AppLovin revenue surges 77% to $1.3bn in Q2

• Ad tech firm AppLovin sees sales and net income growth.
• Adjusted EBITDA increases by 99% to $1bn.
• The firm has issued guidance of $1.3 billion in revenue in Q3.

AppLovin revenue surged by 77% year-over-year to nearly $1.3 billion in Q2 2025 as the company’s ads business continues to grow rapidly.

In its latest financials the firm reported net income was up 164% Y/Y to $820 million. Net income for continuing operations - minus the now sold games division - was up 156% Y/Y to $772m. Adjusted EBITDA increased by 99% Y/Y to just over $1bn.

While net income and adjusted EBITDA has risen each quarter, the margin has maintained roughly the same levels. It reported an 81% adjusted EBITDA margin in Q1 and Q2, and a net income margin of 62% and 61% during those quarters.

Looking ahead, AppLovin has issued guidance of over $1.3bn revenue in Q3 and just under $1.1bn in adjusted EBITDA.

Sales and acquisitions

In June, AppLovin completed the sale of its games business, which included 10 companies, to Tripledot for $400 million in cash and a 20% stake in the UK publisher.

AppLovin noted that no promissory note was issued as part of the transaction. The firm had previously said it may do so to help Tripledot fund the deal.

This year the ad tech firm has put its hat in the ring to acquire TikTok’s international business as the US forces a sale of the popular app’s operations in the country. President Donald Trump has previously said details will be announced soon about who the buyer will be.