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User-generated content platform raises $26 million

Forecasts user-generated content will increase by 400% by 2025
User-generated content platform raises $26 million
Date Type Companies Involved Size
Nov 8, 2021 investment Lego Ventures Tencent $26m
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Cross-platform modding service has raised $26 million following a Series A funding round.

The funding round was led by Chinese tech conglomerate Tencent and included participation from LEGO Ventures, OIF Ventures, alongside existing investors Makers Fund, Play Ventures, Sequoia Capital India’s Surge and GameTech Ventures. was launched in 2019 and has since been used by over 80 games, such as Deep Rock Galactic, Humankind and SnowRunner, to grow their creator communities.

Each month, over 20 million pieces of user-generated content are distributed across to over 3 million users.

The Australian firm forecasts that by 2025 one dollar of every $10 will be spent on user-generated content, which is a 400 per cent increase over the estimated spend on user-generated content for 2021.

The recent funding brings’s total capital raised to $31 million, following a seed round that raised $4 million last December, and a pre-seed round which raised $1 million in March 2020.

Made by players, for players

"The metaverse will be built with user-generated content as foundational components," said co-founder and CEO Scott Reismanis.

"Player-made content, hand in hand with professional content, made by game studios. Our goal at is to enable games to launch their own creator economy, providing studios with the building blocks wanted and needed by players."

Throughout this year, has experienced 300 per cent growth year-over-year, with over 177 million mods downloaded to date.

Recently, Roblox music game developer Splash raised $20 million following a Series A funding round to scale its service and improve upon its current offerings.