Aghanim launches new liveops and game hub builders to boost DTC webshops on mobile

• GenAI co-pilot Newton powers Kinetic, Aghanim’s customisable framework for game hubs.
• Aghanim Connect integrates game hubs with PlayFab, AppsFlyer, Adjust, and more.
• Checkout 2.0 promises to lift studio net revenue by up to 220% amid app store policy shifts.

Mobile game fintech company Aghanim has launched a new live ops and game hub builder to turn low-performing webshops into stronger direct-to-consumer channels.

With its GenAI co-pilot Newton, the LA-based firm now offers Kinetic, a proprietary framework that gives studios customisation and control over game hubs.

This includes Blueprints, a library of ready-to-use web-based live ops campaign templates and Aghanim Connect, which integrates Aghanim-powered hubs with third-party services like PlayFab, AppsFlyer, Adjust, and Singular. 

The company said these additions aim to streamline hub creation, enhance live ops, and strengthen connectivity for game studios.

New refinements

Aghanim has also released its Checkout 2.0, a major upgrade built through years of app-to-web linkouts for mobile games. 

Developed in response to recent distribution and monetisation shifts in the US, Japan, and EU, Aghanim said the new system boosts studios’ net revenue by up to 220% while providing marketing insights to maximise return on marketing investment (ROMI).

“Aghanim's Checkout 2.0 isn't just a product update - it's the culmination of relentless innovation and data-driven refinement," said the fintech firm. 

The company added: “It is deeply integrated with our proprietary Liveops Builder, which enables real-time, programmatic responses to each player's behaviour.

“Whether that means presenting an upsell opportunity after a successful transaction, or capitalising on a failed one (due to insufficient funds) by automatically triggering a time-limited alternative offer priced according to the player's predicted account balance."