BIGO Ads marks five-year streak in IAB Tech Lab certification programme

• BIGO Ads achieves IAB Tech Lab Certification for fifth consecutive year
• OM SDK Certification is the industry's unified standard
• Compliance with Media Rating Council (MRC) standards

BIGO Ads has once again passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK), making it one of the programmatic advertising platforms worldwide to maintain this certification for five consecutive years (2020 to 2025).

As a dedicated industry standard leader, BIGO Ads is committed to building a transparent advertising ecosystem that is visible, measurable, and verifiable - providing a stronger, more efficient, and trustworthy foundation for collaboration between advertisers and developers across the globe.

1) OM SDK Certification: The global industry’s unified standard and consensus

• Standardised measurement protocol: Developed by IAB Tech Lab, the OM SDK enables consistent collection of key metrics—such as ad viewability, impression measurement, exposure duration, and user interaction - via the Open Measurement Interface Definition (OMID) across mobile and web environments.
• Cross-platform compatibility and native support: The OM SDK offers native support for iOS and Android platforms, along with JavaScript library support for mobile H5 (WebView) scenarios. Prominent third-party verification and measurement providers such as IAS, DoubleVerify and others are able to directly access OMID signals without necessitating additional SDK integrations.
• Compliance with Media Rating Council (MRC) standards: The OM SDK adheres to Media Rating Council–approved methodologies, ensuring metrics such as exposure rates and viewable pixel percentages meet authoritative industry standards for consistency and reliability.

2) Five consecutive years of certification: commitment to enhanced transparency

Since 2020, BIGO Ads has consistently maintained OM SDK certification for five consecutive years. This achievement goes beyond technical validation, demonstrating BIGO Ads’ long-standing commitment to building a verifiable, measurable and trustworthy advertising environment amid rising demands for transparency.

For advertisers: data precision to enhance campaign effectiveness

• Accurate identification of valid impressions: A unified viewability standard helps advertisers precisely identify traffic genuinely seen by users, effectively eliminating invalid impressions, optimising budget allocation, and improving return on investment (ROI).
• Increased transparency in advertising delivery: By resolving discrepancies caused by disparate third-party SDK metrics, consistent cross-platform measurement is achieved, thereby strengthening control and transparency across the advertising supply chain.
• Budget and performance optimisation: Integrating multi-dimensional data, including impressions, clicks, and user interactions, provides advertisers with comprehensive insight into ad delivery and user engagement, supporting robust campaign analysis and strategic optimisation.

For developers: leveraging OM SDK support to unlock commercial potential

• Enhancement of advertising revenue potential: Standardised measurement of ad visibility improves transparency and verifiability, increasing advertiser confidence and attracting campaigns with higher budgets.
• Reduction of integration complexity and cost: As an industry-standard framework, the OM SDK enables one-time integration with multi-party verification, eliminating redundant SDK implementations and boosting technical efficiency.
• Strengthening platform competitiveness: Supporting the OM SDK enables platforms to quantify and verify ad quality, fostering greater trust and enhancing negotiating leverage in commercial collaborations.

3) BIGO Ads: a pioneer in building a transparent global advertising ecosystem

BIGO Ads is an all-in-one programmatic platform that helps apps and brands scale globally. Powered by advanced deep learning, we optimise user acquisition and monetisation to deliver smarter targeting, better ROI, and sustainable growth.

Committed to industry standards and exceptional experiences for both developers and advertisers, BIGO Ads drives greater transparency and automation. Through sustained OM SDK certification and broad compatibility with leading measurement tools, we partner with brands worldwide to build an open, transparent, and trustworthy advertising ecosystem.  

Connect with the BIGO Ads Team to drive efficient, transparent, and sustainable growth!