alternative approaches to user acquisition
Fire your game into space. No, really.
New Wave Ua
User acquisition experts talk about the "new wave" of UA
A brave new world of user acquisition?
Get Hyped
Adways' Ken Asakura on the benefits of pre-registration
Getting the word out early
Millions And Millions
User acquisition experts talk about how much it costs to make a million on the App Store
The real cost of user acquisition
Non-gaming Ua Catchs Up
#PGCLondon 2016 speaker Rovio's Eric Seufert foresees a top 5 grossing apps chart devoid of games
What to expect at PG Connects London
Tv Ad Spending
Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015
Nearly $100m spent by Machine Zone
Ua Roll Up
UA consolidation gathers pace as Fyber buys Heyzap for up to $45 million
Total reach tops 500 million MAUs
Scale Matters
Pollen VC’s Martin Macmillan on the challenges for mobile ad networks in 2016
Future trends from the remembrance of things past
Always Learning
2015 in Review: Covet Fashion's GM Blair Ethington on focusing on real brands and real people, not UA
Future trends from the remembrance of things past
Beginning Of The End
2015 in Review: Kobojo's Mario Rizzo on replacing UA with community focus
Future trends from the remembrance of things past
Shake Out
2015 in Review: N3TWORK's Neil Young on why 2016 will see a UA shake out
Future trends from the remembrance of things past
New Year, New Job
PlayRaven hiring for 4 positions at its Helsinki HQ
UA and Backend specialists wanted
Ua Ain't The Only Way
Why game companies need to break out of the User Acquisition straitjacket
Marko Jevtic on thinking deeper
Karlsruhe Calling
Flaregames seeks new Head of User Acquisition
Experienced campaign managers wanted
New Star
Instagram is offering Facebook-class UA campaigns but with cheaper CPI
Nanigans crunches the numbers
Network Effect
Palringo claims it can drive installs through its network at $0.44 CPI
Cheap trick
Mass Viewing
Video: Seriously on how YouTubers are the future of UA
We're better connected
Helsinki Calling
Spymaster studio PlayRaven seeking UA experts for its Helsinki office
UA Manager and UA Specialist roles up for grabs
Ux To Ua
Video: UX not UA is the goal for app store success
People like playing good games
Ua Q&a
Video: Industry experts discuss the high quality high spend dilemma of UA
It's just so expensive
Stamping Down On Ua
Branch's Content Analytics promises to reduce your UA costs
Optimise the power of your in-app UA content
Best Launch Ever?
How Machine Zone's Mobile Strike launched bigger, better and more globally than Game of War
Factory for success
Trendy
Video: The top trends in user acquisition
Increased budgets and a focus on video
Retargeting Problems
Video: GSN Games on the pitfalls to avoid when retargeting users
Save money and get better results
Influencers
Why MaxPlay signed up Lindsey Stirling as the face of endless runner Pop Dash
Slush gaming panel
Cart And Horse
What's the correct order of Acquisition, Retention and Monetization for F2P games?
Monetizer Mavens shuffle the pack
Chat Up
Video: Tango's Jim Ying on the importance of chat apps in mobile gaming
Not just a way to send emojis
Hive Mind
Bee7 expands its UA and monetisation platform to iOS
Also adds Cocos2d-x support
Under The Ua Radar
250 million installs without paid UA makes Nekki a Russian success story
Moscow-based firm also announces Vector 2
Grow Your Own
How to save money by growing a userbase organically
Who needs to advertise?
Notice Me
Simple marketing tricks for indie devs
Getting noticed and getting downloaded
Exchange And Win
Tap for Tap is back with ads in moments that matter
Five Fans provides feedback
Pay For It
AppLift India on making the most of your paid advertising
More bang for your buck
Seriously Seeking
Seriously is hiring a UA Manager for its LA office
Best Fiends dev hiring UA expert with at least 2 years' experience
Primed For Action
Why pre-registration campaigns are key to Japanese UA
Get them pre-launch
Soft Bulletin
Can Instagram be a strong UA channel? Apsalar thinks so
Selfies and six packs
Lonely Hearts
Fallout Shelter launches #DateADweller UA Tinder campaign
Bethesda tries a more usual brand of UA
Watch This Space
Facebook adds autoplay native videos ads into its UA channel, advertising Game of War in the process
UA goldmine
The Few Among The Many
Cost of buying a loyal user rises 30% to $3.21
Download volume also rises
Helping Hands
Does your game need a publisher or not?
Publishers make the case at PGC San Francisco 2015
Secret Recipe
Twitch and Reddit can be a UA goldmine, says Miniclip following 10M downloads of Agar.io
Saad Choudri shares the success behind Agar.io
Optimise Your Funnel
Player Research's Graham McAllister on why you need to hone UX before spending on UA
What to expect at PGC San Francisco 2015
Loyalty Not Ua
Three reasons why focusing too much on user acquisition is a costly mistake
Appsaholic's Zach Redler says look wider
#pgcsanfran Ua Survival
Spacetime's Ari Sapriel on helping indies deal with the complex user acquisition ecosystem
Doing more with less
Ua Flashback
Flashback Friday: User acquisition is a waste of money, and will eventually kill the mobile games industry
Money for nothing
Bye Bye Bursts
Apple killed user acquisition... again?
Another day. Another App Store tweak
Smart Move
GameGenetics to massively enlarge R&D base thanks to major investment
Targeting control and transparency
Ways To Spend
Video and Facebook still the most effective UA channels
AdColony marks the status quo