Looking Back
A brief history of the mobile games industry
We take a look back at the last decade and a half of mobile gaming, analysing the key trends that built the industry we have now, and what the future holds for the sector
Call To Action
It's time to stop sexist creatives in user acquisition - here's how
UA and marketing expert Matej Lančarič calls out the issue of sexist ads in the mobile games market and how this has got to stop
Hot Topics
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Our industry experts weigh in on the power of long, and enduring games. Do endless liveops keep the market ticking? Or stop new devs from breaking through?
Ios18 At Wwdc
The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone
As expected Apple went in hard on AI-powered features for iOS18, but it's the limited number of handsets that can use them that's surprising
Road To Helsinki
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalisation
17% of mid to high spenders spend on two Devsister games cumulatively
Hypercasual Market
The state of the hypercasual genre in 2024
Sergey Martinkevich takes a closer look at how the hypercasual genre has performed over the first half of the year
Big News
Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Road To Helsinki
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
The Metaccore game lead underscores the importance of concept testing in his talk from Pocket Gamer Connects Helsinki 2023
Race To The Top
Fingersoft CEO Jaakko Kylmäoja: Building the world's most downloaded racing games
Lego Hill Climb Adventures is out now, joining a series that's so far seen over two billion downloads. Here's the inside story on the latest Hill Climb and Fingersoft's plans for the future
Industry Insights
The experts' guide to mobile games monetisation: Part two
Kwalee’s John Wright continues his insight into mobile games monetisation from live ops to events
Road To Helsinki
Kinoa's Hen Gelberg on “The true power of LiveOps”
Kinoa's chief business development officer and co-founder discusses the core components of live ops and how to best unlock their true potential
Five New Games
New release roundup: The best new mobile games from RPG roguelikes to a Star Wars surprise
We highlight five new games that have broken cover and are all set to do big business
Industry Insights
The experts' guide to mobile games monetisation: Part one
Kwalee’s John Wright begins with ideas for mobile games monetisation and tips on game economies and in-app purchases
Out Now!
A galaxy far, far away… Why Star Wars: Hunters took six years to hit the target
Upon the games release, we get the inside story on the long awaited game from Zynga’s executive vice president Yaron Leyvand
Legal Advice
DMCA vs user-generated content: The case of Nintendo vs Garry's Mod
When your users can create anything they want in your game world, having rock-solid Terms of Use becomes a vital necessity
Top Charts
May 2024 mobile game charts: Brawl Stars peaks, Supercell rises, and Dungeon & Fighter Mobile’s big China launch
Our monthly look at the global mobile game rankings across the App Store and Google Play
Hot Five
Hot Five: Squad Busters launches globally, AFK Journey gets innovative, and Juicy Button Games has big plans for 4X strategy genre
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Five New Games
New release roundup: The best new mobile games from Supercell’s Squad Busters to Hill Climb’s Lego evolution
We highlight five new games that have broken cover and are all set to do big business
Growth Strategy
Game analysis: How Brawl Stars achieved its incredible comeback
Claire Rozain of RZAIN Consulting explains how Supercell’s Brawl Stars turnaround is the perfect case study for a data-driven growth strategy
Mobile Mavens
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
With Squad Busters set for a global release at the end of the month we asked the industry what it thinks of the Supercell's soft-launched sixth game
Missing Millions
Supercell's big Squad Busters mistake and how they're missing out on millions
Božo Janković explains how Squad Busters lack of ads could add up to a mountain of lost revenue
Mobile Mavens
Mobile Mavens: The industry wades in on Squad Busters from its “transformative impact” to being “corporate box ticking”
We asked the industry what it thinks of the sixth Supercell game to get a global launch
Deconstruction
Game Analysis: The evolution of idle RPG systems
Jakub Remiar goes under the hood of Lilith Games AFK journey to share the improvements it makes in the idle RPG genre
Hot Five
Hot Five: Disney x Fortnite, Sega’s sonic speed, and a potential Keywords Studios buyout
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Market Insight
Case study: How Supercent’s games made it to the top in a stagnating hypercasual market
A closer look at Supercent’s games reveals some best practices to gain a competitive edge in today's challenging market
Week That Was
Week in Views - Bytedance's fancy footwork, Sega's soaring success and PlayStation's mobile mania
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Lessons In Law
DMCA know-how: How to protect your rights and assets in 2024
Over 25 years after the introduction of the Digital Millennium Copyright Act it's still working to protect rights and ownership. Here's how to wield its power
Five New Games
New release roundup: The best new mobile games from the potently papery to an RPG parody
We highlight five new games that have broken cover and are all set to do big business
Anniversary
The Gaming Lab Jordan celebrates 13 years of innovation
Nour Khrais of Maysalward on 13 years of empowering Jordan's youth and the history of their annual App Challenge
Hot Five
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Week in Views - From Aristocrat's big gamble to Take 2's big game…
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Five New Games
New release roundup: The best new mobile games from a battle royale to a console classic remake
We highlight five new games that have broken cover and are all set to do big business
Metrics Boost
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
AppQuantum's Oleg Nalimov shares how new innovative offers were key to Gold & Goblins renewed success
Going Global
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Tencent takes another stab at taking its blockbuster MOBA to global markets
In Depth
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
UA and marketing expert Matej Lančarič examines the changes made throughout the game's development and its ongoing global launch strategy
Ad Strategy
Why diversified revenue streams are the key to maximising monetisation
As the monetisation landscape shifts, mixing up your ad strategies can ensure that no money gets left on the table
Hot Five
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Week in Views - Xbox's mobile games store is doomed to fail, Sonic meets the Angry Birds, and Apple's iPad problem
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Five New Games
New release roundup: The best new mobile games from a round of roguelikes to a Sonic surprise
We highlight five new games that have broken cover and are all set to do big business
Ios Upgrades
Apple's iPad problem isn't new hardware - it's new software
This week we got a new iPad with a new M4 processor… And it's precisely what nobody wanted. But a solution could be coming soon…
Dma Survey
A third of developers implementing new payment options in face of Digital Markets Act’s $18 billion opportunity
Aghanim co-CEO Constantin Andry discusses the results of a new survey into DMA awareness, and how it can significantly boost revenue and end layoffs
Hot Five
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Top Charts
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Our monthly look at the global mobile game rankings across the App Store and Google Play
Esports Summit
The Esports Future Summit: 7 things we learned
Jordan’s five-year plan: lessons from industry experts at last week’s conference in Aqaba
Week That Was
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Emulation Sensation
Apple and Nintendo's Delta blues: A legal timebomb or just the new normal?
Changes to EU law have placed an app able to grant free access to Nintendo games at number one on Apple's own store. So what the 'hack' is going on?
Five New Games
New release roundup: The best new mobile games from the morality of AI to Dadish’s 3D journey
We highlight five new games that have broken cover and are all set to do big business
Squad Busters Science
Game Analysis: The evolution of Squad Busters
Game design expert Jakub Remiar takes a closer look at the tweaks Squad Busters has undertaken as it preps for its global launch