Retention Rates
Tag: User Retention
Pgc London 2025
Supercell reveals rise in Hay Day active users with "growth virality" 12 years on
Hay Day general manager Maya Hofree talks new features, new campaigns, and doing right by old fans
Daydreamers
How SuperPlay grew Dice Dreams into a $300m+ sleeper hit
CPO and Co-Founder Elad Drory discusses the success of Dice Dreams, studio expansion, retaining players and celebrity marketing
Super Sakurai
Super Smash Bros creator Masahiro Sakurai warns that game updates "won’t mean anything" without a strong base game
Sakurai believes that game development shouldn't be about fixing everything with live ops later
Monster Metrics
Monster Hunter Now is actually BEATING Pokémon Go in these key metrics…
Monster Hunter Now may have a smaller audience, but that audience is more monetised
Adikteev Online Webinar
Join our webinar today on why user churn scoring is essential for user retention
On Thursday, February 29th - join leaders from app marketing experts Adikteev for an exclusive online webinar with insight into user retention and churn scoring.
Looking For Loyalty
RPGs have the most loyal fans, but how do different genres drive monetisation?
Mistplay’s 2023 Mobile Gaming Loyalty Report assesses which genres and models are working best
Narrative Design
MAG Interactive's Alice Bowman: "Adding a story to your game can add long term player loyalty"
Mag Interactive product lead Alice Bowman on the risks and rewards of adding a story to your game
Feature
Unity's Anna Popereko on monetising strategy games
Discover the mistakes to avoid and opportunities to consider with rewarded videos
Subs As Service
Subscription is death (without upsell)
Because a great subscription service simply isn't enough. Fundamentally Games' Oscar Clark explains where you're letting your most faithful customers down and leaving their cash on the table
User Retention
Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022.
AppsFlyer examines how to improve retention in a new report
Making The Most Of Mobile Moments
Digital Turbine’s Mobile App Habit Report highlights what gamers want to see before installing an app
Positive reviews, a good brand image and maintaining attention are all especially significant
Guest Post
The video hack gaming brands are using to build player loyalty
Gaming recaps give users a sense of achievement and remind them of their love for the game
Sound Design
Azur Games breaks down the benefits of sound design
“Sound design in games should be practical first”