Investment
UA platform Ad2games raises $9 million for global expansion
Opening in Brazil and emerging Asian markets
Tag: User Acquisition
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Opinion
94% of independent developers can't afford to acquire users through mobile advertising
Unlocking UA for quality not cash
Interview
As UA extends from launch into lifecycle, you need sharper analytics, says Adjust's Japanese MD
Shawn Bonham on the influence of re-engagement
Hothead, Zynga, Space Ape, 5th Planet and Pixowl amongst those F2P companies incentivising big on Black Friday
Splashing it over the Tapjoy offerwall
Spend $50,000 on UA with NativeX and they'll spend another $50,000 for you
It's the season to give
Candy Crush Soda Saga bubbles up on 100 million Facebook feeds
Sweet smell of success across seven countries
Deal
App discovery platform Geenapp raises $250,000
Putting the 'fun' in funding
Interview
Indies need to create a great story around their games, says AppLift's Michael Puriz
What to expect at PG Connects London 2015
Chart Of The Week
How TinyLoot increased Smash Bandits' retention 50% and doubled ARPU
Engaged players spend more
Adways, Latis and Ncloud24 partner up to provide global launch pad for Korea devs
One-stop-shop for Korean devs
Marketing outfit Crobo opens office in China
Ther journey east
Inside The Game: Launch marketing and User Acquisition 101
Pixelberry on spending money the right way
Outfit7 makes its Bee7 discovery and monetisation tool open to all Android devs
Cross-promo or generate revenue
Opinion
Mobile's Moneyball moment: Thinking beyond the install
It's time to think deeper says AppLovin's CEO
AppLift trio set up PocketWhale for transparent, fraud-free UA
Better, cheaper users
Opinion
Unity on the power of video ads and the virality of video gameplay sharing
Mickey Maher on the moving image
9 growth hacking tips to boost your mobile game's success
Pascal Clarysse provide guerilla tactics
Opinion
Why the future of mobile game discovery lies outside of the app store
The web is the way says Rob Grossberg
Sponsored Feature
7 steps to crushing your next app campaign
Adknowledge gives you some wise advice
Opinion
The power of building communities for your games face-to-face
Oscar Clark wants to shake you by the hand
Mobile Mavens
Where next for user acquisition?
A powerful tool or a rich man's toy?
Interview
Getting paid to play: TinyLoot on shaking up the UA status quo
It's all about engagement
Interview
Brand video ad network HyprMX questions, Why are you advertising your rivals' games?
Time to turn off UA ads?
Interview
How Voxel's interactive adverts are reinventing UA's core loop
CEO David Zhao on better users and higher install rates
Thinking outside the UA loop: TinyLoot platform will pay gamers to play
A logical conclusion
Chart Of The Week
Cost of loyal users and installs rises to second highest level ever
Fiksu tracks the increase
In the light of Yahoo-Flurry deal, Fiksu struts $100 million in annual sales
UA market is hotting up for M&A
Deals
Chartboost makes China move with Chukong
US monetisation platform gains local backing
As it rolls out on iOS, ad platform StartApp hits 250 million monthly active users
Number of integrated apps rises to 100,000
Financials
Mobile game UA boosts Facebook’s Q2 FY15 revenue 61% to $2.9 billion
Mobile advertising is now the company's main revenue stream
Investment
Supersonic raises $15 million to open offices in China, India and Japan and boost headcount to 250
APAC region is the place for growth
Opinion
8 pieces of advice advertising genius David Ogilvy would give F2P marketeers
From UA and testing to honesty and brand
Reading List: The Signal and the Noise
Nate Silver’s classic on prediction versus forecast
Data
Facebook's importance as a UA channel for mobile games just keeps growing
CTRs up 579% says Nanigans
HasOffers on the importance of unbiased data in the world of UA
Creating a win-win situation
Opinion
Which marketing tactics work best for a cross-platform sports game?
Top Eleven dev Nordeus reveals its tactics
Pg Connects
The Ruzzle puzzle: How to hit 50 million downloads with virtually no UA budget
Daniel Hasselberg on free growth opportunities
Pg Connects
Looking to crack Japan? Don't stress over localisation, says Metaps
Looking for perfection highlights imperfection, says McCarthy
Sponsored Feature
Metaps on bringing its Android-focused Japanese success to the west
We help our partners make a lot of money
Apple beefs up iTunes analytics and attribution as it extends control over user acquisition
Full conversion funnel transparency
Adways highlights power of its pre-launch Yoyaku Top 10 service in Korea
Smarter UA
Digital Dragons 2014
Orcs eat birds? Success with casual games too much of a "lottery" on mobile, says Gameforge CEO
'Too difficult to break into'
Gamehorizon 2014
Disrupt or die: NaturalMotion's Torsten Reil on My Horse's ride to 35 million downloads
CEO takes to the stage at GameHorizon
Sponsored feature: Why Facebook app ads outperform other channels for games
Right tool for the job
Interview
AppsFire on Brichter-San, its new pull-to-refresh ad solution
'Banners are dead. They just don’t know it yet'
Interview
Forget installs - what’s your game’s deep engagement event?
Midverse's Jim Rainey talks replacing CPI with CPE+
Twitter unveils new mobile app promotion suite to drive installs
Direct download links included in ads
Open Doors
AppFlood rolls out RTB platform to bring China into global ad ecosystem
Powered by Amazon for low latency fulfilment
Reaching Out
Our business is 40% mobile, but it will be 70% by year's end, says Crobo CEO
Growing UA outfit on market transition
Social sharing: Twitter unveils new user acquisition tools for mobile devs
Direct links to apps and download pages