Fire Emblem Burns Bright 7 years of Fire Emblem Heroes: Evolving beyond an SRPG into Nintendo’s only billion-dollar mobile game
April 3, 2023 Collaborations Fire Emblem Heroes may have just teased another Engage crossover Nintendo has repeatedly pushed mobile as a cross-promotional tool
February 9, 2023 Emblem, Engage Fire Emblem Engage DLC to feature Heroes’ original mascot Heroes original character Veronica started out as the mobile game’s antagonist
January 25, 2023 Cross-platform Promo Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage The cross-promotional mobile-to-console tactics continue
January 18, 2023 Marketing Masterplan New Fire Emblem Engage characters emerge on mobile first Ahead of the game's Switch launch, it's mobile players that get to see Nintendo's new characters
December 8, 2022 Lucky Seven Nintendo’s most successful mobile game Fire Emblem Heroes celebrates Version 7.0.0 update Book 7, new characters, in-game celebrations and more
November 9, 2022 Nintendo Numbers Nintendo mobile downloads "equivalent to the cumulative unit sales total of all Nintendo hardware" The milestone of 800 million downloads since 2016 was achieved in October
November 8, 2022 New Partnership Nintendo and DeNA's new joint venture Nintendo Systems aims to strengthen mobile business The new subsidiary will focus on research and development
June 30, 2022 Fired Up Fire Emblem Heroes exceeds $1 billion in lifetime revenue Fire Emblem Heroes is the first Nintendo game to join the billion-dollar Unicorn Club
February 7, 2022 Rpg Revenue Fire Emblem Heroes approaches $1 billion Nintendo's highest-earning mobile game
July 28, 2021 World Not An Oyster Dr. Mario World becomes Nintendo's worst-performing mobile game to-date Less than $14 million in revenue in two years
June 30, 2020 Nintendo's Rethink The big game company that couldn't: Nintendo's mobile rethink Jon Jordan explores Nintendo's decision to scale back on mobile
June 22, 2020 Making The Switch Report: Nintendo to begin slowing down its mobile business to focus on Switch No new games planned until the end of the fiscal year
April 1, 2020 Overwatch Goes Googly April Fool's Day 2020: From a Fire Emblem Heroes spinoff to Pokemon GO pranksters A round-up of the game's industry's pranks for the day
March 11, 2020 Mar10 Day Mario Kart Tour topped mobile downloads for Nintendo in 2019 App Annie data provided to celebrate Mario day
February 3, 2020 Subscription Service Fire Emblem Heroes looking to bolster revenues with new subscription pass The Feh Pass is coming for $9.49 a month
January 28, 2020 Nintendo's Billion Nintendo's mobile games have cleared $1 billion in revenue combined Fire Emblem Heroes still leads the pack at $656 million
October 3, 2019 Slow Train Nintendo slouches towards $1 billion of mobile revenue $87 million still to make
May 21, 2019 The Bell Tolls Nintendo pulling Fire Emblem Heroes and Animal Crossing: Pocket Camp in Belgium amidst loot box concerns Fire Emblem Heroes and Animal Crossing: Pocket Camp will be taken offline in August
March 6, 2019 Keep Your Money Nintendo urges mobile partners to not focus on player spending Mario maker does not want to be seen as greedy
September 5, 2018 Straight Fire Nintendo’s Fire Emblem Heroes brings in over $417m in revenue The tactical RPG has made up 78 per cent of Nintendo’s mobile revenue since launch in February 2017
August 2, 2018 Fired Up Fire Emblem Heroes fires up $400m in worldwide revenue The RPG launched just under 18 months ago and has proven to be Nintendo’s most popular outing on mobile
February 21, 2018 Fire Emblem Heroes Revenue Fire Emblem Heroes generated almost $300 million in revenue in its first year Sensor Tower estimates it's still generating $10 million each month
October 31, 2017 Performance Rundown Super Mario Run clocks up 200 million downloads but Fire Emblem Heroes has better profitability Mario gets the reach as Fire Emblem get the money