Ai In Games
Level up your game with the AI Gamechangers Summit
Gain key insight on the many ways AI impacts game making, and changes the course of the industry
Actionable Insight For Every Dept
Inside the data systems of gaming's global hits: The tech stack behind billions in revenue
Find out how ThinkingData is unifying data analytics and live ops into a single scalable platform for developers and publishers worldwide
How Oem Ads Can Deliver
User acquisition’s next level: How mobile OEM advertising is changing the game
"OEM channels allow marketers to reach users at crucial points, such as during device activation, system-level app discovery, and through native notifications."
Industry Insights
Ten billion installs later: Why publishing isn’t just publishing anymore
Azur Games’ Dmitry Yaminsky shares how game publishing has evolved over the years and his take on developing in today's market
Pgc Aqaba
Why you can’t afford to overlook the MENA market
Save $445 with Super Early Bird rates to Pocket Gamer Connects Aqaba
Gateway To China
DataEye co-hosting cocktail industry party during ChinaJoy
Invitation to join C-level B2B cocktail party in Shanghai, August 2nd
Ua Truths
Why ad quality is the only game worth playing
The truth behind those bad ads that see installs rise at the risk of retention
Hot Five
Hot Five: Soolra’s iPhone controller case, Netflix’s gaming investment plans, and EU reportedly likely to greenlight App Store changes
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: Pokémon Friends, Metal Slug Tactics, Rollercoaster Racer and more
We highlight the latest new games that have broken cover over the past week
Machine Learning
The revolutionary impact of machine learning on mobile advertising
"The adoption of machine learning in mobile advertising has accelerated dramatically following breakthrough AI technologies"
Data Dive
H1 2025 genre analysis: Mobile strategy games surge to $10.6bn as RPG revenue tumbles
We analyse AppMagic data to determine the top genres globally and in the US, comparing rising stars with stumbling giants
Chinese Market Insight
APAC and China are pivotal to innovation, scale, and spending power in games
Key insight into APAC and China's game sector ahead of Pocket Gamer Connects Summit Shanghai on July 30th
Hot Five
Hot Five: Rollic’s 1,000 ideations per month, Coin Master - Board Adventure soft launch, and Uma Musume: Pretty Derby’s post-expansion performance
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: My Talking Tom Friends 2, Coin Master - Board Adventure, and more
We highlight the latest new games that have broken cover over the past week
Tributes
The games industry pays tribute to Andy Brammall
In memory of an industry legend
Chinese Games Market
Large, lucrative and hyper-competitive: Why you need to understand the Chinese games market
Invaluable insight on APAC and China's games market ahead of PG Connects Summit Shanghai, July 30th
Gateway To Chinajoy
Everything you need to make your last-minute ChinaJoy trip hassle-free
What international visitors need to know before they head to Shanghai
Deal Tracker
Show Me The Money: Scopely closes $3.5bn Niantic deal, UK gets £30m Games Growth Package, and Moshi Monsters' crowdfunding push in June 2025
Show Me The Money: The big deals from June 2025
Company Spotlight
Company spotlight: Digital Turbine
Find out more about Digital Turbine, The Austin, Texas headquartered ad tech company that bills itself as 'your direct line to the moments that matter'
Hot Five
Hot Five: Pokémon Go’s ninth anniversary, Clash Royale’s Merge Tactics mode, and China's domestic licence changes
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Shortlist Showcase
Meet the Finalists: Pocket Gamer Mobile Games Awards 2025
Every category, every shortlisted nomination showcased for the most important vote you'll cast this week
New Games
New release roundup: DC Worlds Collide, Subnautica, Raising Reincarnated SwordMage, and more
We highlight the latest new games that have broken cover over the past week
Region Focus
State of play: Inside China's increasingly influential games industry
Ahead of the debut Pocket Gamer Connects Summit Shanghai on July 30th, we speak to industry executives and take a look at the rise of China's games sector
Chinese Games Market
Why understanding Chinese games and gamers is crucial to global success
Expert insight on the Chinese games market ahead of PG Connects Summit Shanghai, July 30th
Mobile Mavens
Mobile Mavens: The verdict on Xbox Game Pass and Microsoft's games strategy
We asked our Mobile Mavens how they feel about Xbox Game Pass, Microsoft’s "play anywhere" shift and whether the subscription service model really works for games
State Of Investment
Aonic on the state of games investment in 2025 and tips for raising funds
Aonic co-founder and chief product officer Olliver Heins offers investment advice and thoughts on the state of the market at Develop: Brighton
Playable Ads For Mid & Hardcore
How to build great playable ads for midcore/hardcore games
"The ad we produced together allowed users to experiment with how different character combinations impact the battle experience"
Pgc Aqaba
What to expect at Pocket Gamer Connects Aqaba 2025
Ready to network, learn and pitch in Aqaba, November 8th-9th
Elevator Pitch
A step-by-step guide to a successful elevator pitch
How to pitch your game product efficiently to secure future support
Development Journey
Inside mobile hitmaker Lilith Games
Lilith Games' Vincent Ou guides us through the Chinese company's company culture, development strategy and live ops tactics it's used to create billion-dollar hits AFK Journey and Rise of Kingdoms
Recruitment
How games industry professionals are finding their next role with PGC Careers Zone
Recruitment with Sandsoft and Games Factory Talents proves that face-to-face networking and AI-powered matchmaking works
Hot Five
Hot Five: Zenless Zone Zero's $442m year one, King reportedly loses 10% of staff, and Toca Boca hit by layoffs
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: Angry Birds Bounce, Mo.co, Goat Simulator 3 and more
We highlight the latest new games that have broken cover and are all set to do big business
Mobile Games Awards
Last chance for Mobile Games Awards Early Bird tickets
Book your spot at the Mobile Games Awards 2025 ceremony today
Pgc Helsinki
How to navigate Pocket Gamer Connects Helsinki
Key points how to steer your way around one of the biggest industry events
Five Ways To Optimise Webshops
Five proven in-game linkout strategies to drive iOS players to your webshop
"The best way to minimise friction and boost conversions is by using an in-game web popup that lets players complete their purchase without ever leaving the game"
Roguelike Reimagining
Angry Birds Bounce game lead talks brick breaker genre, development under Sega and "a great deal of interest on Apple Arcade"
Bryan Cook reveals all from the ideation phase, prototyping, design decisions and creating the first Angry Birds game since Rovio’s acquisition by Sega
Industry Insights
Industry Insights: The future of Xbox, the new platform gold rush, and Supercell's experimental release strategy
Analysis from around the industry
Nordic Games Market
7 reasons why the Nordic games market matters to Eastern Europe
Connect with the Nordic game sector at Pocket Gamer Connects Helsinki, October 7th-8th
Discover Shanghai
First speakers announced for Pocket Gamer Connects Summit Shanghai
A first glimpse into the lineup of expert speakers coming to Shanghai, July 30th
Hot Five
Hot Five: Kingshot and SD Gundam G Generation Eternal shoot past $100m, and Grow a Garden hits 21m concurrent users
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: Marvel Mystic Mayhem, Uma Musume: Pretty Derby, Lego Fortnite Expeditions and more
We highlight the latest new games that have broken cover over the past week
Pocket Gamer Connects
A pocket guide to Pocket Gamer Connects 2025
Supporting the global games industry one conference at a time
Discover Shanghai
Why game publishers come to Shanghai
Discover the Chinese game sector's new talents and opportunities, July 30th
Ops + Creative = Games
Why the future of game studio success is operational, not just creative
'When everyone has access to the same powerful tools, the same distribution channels, and the same marketing megaphones, how do you stand out?"
Growing Trend
Embedded finance: A new breed of lending products in mobile games and apps
Mobile Finance Collective founder Martin Macmillan shares his insights on a new financing mechanic for games that hasn’t been seen before
Moshi Monsters Mobile
Mind Candy CEO talks Moshi Monsters comeback: New mobile game, toys and merch are "all on the table"
Christianne Amodio reveals the value of fan feedback and the "outpouring of support" since the Moshi Monsters comeback Kickstarter was targeted with fake pledges
Nominate Now
Last chance to nominate for Pocket Gamer Mobile Games Awards 2025
Submit your favourites across 22 categories before Friday, June 27th
Hot Five
Hot Five: Fortnite’s Blitz Royale, Moshi Monsters’ comeback Kickstarter sabotaged, and UK Government launches £30m games industry fund
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Shanghai Summit
Why Pocket Gamer Connects Summit Shanghai is an ultimate gateway to the world’s largest games market
Explore our curated tracks offering insight on how to enter the regional market as well as grow globally