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Appodeal snaps up 2D game engine developer Corona Labs

Opening up its Enterprise pricing tier for free
Appodeal snaps up 2D game engine developer Corona Labs
Date Type Companies Involved Size
Mar 17, 2017 acquisition Corona Labs Stack Not disclosed

Ad mediation platform Appodeal has acquired game engine developer Corona Labs and its Corona SDK engine for an undisclosed sum.

Corona Labs will continue to operate as a separate entity as part of the deal. It will also be free to develop relationships with other advertising platforms, and developers will be able to implement any monetisation they choose.

The main change that will take place is that Appodeal will open up the Enterprise edition of Corona SDK for free. This will give developers access to the entire suite of features and use the engine for commercial games with no revenue limits before they have to pay.

More opportunities

"We decided to make even more of the Corona platform free because we believe that there should be more opportunities to develop mobile games of high quality on the market," said Pavel Golubev, Appodeal CEO and Founder.

"Additionally, Corona will gradually be transformed into an open-source framework with the first components released as open-source soon after the acquisition formalities are complete.

"App developers will get a new and powerful but free tool to create casual 2D games for iOS, Android, Amazon and other platforms."

Corona Labs has changed hands frequently over the past few years. Fuse Powered acquired it in November 2014, then sold it on to Perk in December 2015, and then sold on again to Perk co-founder and Corona Labs CEO Roj Niyogi in September 2016.