Appcharge raises $58m to scale up with growing DTC demands
| Date | Type | Companies Involved | Size |
|---|---|---|---|
| Aug 12, 2025 | investment | Appcharge Bitkraft Ventures Play Ventures Playrix Smilegate | $58m |
- Appcharge has raised $58 million in a Series B round.
- IVP led the round, calling Appcharge "one of the fastest-growing companies we’ve seen in gaming infrastructure".
Direct-to-consumer platform Appcharge has raised $58 million in a Series B round to scale up with new products and meet industry demand.
The round was led by IVP with further participation from existing investors Creandum, Play Ventures, Glilot Capital Partners, Smilegate Investment, Moneta VC, Bitkraft Ventures and Corundum. Playrix participated for the first time.
Appcharge has raised its latest funds in a time of "explosive" growth for the company, following global legislative shifts increasingly compelling Apple and Google to enable alternate payment methods outside of games.
A new era
With its latest funding, Appcharge has raised a total $89m to date. The company powers stores for over 100 games and has grown 14-times over on a year-over-year basis. It currently processes more than $500m in transactions.
Appcharge also launched its iOS Payments SDK and AppDirect following legislative changes - and ahead of the funding round.
"Court rulings and policy changes have blown the direct-to-consumer doors wide-open," said Appcharge co-founder and CEO Maor Sason.
"Publishers are increasingly moving to direct-to-consumer as a fundamentally stronger model. We are at the forefront of this evolution, helping build the era beyond app stores - and even beyond web stores - for better economics for consumer apps and more options for customers."
IVP partner Karthik Ramakrishnan commented: "Appcharge is one of the fastest-growing companies we’ve seen in gaming infrastructure, and they’re only getting started. For nearly two decades, mobile game publishers had no choice but to give up a hefty cut of every transaction to the platforms that controlled distribution. That era is finally ending, and Appcharge is building the future that comes next."
In the wake of the landmark US court ruling against Apple, we spoke with Appcharge chief marketing officer Gil Tov-Ly about the implications of these changes and how web shops alone leave "a lot of untapped potential on the table".
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