Chinese mobile ad network Mobvista buys NativeX for $25 million

US mobile monetisation platform NativeX, which works with over 1,000 clients including Square Enix, Yodo1 and Fingersoft, has been acquired by Mobvista.

The all-cash deal was worth $25 million.

NativeX's CEO Rob Weber will continue in his post, also becoming a VP at Mobvista.

The Chinese outfit, which with a daily reach of 10 billion impressions claims to be Asia's largest mobile advertising company, is valued at around $900 million.

It has 300 employees and offices in Hong Kong, Guangzhou, Beijing, San Francisco, New Delhi, and Singapore, while NativeX has around 50 staff and offices in Minneapolis (Minnesota), California, and Finland,

Better together

"NativeX is a solid, sustainable business and our technology focus and values are perfectly aligned to deliver rich growth opportunities to the mobile market and to further secure Mobvista's international goals and success, especially to speed up our ability to supply substantial audiences in Western markets," commented Mobvista's CEO Wei (Robin)  Duan.

"Acquiring NativeX is another key step in realizing our global ad-tech vision to develop a multi-dimensional global ecosystem of mobile traffic."

Rob Weber added: "The Mobvista acquisition of NativeX allows us to expand the distribution of our native ad technology throughout the world for an even greater international presence.

"We are excited to bring Mobvista's leading global demand to NativeX's monetization partners and it's strong global supply, especially in APAC, to our advertising partners."