Rip
YouTube Gaming is no more as company blames brand confusion for its demise
Gaming will still have a separate tab on the main YouTube site
Tag: YouTube
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Ballin'
Outerminds taps up YouTubers Ethan and Hila Klein for mobile game
Ball Riders is available to grab on the Google Play store and Apple App Store
On Strike
Player fury as YouTuber goes top of Marvel Strike Force leaderboards as part of marketing campaign
YouTuber KnightlyGaming was contracted to make guides for the title
Tekkerz
Rovio and Everton kick off new YouTube series with social influencer Tekkerz Kid for World Cup
New animated series will also feature Wayne Rooney and Cenk Tosun
Juicy News
YouTuber Guava Juice partners with developer PopReach on Tub Tapper
Partners with developer PopReach on title
Watch This
Twitch pulls in 82% of viewership hours of top 20 streamed games in Q1 2018
Twitch and YouTube Gaming generated 2.5 billion viewing hours
Match-made
Matchmade wants to be the Google AdWords of influencer marketing as it surpasses a 200 million YouTube subscriber reach
Eeva Hattara joins as CFO while Heini Vesander is named CMO
Poopdiepie
Bulb Boy developer Bulbware partners with YouTuber PewDiePie for upcoming mobile game Poopdie
PewDiePie providing creative direction with Bulbware handling development
Cookie Cutters
Jam City launches YouTube influencer campaign for Cookie Jam in time for National Cookie Day
iJustine and Jenna Ezarik face-off to make the best cookies
A New Campaign
How is MZ’s marketing campaign with influencer Alexis Ren working out for Final Fantasy XV: A New Empire?
Partnership racks up millions of views across YouTube and Instagram
Inherently Streamable
Game Insight on how it's turning viewers into players with Guns of Boom
CEO Anatolijs Ropotovs offers advice for making a streamable game
Influencer Marketing
Why influencers are a key part of games marketing and how to work with them
An overview of the space and how to harness these social media stars in your marketing campaigns
Influential Tech
New technology delivers three million mobile game installs with a single YouTuber campaign
Playcom details the benefits of its new PlayClips technology
On The Tubes
Next Games kicks off huge influencer campaign to promote new The Walking Dead: No Man's Land update
Tens of millions of YouTube viewers seeing sponsored Walking Dead content
Indie Mavens
How useful is influencer marketing to an indie mobile game developer?
Our Indie Mavens weigh in
Fastlane To Youtube
Space Ape Games taps over 20 YouTube stars as characters in Fastlane: Road to Revenge
The kids will love it
Up And Away
Futureplay's Build Away! organic downloads up 110% from Matchmade influencer campaigns
A pretty impressive case study
Don't Read This Article
How Seriously won YouTube Ad of the Year with 'Don't Download Best Fiends' campaign
Philip Hickey talks creative marketing
Cartoon Clash
Supercell's Clash-A-Rama! Youtube series surpasses 50 million views in two weeks
Drawing in over 10 million views an episode
Trailer Clash
Clash of Clans' VR short was the third-most viewed game trailer on YouTube in 2016 with 37 million views
Clash of Kings sneaks into the list too
Striking Hard
Mobile Strike's Super Bowl ad is the most watched ad on YouTube in 2016 with over 100 million views
People love Arnie
Influencing Influencers
7 influencer marketing tips for mobile games publishers
How to deal with influencers to market your game
Influencer Marketing
The dos and don’ts of YouTuber influencer marketing
Pascal Clarysse reveals his top tips
Minute To Win It
Three people, 30,000 sales in the first month, and played by PewDiePie: the making of 60 Seconds!
Robot Gentleman reflect on the post-apocalyptic indie hit
Pew Pew Pew
YouTube sensation PewDiePie signs multi-game deal with Goat Simulator designer's new studio
Working together on comedy games
Not So Distant Dream
Google Daydream VR could could launch in a matter of weeks
Offering six-figure sums to help promote the platform
Seriously Lifestyle
Seriously widens Best Fiends' UA strategy, signing up 200 lifestyle YouTubers for new influencer campaign
PewDiePie swapped out for CuteGirlsHairstyles
Make Friends
User Acquisition Crisis: YouTube Influencers to the rescue?
Polina Haryacha on another way to get users
Bigger Screen
Agar.io becomes the 22nd game to hit 2 billion YouTube views
Watching the circles