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Data derby: App Annie acquires analytics rival Distimo

And wraps up a $17 million funding round
Data derby: App Annie acquires analytics rival Distimo
Date Type Companies Involved Size
May 28, 2014 acquisition Distimo Not disclosed
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San Francisco-based analytics firm App Annie has announced the acquisition of app intelligence outfit Distimo at the conclusion of a new $17 million strong funding round.

Distimo is App Annie's first acquisition in its four-year history and, although the terms were not disclosed, App Annie clarified that it was made with a combination of cash and equity.

The overall goal of the acquisition, according to App Annie CEO Bertrand Schmitt, is to "...allow us to accelerate the development and launch of new features, platforms and products that will allow you to deepen the analysis of your own apps and the app marketplace."

Schmitt also notes that App Annie users will continue to have access to the traditional App Annie platform.

As for Distimo users, a mass email sent out this morning outlines a "smooth migration process" which will merge and integrate its key features into App Annie.

Intelligent design

As part of the acquisition, Distimo's employees will be integrated into App Annie workforce. Its founders are slated to take on key roles in within their respective teams, while its Netherlands headquarters will become App Annie's European research and development center.

Following the Distimo acquisition, App Annie now has a total of 240 employees worldwide.

Speaking on the acquisition, Vincent Hoogsteder - CEO of Distimo - was philosophical.

"It made complete sense for us to join the team at App Annie. We share the same vision to inform everyone in the app industry with the best data and analytics platform, and we’re excited about what we can achieve together and the road ahead."

Finally, in addition to the acquisition, App Annie has announced the conclusion of a $17 million funding round from its existing investors - IDG Capital Partners, Greycroft Partners, and Sequoia Capital.

This brings App Annie’s total money raised to $39 million, pat of which is being used to fund the Distimo acquisition.

[source: App Annie]