As part of Pocket Gamer Connects Bangalore 2015, 99Games' senior producer Shilpa Bhat gave a talk on how its game Star Cheffound success.
Initially soft-launched in Canada and Australia, the game was eventually launched in the UK before it took to the global market.
Bhat spoke about how the team redesigned the game for each territory, introducing culture-specific dishes to increase the game's appeal in specific countries.
For example, when launching in China, "we added Asian food cuisine and an Asian chef", and "were prominently featured during Chinese New Year."
You can see all our videos from Pocket Gamer Connects Bangalore 2015 in this YouTube Playlist.