Aonic invests $10m in Mega Fortuna as part of $70m acquisition plan

Swedish games group Aonic has completed a $10 million minority investment in mobile games discovery and loyalty platform Mega Fortuna. 

The deal includes an option to acquire the entire studio at a valuation of up to $70m. 

Based in Bursa, Türkiye, Mega Fortuna was founded by entrepreneurs Şeyhmus Ölker and Burak Göncü, who previously co-founded and led companies like App Samurai and POW Games. 

Mega Fortuna is best known for its flagship platform Richie Games, which allows mobile gamers to earn real-world gift cards by discovering new titles. The company currently has a team of 34 employees. 

The deal follows a €152m ($156m) growth investment deal in Aonic from Metric Capital Partners and Active Ownership, marking one of Europe's largest minority growth equity transactions in 2024. 

“Transforming player engagement"

"This milestone is a testament to the exceptional talent, dedication, and innovation of the entire Mega Fortuna team,” said Mega Fortuna CEO and co-founder Şeyhmus Ölker. “In just two years, we've built Richie Games into a platform that is transforming how players engage with mobile gaming.

“None of this would have been possible without the incredible teamwork and passion of our people. Partnering with Aonic and collaborating with Exmox is not just an opportunity to scale our vision but also a recognition of the outstanding effort that brought us here. I couldn't be prouder of what we've achieved together."

Aonic CEO Paul Schempp added: "Mega Fortuna is revolutionising how players interact with mobile gaming by seamlessly blending discovery and rewards. In just two years, they have built an incredible platform that resonates with millions of players worldwide. 

“This investment not only enhances our portfolio but perfectly fits into our Aonic group – particularly through significant synergies with Exmox, our leader in performance-based user acquisition.”