Apple revenue rises to $94bn in Q3 2025 despite $800m tariff-related costs

• Apple reports $94bn in Q3 2025 net sales, up from $85.78bn last year.
• Net sales for nine months hit $313.7bn, a 5.7% Y/Y increase.
• Services revenue grew 13.2%, reaching $27.4bn, led by App Store and subscriptions.

Apple revenue rose by 10% year-over-year to $94 billion in Q3 despite incurring $800 million in tariff-related costs during the quarter.

Moving forward, the iPhone giant expects to take a greater hit from levies, spurred by Trump’s tariffs. Over the next quarter, Apple CEO Tim Cook said in an earnings call that it estimates additional costs of $1.1bn, but noted the situation is evolving.

In its latest financials, the company reported its products division contributed $66.6bn in sales, up 8.2% Y/Y, while services revenue, which includes the App Store, rose by 13.3% Y/Y to $27.4bn.

The Americas led regional sales for the quarter at $41.2bn, marking a rise of 9.3% Y/Y. Sales in Europe increased by 9.7% Y/Y to $24bn, while Greater China revenue was up 4.4% to $15.4bn.

Sales of the iPhone generated $44.6bn in revenue, marking a rise of 13.5% Y/Y. Meanwhile, iPad sales declined 8.1% to $6.6bn, and sales for the wearables category also decreased by 8.6% to $7.4bn.

Continuous growth 

For the nine months ended June 28th, 2025, total net sales increased by 5.7% year-over-year to $313.7bn, driven by growth in both product and service segments. 

“Today Apple is proud to report a June quarter revenue record with double-digit growth in iPhone, Mac and Services and growth around the world, in every geographic segment,” said Apple CEO Tim Cook. 

“At WWDC25, we were excited to introduce a beautiful new software design that extends across all of our platforms, and we announced even more great Apple Intelligence features."

Apple CFO Kevan Parekh commented: “We are very pleased with our record business performance for the June quarter, which generated EPS growth of 12 percent.

“Our installed base of active devices also reached a new all-time high across all product categories and geographic segments, thanks to our very high levels of customer satisfaction and loyalty.”