Pokemon GO fans generated approximately $16 million in travel and tourism revenue in Japan's Tottori Prefecture during a three-day Safari Zone event for the game.
According to the Tottori regional government, over 89,000 people arrived during the event, held on November 24th-26th 2017, which is more than double the previous record number of visitors to the area.
The Safari Event rounded off an influencer campaign called Pokemon GO Travel, which saw influencers iHasCupquake, Coisa De Nerd, and Rachel Quirico explore Japan and take part in various Pokemon GO-related activities. The trio ended their tour of Japan in the Tottori Sand Dunes for the Safari Zone event.
During this, Niantic held a Global Catch Challenge around the world. Players managed to catch 3.36 billion Pokemon across seven days, unlocking new Pokemon in various parts of the world.
Niantic recently raised a reported $200 million, including investment from China's NetEase. It is currently developing a new location-based game using the Harry Potter IP.