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Shilpa Bhat on Star Chef's global success

Shilpa Bhat on Star Chef's global success

As part of Pocket Gamer Connects Bangalore 2015, 99Games' senior producer Shilpa Bhat gave a talk on how its game Star Cheffound success.

Initially soft-launched in Canada and Australia, the game was eventually launched in the UK before it took to the global market.

Culture club

Bhat spoke about how the team redesigned the game for each territory, introducing culture-specific dishes to increase the game's appeal in specific countries.

For example, when launching in China, "we added Asian food cuisine and an Asian chef", and "were prominently featured during Chinese New Year."

You can see all our videos from Pocket Gamer Connects Bangalore 2015 in this YouTube Playlist.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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