Expertise, experience and insight - Seven fabulous fireside chats from PGC London 2025
PGC London in 2025 was our biggest and best yet. It brought together the movers, shakers, creators and pioneers from around the global mobile games market, to discuss the challenges, share the opportunities and learn from the best in the business.
Our friends at HyprMX took the opportunity to sit down with many of the people helping shape the future of the games ecosystem, from designers and developers to the founders and business leaders at the forefront of the rapidly-evolving mobile games community.
Enjoy the experience and expertise from Rzain Consulting, gamigo, X3M, Plarium, Code Dish and Gamebiz Consulting.
Watch and learn!
#1: RZAIN
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RZAIN »Claire Rozain - Founder, Rzain Consulting
Lexi sits down with Claire Rozain to discuss her journey into the games sector. Her decision to move out of large studios and establish her own business and how she approaches building partnerships.
#2: Gamigo
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Gamigo »Jeannie Odreman, Director of Mobile Publishing.
Brian from HyperMX talks to Jeannie Odreman, the Director of Mobile Publishing at gamigo about a day in her life at the company, how the player community contributes to the success of games and how the company has navigated the difficulties of the global games market in 2024.
#3: X3M
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X3M »Ignacio Ortiz - X3M
Brian speaks to Ignacio Ortiz, the co-founder and COO of X3M about the rollercoaster year of 2024, the challenges of ad quality, ad monetisation, brand advertising, the future of ads in games and his predictions for the year ahead.
#4: Plarium
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Plarium »David Sigal - Ad Monetisation Manager - Plarium
Brian and David look back at the challenges of 2024 a 'robust' year for games companies, the studio's acquisition by Modern Times Games (MTG) and the trends he sees for the year ahead.
#5: Code Dish
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Code Dish »Ben Lin - VP of Business
Lexi and Ben discuss the value of partnerships in the games sector in 2025, why people are the most critical part of partnerships and the role of the player in building valuable and trustworthy relationships for each client.
#6: GameBiz Consulting
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GameBiz Consulting »Ivona Pinjak - Ad Monetisation Specialist
Brian and Ivona discuss her entry point into the world of games, the ongoing evolution of the games ecosystem and finding the balance between ad monetisation, gameplay and the user experience to find that sweet spot to keep players happy, while maximising revenue.
#7: FunPlus
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FunPlus »Bob Slinn - VP of Business Development
Lexi and Bob talk about Bob's career so far, his move from entertainment into the games, his role at FunPlus, the value of building long-term relationships within the $200M global games industry and his predictions for 2025 and beyond.
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