Aptoide partners with My.Games to expand game distribution beyond major app stores

Independent app store Aptoide has partnered with European game developer and publisher My.Games.

The collaboration will see My.Games expand its reach by bringing its games to Aptoide's Android store. It marks the company's first distribution outside major storefronts like the Google Play Store and Apple App Store.

My.Games said it would bring two titles to the alternative store, including the real-time strategy game Rush Royale and the survival shooter Left to Survive. 

Aptoide was founded in 2011 as an alternative app store for Android devices before launching on iOS in 2024. The platform boasts 50 million monthly active users (MAUs). 

Reaching new audiences 

“This is a significant moment for Aptoide, and for the unstoppable rise of a fairer distribution landscape for publishers and users alike, said Aptoide CEO Paulo Trezentos. “By bringing these chart-topping games to Aptoide, we are continuing our commitment to giving our users access to the best mobile gaming content available."

“We’re pleased that one of the leading brands in mobile gaming, MY.GAMES, has chosen Aptoide as a partner in their quest for new users, new revenue streams, and greater control over the distribution of their IPs.”

My.Games CEO Elena Grigorian added: “At My.Games, we are always looking for innovative ways to bring our games to new audiences. 

“Partnering with Aptoide enables us to tap into a large, global user base while exploring alternative distribution channels that align with our mission of delivering high-quality, engaging games to players everywhere. We are confident that this partnership will bring great value to both our players and developers.”