Unity No More
"Unity - I'm done" Why Fundamentally Games’ CEO Oscar Clark is switching platforms
After backing the platform 100%, this former Unity evangelist has had enough. Here's why
Company Profile
Fundamentally Games
Website www.fundamentallygames.com
About
Fundamentally Games is led by Ella Romanos and Oscar Clark, who have over 30 years games industry experience between them. Ella oversees all things related to production and finance, and Oscar leads on game design, monetisation and marketing.
Related People
Oscar Clark
Chief Strategy Officer
Ben Moss
Business Development and Marketing
Becky Jowsey
Researcher
Glyn Fairweather
Games Design Analyst
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Articles featuring Fundamentally Games
Game Design
Breaking the rules: Magical secrets of game design
Fundamentally Games’ Oscar Clark breaks down the core rules of game design and how they drive gameplay
Expert Insight
Fundamentally Games’ Oscar Clark: The secrets of successful live ops and monetisation
Author, CEO and games industry insider, Oscar Clark reveals his strategy for making great games that win fans and make money
User Acquisition Masterclass
Take control of your user acquisition campaigns - a masterclass with Bango
As the challenges facing app marketers grow, how do you understand what players want - and find audiences more effectively? Find out from our industry experts
Own Your Ua Webinar
Webinar: Take back ownership of your user acquisition with help from Bango
App marketers - do you feel hostage to changing data regulations and self-serving ad platform targeting approaches?
Releases
Jetpack Collective to publish Rare Pets - Merge Game Mystery
The iOS and Android title is one of two new games being published by the company
Putting Players First
Jetpack Collective announce action 'roguelite' UnderKnight
Building on their quest to put players first, their second release aims to deliver true console-style gaming on mobile
Guest Post
Where have all the mobile indie games gone?
Oscar Clark discusses the reasons behind an apparently declining number of indie mobile games being produced recently
Mobile Mavens
Stadia may be gone, but will the entire cloud gaming sector go with it?
Industry experts react to the closure of Google Stadia
Guest Post
Fundamentally Games' Oscar Clark on designing long-term games revenue
The Fundamentally Games CEO breaks down the best practises of monetisation
200 Microsoft Points
The Horse Armour conundrum
Fundamentally Games' Glyn Fairweather looks at one of the most infamous examples of early in-game monetisation, Elder Scrolls Oblivion's Horse Armour, understanding value, and how to exchange it with your players
Validated
Three core ways to validate your game ideas
Fundamentally Games' Oscar Clark provides his alternative to the 'pillars' of game design with his three-pronged approach that acutely combines data and insight with design and the player journey
Largest Gaming Acquisition
Mobile Mavens: Reactions to Take-Two's acquisition of Zynga
Industry responds to $12.7 billion acquisition
What To Do
6 top tips for game devs to adapt to app store and privacy regulation changes
Find out more on 26 October
Effective Monetisation
What is the best strategy to effectively connect gameplay and monetisation?
Fundamentally Games’ Glyn Fairweather explores getting the balance right
Don't Go Alone
Warriors of BizDev: A guide to raiding in the world of game development
How to make your business quests more successful
Buzzing
Buzz Capital invests $594,000 in Dream Harvest and Fundamentally Games
"The games sector is one of the few industries to have made huge gains during COVID…"
Creative Tension
Perfect game balance: The Thanos Fallacy
Glyn Fairweather discusses the value of imbalance
Pgc Digital #6
PGC Digital: Fundamentally Games' path to becoming a publisher
Our goal was to fill a gap in the market
Test, Iterate, Improve
Breaking the User Acquisition Glass Ceiling
Oscar Clark on best practice for building audience
Helping Hand
Fundamentally Games teams up with Buzz Capital for new User Acquisition Testing Program
The company will offer support to devs at an earlier stage
Masterclass
Fundamentally Games’ Oscar Clark on how and when to save a failed game
“We all need to be reminded to take a step back and look at how we consider data and how best to use it smartly to inform our decisions”
Interview
Fundamentally Games’ Oscar Clark on game monetisation design and building value into your game
"Understanding the Player lifecycle means we understand how their perception of value changes over time and this introduces new opportunities to build ongoing and more sustainable value."
Pgc Digital
PGC Digital: Working with charities
"The best partnerships are the ones that start with the why. Why should we have this partnership?"
Pgc Digital
PGC Digital: How to effectively monetise your games
"Value to the player is key and is so influenced by a bunch of different things, some of which you will have no control over"
Pgc Digital
PGC Digital: What it means to be an indie developer
"For the longest time big publishers were not interested in indie titles"
Living Price
Living Price and Promotion: Designing your live ops around what players actually value
Fundamentally Games' Oscar Clark looks at integrating pricing and promotions into a living game
Looking At Liveops
What is live ops, anyway?
Oscar Clark breaks down an area he knows particularly well
Pgc Digital
PGC Digital: What investors in Europe and Asia want in the current climate
Fundamentally Games' Ella Romanos leads the chat
Live Ops
Fundamentally Games raises seed round to help developers create live ops games
Tools, processes and resources will be provided
Hypercasual Vs Gaas
Hypercasual vs GAAS - Lessons for lean #Gamedev
What can two very different development strategies can teach us as game developers
Market Overview
Territory report: data and interviews from the UK games scene
The keys to the kingdom: inside the UK industry, market and mobile sector
Women In Games
Ella Romanos: "I'm really inspired by people who forge their own paths through the industry and who help others"
Profiling a few of the industry's stars to celebrate International Women's Day
Monetised
Rovio and Hatch join Finnish seminar to discuss how to monetise effectively and ethically
Event taking place in Finland and will be streamed online
Live Operations
What is live ops and why should you care?
It's the hot buzzword in the games industry, but what does it really mean?