Filling Your Funnel
Inside the Game: How we went from riding organics to learning the nitty-gritty of UA and spending $100,000s a month
Max Doty on building successful F2P businesses
Gift Impulse
Could Trophit's gift-voucher approach to UA increase your LTV 3-fold?
A better approach to acquire
Power Of Tv
How Korean user acquisition is moving beyond Kakao
Kyunga Park on a changing scene
Next Gen Ua
Pocket Media is moving beyond CPI
Using its brain for better campaigns
Signal To Noise
Is Facebook becoming a more expensive and less effective place to advertise mobile games?
CTRs down, CPCs up
Ceo Acquired
GameGenetics appoints Jeffry van Ede as CEO
Alexander Piutti remains in advisory capacity
Going Global
How YeahMobi is helping Chinese indie developers to monetize and expand internationally
Mixing revenue generation with cost effective UA
Small Screen Heroes
6 reasons why TV will drive the next phase in user acquisition for mobile games
Volker Dressel on the new opportunity
3 Minutes Of Insight
Tell Pocket Gamer and TUNE your user acquisition priorities and problems
It's survey time
China Focus
YeahMobi launches App Developer Boost Program
Runs until 30 June
Quality Drive
Saturation of supply is behind mobile's drive to triple-A, says Behaviour VP
The industry needs to get serious
Brand This
Brands are key to cost effective UA, says Warner Bros' Greg Ballard
My branding brings all the gamers to the yard
Placement
House of Cards appearance boosts Monument Valley back up the paid charts
Dedicated Netflix users crucial to recent success
Paying For Players
Japan has highest CPI costs
Geenapp counts country variation
New Birds
Eric Seufert joins Rovio as VP of User Acquisition and Engagement
Someone new is pulling on the Rovio hoodie
Research Cash
Metaps raises $36 million to research smarter AI for better UA
Goal to become the world's brain
Small And Mighty
3 UA megatrends small devs should ride to outperform the big boys in 2015
Eric Seufert calls the changes
The Road Ahead
What advice would you give a F2P developer without $500,000 for UA?
Our Mavens debate broken app stores, crippling UA costs and a misguided bar for success
Cash Guzzler
Is TV advertising just for the big guys?
Josh Rinsky of Quaid Media talks about a 2015 megatrend
On The Up
Cost of a loyal iOS user rose to $2.10 in December
Peaks and troughs
On The Box
Quaid Media Burst TV promises a mobile gaming UA goldrush
Driving user acquisition, one ad break at a time
Chart Of The Year
Are CPI costs really rising?
Yes, but it depends on the UA channel
Crystal Ball
Facebook will consolidate UA dominance in 2015 with 1 billion monthly mobile users
eMarketer forecasts $11 billion of ads
Small Screen, Big Vision
How Seriously worked with PewDiePie to fire Best Fiends up the charts
YouTubers as a coherent UA strategy
Hot 10
2014 in Review: The top 10 most read stories on PocketGamer.biz
This year's top 10 stories
Extreme Ua
Following Machine Zone, uCool to drop tens of millions of dollars on Heroes Charge TV campaign
Running in US and globally until January
Interview
We offer our Chinese clients global UA scale and expertise, says Adjust's head of China sales
Chris Rupp is outward-looking
Solving UA: Pocket Gems hopes its Night at the Museum game will ride third movie's coattails to success
Hidden Object game out now
Updated: Following 500,000 iOS installs, Wargaming prepares to unleash Android campaign for World of Tanks Blitz
Advertising platform dmg provides the channels
Investment
UA platform Ad2games raises $9 million for global expansion
Opening in Brazil and emerging Asian markets
Opinion
94% of independent developers can't afford to acquire users through mobile advertising
Unlocking UA for quality not cash
Interview
As UA extends from launch into lifecycle, you need sharper analytics, says Adjust's Japanese MD
Shawn Bonham on the influence of re-engagement
Hothead, Zynga, Space Ape, 5th Planet and Pixowl amongst those F2P companies incentivising big on Black Friday
Splashing it over the Tapjoy offerwall
Spend $50,000 on UA with NativeX and they'll spend another $50,000 for you
It's the season to give
Candy Crush Soda Saga bubbles up on 100 million Facebook feeds
Sweet smell of success across seven countries
Deal
App discovery platform Geenapp raises $250,000
Putting the 'fun' in funding
Interview
Indies need to create a great story around their games, says AppLift's Michael Puriz
What to expect at PG Connects London 2015
Chart Of The Week
How TinyLoot increased Smash Bandits' retention 50% and doubled ARPU
Engaged players spend more
Adways, Latis and Ncloud24 partner up to provide global launch pad for Korea devs
One-stop-shop for Korean devs
Marketing outfit Crobo opens office in China
Ther journey east
Inside The Game: Launch marketing and User Acquisition 101
Pixelberry on spending money the right way
Outfit7 makes its Bee7 discovery and monetisation tool open to all Android devs
Cross-promo or generate revenue
Opinion
Mobile's Moneyball moment: Thinking beyond the install
It's time to think deeper says AppLovin's CEO
AppLift trio set up PocketWhale for transparent, fraud-free UA
Better, cheaper users
Opinion
Unity on the power of video ads and the virality of video gameplay sharing
Mickey Maher on the moving image
9 growth hacking tips to boost your mobile game's success
Pascal Clarysse provide guerilla tactics
Opinion
Why the future of mobile game discovery lies outside of the app store
The web is the way says Rob Grossberg
Sponsored Feature
7 steps to crushing your next app campaign
Adknowledge gives you some wise advice
Opinion
The power of building communities for your games face-to-face
Oscar Clark wants to shake you by the hand
Mobile Mavens
Where next for user acquisition?
A powerful tool or a rich man's toy?