Behind The Scenes
Behind Black Deck’s rise: A case study in product, monetisation, and trust
SayGames’ Katya Sabirova shares on Black Deck’s journey from early struggles to a $30M hit
Nordic Games Industry
Growth, challenges and future opportunities in the Nordic games market
Expert insight into the Nordic games market ahead of PG Connects Helsinki, October 7th to 8th
Wants And Wishes
Games are Make-A-Wish’s fastest-growing wish category, but the industry has "taken a backseat" since the pandemic
Make-A-Wish International charitable gaming and creators community manager April Stallings talks Infinite Wishes, opportunities for developers to get more involved, and her plans for Gamescom 2025
Pgc Helsinki 2025
Five ways game makers can get involved with PG Connects Helsinki 2025
Discover the new range of customised sponsorship packages for developers and publishers that drive real value
Industry Insights
From click to commitment: a D30 strategy
Experts at Supersonic from Unity break down how to turn new players into loyal gamers
Hot Five
Hot Five: Konami's games division grows 14%, Fortnite to return to iOS in Australia, and AppsFlyer reportedly in acquisition talks worth up to $4bn
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Big Promos
Gamescom week preview: Who’s looking to make a splash at the show?
We take a look around the Koelnmesse to see which games and companies are getting the big promotions
Party Planning
Pocket Gamer’s ultimate Gamescom 2025 party guide
Making the most of every event around Devcom and Gamescom 2025
New Games
New release roundup: LEGO Bluey, Dragon Spira, Once Human: RaidZone, and more
We highlight the latest new games that have broken cover over the past week
Rewarded Ua Insight
Rewarded UA Is a strategic advantage – if you treat it that way
"If there's one thing I want gaming companies to take away, it’s this: rewarded networks aren’t just traffic sources, they’re strategic partners"
Mobile Games Awards
The Pocket Gamer Mobile Games Awards: 2025 finalists and previous winners
Meet the best in the business during Gamescom week for an evening of celebration and informal networking
Mobile Games Awards
Last chance to book a spot at the Pocket Gamer Mobile Games Awards 2025
Attend the live reveal and celebrate with the winners in Cologne, August 19th
Hot Five
Hot Five: Clash Royale’s Brawl Stars moment, AppLovin vs Unity, and the NextBeat team joins Duolingo
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: Talking Tom & Friends: World, Mecharashi, Farlight 84 and more
We highlight the latest new games that have broken cover and are all set to do big business
Fitness Formula
How Talofa Games' Monster Walk aims to stand out from Pokémon Go
CEO Jenny Xu discusses raising $6.3 million, making exercise accessible and fun, and why it's targeting a Gen Z audience
Clash Comeback
Is Clash Royale having its Brawl Stars moment?
This July, monthly spend grew by 251% Y/Y and hit its highest since December 2017
Hot Five
Hot Five: Uma Musume’s $22.8m overseas launch, Krafton’s record-breaking H1, and casual games’ strong market growth
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Pocket Gamer Party
Mingle with industry professionals at the Pocket Gamer Party during Gamescom
Registrations now open to join the Cologne party on August 20th
Games Funding
What makes investors interested in your game
Why understanding evolving investment strategies in games is crucial to developers
New Games
New release roundup: Kingdom Rush Battles, Wargroove 2, Settris, and more
We highlight the latest new games that have broken cover over the past week
Industry Insights
First impressions count: Creating the ultimate first time user experience
Elran Ettinger offers insights on creating the best first impressions on players
Happy 10th Birthday Heroiclabs
A heroic ten years
"We kept seeing studios reinvent the wheel: building complex backend systems from scratch instead of focusing on the game itself... we knew there had to be a better way."
Ai In Games
Level up your game with the AI Gamechangers Summit
Gain key insight on the many ways AI impacts game making, and changes the course of the industry
Actionable Insight For Every Dept
Inside the data systems of gaming's global hits: The tech stack behind billions in revenue
Find out how ThinkingData is unifying data analytics and live ops into a single scalable platform for developers and publishers worldwide
How Oem Ads Can Deliver
User acquisition’s next level: How mobile OEM advertising is changing the game
"OEM channels allow marketers to reach users at crucial points, such as during device activation, system-level app discovery, and through native notifications."
Industry Insights
Ten billion installs later: Why publishing isn’t just publishing anymore
Azur Games’ Dmitry Yaminsky shares how game publishing has evolved over the years and his take on developing in today's market
Pgc Aqaba
Why you can’t afford to overlook the MENA market
Save $445 with Super Early Bird rates to Pocket Gamer Connects Aqaba
Gateway To China
DataEye co-hosting cocktail industry party during ChinaJoy
Invitation to join C-level B2B cocktail party in Shanghai, August 2nd
Ua Truths
Why ad quality is the only game worth playing
The truth behind those bad ads that see installs rise at the risk of retention
Hot Five
Hot Five: Soolra’s iPhone controller case, Netflix’s gaming investment plans, and EU reportedly likely to greenlight App Store changes
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: Pokémon Friends, Metal Slug Tactics, Rollercoaster Racer and more
We highlight the latest new games that have broken cover over the past week
Machine Learning
The revolutionary impact of machine learning on mobile advertising
"The adoption of machine learning in mobile advertising has accelerated dramatically following breakthrough AI technologies"
Data Dive
H1 2025 genre analysis: Mobile strategy games surge to $10.6bn as RPG revenue tumbles
We analyse AppMagic data to determine the top genres globally and in the US, comparing rising stars with stumbling giants
Chinese Market Insight
APAC and China are pivotal to innovation, scale, and spending power in games
Key insight into APAC and China's game sector ahead of Pocket Gamer Connects Summit Shanghai on July 30th
Hot Five
Hot Five: Rollic’s 1,000 ideations per month, Coin Master - Board Adventure soft launch, and Uma Musume: Pretty Derby’s post-expansion performance
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: My Talking Tom Friends 2, Coin Master - Board Adventure, and more
We highlight the latest new games that have broken cover over the past week
Tributes
The games industry pays tribute to Andy Brammall
In memory of an industry legend
Chinese Games Market
Large, lucrative and hyper-competitive: Why you need to understand the Chinese games market
Invaluable insight on APAC and China's games market ahead of PG Connects Summit Shanghai, July 30th
Gateway To Chinajoy
Everything you need to make your last-minute ChinaJoy trip hassle-free
What international visitors need to know before they head to Shanghai
Deal Tracker
Show Me The Money: Scopely closes $3.5bn Niantic deal, UK gets £30m Games Growth Package, and Moshi Monsters' crowdfunding push in June 2025
Show Me The Money: The big deals from June 2025
Company Spotlight
Company spotlight: Digital Turbine
Find out more about Digital Turbine, The Austin, Texas headquartered ad tech company that bills itself as 'your direct line to the moments that matter'
Hot Five
Hot Five: Pokémon Go’s ninth anniversary, Clash Royale’s Merge Tactics mode, and China's domestic licence changes
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Shortlist Showcase
Meet the Finalists: Pocket Gamer Mobile Games Awards 2025
Every category, every shortlisted nomination showcased for the most important vote you'll cast this week
New Games
New release roundup: DC Worlds Collide, Subnautica, Raising Reincarnated SwordMage, and more
We highlight the latest new games that have broken cover over the past week
Region Focus
State of play: Inside China's increasingly influential games industry
Ahead of the debut Pocket Gamer Connects Summit Shanghai on July 30th, we speak to industry executives and take a look at the rise of China's games sector
Chinese Games Market
Why understanding Chinese games and gamers is crucial to global success
Expert insight on the Chinese games market ahead of PG Connects Summit Shanghai, July 30th
Mobile Mavens
Mobile Mavens: The verdict on Xbox Game Pass and Microsoft's games strategy
We asked our Mobile Mavens how they feel about Xbox Game Pass, Microsoft’s "play anywhere" shift and whether the subscription service model really works for games
State Of Investment
Aonic on the state of games investment in 2025 and tips for raising funds
Aonic co-founder and chief product officer Olliver Heins offers investment advice and thoughts on the state of the market at Develop: Brighton
Playable Ads For Mid & Hardcore
How to build great playable ads for midcore/hardcore games
"The ad we produced together allowed users to experiment with how different character combinations impact the battle experience"
Pgc Aqaba
What to expect at Pocket Gamer Connects Aqaba 2025
Ready to network, learn and pitch in Aqaba, November 8th-9th