Home   >   News

Your guide to the hottest markets at PG Connects London

Facts, figures and insight into the latest industry trends from all over the globe with the Global Trends track next Monday January 22nd
Your guide to the hottest markets at PG Connects London

With the 10th anniversary special edition of Pocket Gamer Connects London next week, we thought it was time to explore the 29-track conference schedule. This January 22nd and 23rd, more than 200 world-class expert speakers will bring you the hottest trends and latest innovations in the global games industry.

You’ll have access to two days of cutting-edge talks, seminars and panel discussions with some of the world's leading authorities covering everything from monetisation and growth strategies, to web3, blockchain and the metaverse.

Don't miss out on this unparalleled opportunity to meet and learn from some of the most exciting companies, brands and individuals in the games industry - tickets are available now.

Between now and when the venue doors open, we’ll share what each track is about, as well as the talented individuals that will lead the sessions.

The Global Trends track sponsored by Appcharge

Monday, January 22nd

Embark on a journey that spans across continents, as we present you with an expansive view of the games industry's latest trends, facts, figures, and insights from around the world. Delve into the dynamic landscapes of both the East and the West, gaining a comprehensive understanding of regional nuances, market dynamics, and emerging opportunities.

Stay informed and inspired by the diverse and ever-evolving global games industry, ensuring you remain at the forefront of this thrilling and vibrant ecosystem.

10:30 The Future of web Stores: AI Personalisation & Gamified Sales

  • Miikka Luotio, VP of Business Development at Appcharge

A brief look back at the rise of direct-to-consumer sales trend for mobile games in 2023 and predictions of how web stores are likely to evolve in 2024, including AI driven personalisation, gamified offers and more.

10:50 State of Mobile Gaming 2024

  • Karl Knights, Global VP Customer Success at

Jumpstart your 2024 strategy planning with the mobile games market trends and insights you need to know - learn from the best games, top publishers and winning game genres.

11:10 Surviving & Thriving: Why Being Part of the Right Ecosystems Matters

  • Solon Bucholtz, CEO and Co-Founder at LBC Studios
  • Emma Bullen, Director of New Global Markets at Hyper Hippo
  • Rhoda Campbell, European Trade and Investment Sector Specialist at Trade & Invest British Columbia
  • Mike Wozniewski, President / CTO at Hololabs

New trends, technologies and changes in the market all impacts game developers. But does being part of an established game ecosystem give studios the real ability to thrive, or even just survive when times are more challenging? Explore how ecosystems can support the success of a studio or individual’s progress, with the example of Vancouver, Canada.

11:50 Navigating the Transition: Maximising Your Opportunities From Mobile Development to PC & Console

  • Tom Wijman, Lead Analyst at Newzoo

This session offers a roadmap for developers seeking to move from mobile to PC and console gaming. In a changing landscape of mobile game regulations, many publishers and developers are exploring new avenues for profitability.

Newzoo presents independent objective data and practical insights in an accessible format to ensure the audience has actionable takeaways from the session.

This session is aimed at an audience of mobile, PC, and console developers and publishers with an intermediate knowledge of game development, go-to-market strategies, product marketing, and data analysis.

12:10 Insights into Europe's Game Development

  • Andreea Sava, Communication Coordinator at EGDF

During my presentation I will talk about the report on the European video games scene, spotlighting the number of studios, workforce size and overall revenue. Whether you're in the heart of established gaming hubs or witnessing the rise of new talents, this overview provides a crucial snapshot of the industry.

It's not just about numbers; it's a guide for decisions, fostering collaboration, and positioning Europe as a global player in the gaming arena. The insights of the European game development will help you shaping your business for future success!

12:30 Forging Ahead: Will 2024 Spark a Games Industry Renaissance?

  • Simay Dinc, Co-founder/Producer at Recontact Digital Arts
  • George Osborn, Editor at Video Games Industry Memo
  • Eric Goldberg, Managing Director at Crossover Technologies
  • Steve Webb, Vice President, Grow Strategic Partnerships & Business Strategy at Unity
  • Brent Blazek, GM, Vice President Head of Puzzle at Jam City
  • Marc Alloul, Game Entrepreneur & Investor at Groupe W

After years of rapid growth in the games industry, we've finally hit a year of ups and downs. We wave goodbye to 2023 and look forward to what 2024 holds in store.

Fringe events, parties and networking

As well as two full days of unmissable conference content, whether you're a publisher, developer, investor or indie we've sessions, networking and fringe events designed to give you a conference experience you won't forget. Plus access to our Kick Off and Global Connects parties, where the real networking really happens.

And in addition to all those amazing live opportunities, every one of our 2,500+ attendees gets full access to the event's online meeting scheduler, MeetToMatch. As well as connecting you with decision makers from more than 900 companies, you can organise your appointments at the event itself.

Book your tickets now!