Feature
The key to successful hypercasual prototypes
Director of Publishing at Supersonic Nir Regev shares how to best build your next prototype
Spreading Sustainability
10 Weeks To Save the Games Industry - The Final Episode
The journey reaches an end with a recap of the 38 incredible games industry figures that took part across 10 weeks of travels
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss unexpected returns, making millions and losing them too…
Feature
Unity's Anna Popereko on rewarded video tips for meta match-3 games
The game design consultant shares how to best implement video rewards for players
Report
98% of app store spend on one-time purchases
According to new report by data.ai on app revenue
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss investment vs buy out, mobile's amazing next-level ads and making dance moves for money…
Spreading Sustainability
10 Weeks To Save The Games Industry with Sybo CEO Mathias Gredal Nørvig
The journey continues with gaming and eco-insight from the makers of the legendary Subway Surfers
Investment
The big Supercell investment roundup
Money to invest? Or looking for funding? Here's all the studios that Supercell has invested in, all in one place
Speaker Spotlight
Speaker Spotlight Seattle: Maintain UA and performance within the changing privacy landscape with Mark Menery of Dataseat
We get up close with the speakers at our upcoming Pocket Gamer Seattle event. Don't miss out!
Speaker Spotlight
Speaker Spotlight Seattle: Phil Shpilberg of GameChangerSF by Pixis outlines the future of AI in games marketing
We get up close with the speakers at our upcoming Pocket Gamer Seattle event. Don't miss out!
Speaker Spotlight
Speaker Spotlight Seattle: Delivering premium live services with Kazutomo Niwa of Game Server Services (GS2)
We get up close with the speakers at our upcoming Pocket Gamer Seattle event. Don't miss out!
Going Global
Using mobile games as part of a brand-building promotional strategy
As president of digital media at leisure giant Falcon's Beyond, Jason Ambler has made mobile gaming a key component in their theme park's promo plans
Spreading Sustainability
10 Weeks To Save The Games Industry: Sweden Part 2
The journey continues with more eco-video from Sweden featuring Johan Sjöberg of Star Stable Entertainment and Gustav Martner at Greenpeace.
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss a fragmented Apple eco-system, games going all-in on AI and Fortnite's return to iOS… Kinda
Speaker Spotlight
Speaker Spotlight Seattle: Moloco's Donghwan Jeon on AI, big data, machine learning and more
With just a couple of weeks to go, we get up close with the speakers at our upcoming Pocket Gamer Seattle event. Don't miss out!
Spreading Sustainability
10 Weeks To Save The Games Industry reaches Sweden
Get the first part of our eco duo's interviews from Sweden, featuring Daniel Hasselberg, CEO of MAG Interactive and David Olsson of We Don’t Have Time
Blog Posts
Rovio reveals the secrets of their level design
The studio’s latest blog post unveils some inside details
Industry Insights
How combining UA and ASO learnings can enhance store performance
UA and ASO play an important part of a mobile app strategy so why not combine the efforts of both, asks Gameloft's Claudia Trujillo
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss Apple's 'win' over Epic, all that AquiBlizz action and Scopely's stumble to victory
User Acquisition Masterclass
Take control of your user acquisition campaigns - a masterclass with Bango
As the challenges facing app marketers grow, how do you understand what players want - and find audiences more effectively? Find out from our industry experts
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss the big Rovio buyout, big-ups and back-slapping and Epic moves…
Report
Over-50s are top mobile players, but feel "overlooked"
Smartphones are now older players preferred means of play
Hypercasual
What's next for hypercasual marketing in 2023?
Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead
Report
M&A is coming back swinging in 2023, Drake Star report concludes
New report offers key insights into changes in the VC climate for Q1
Spreading Sustainability
10 Weeks To Save The Games Industry - Extra!
The climate battle isn't over yet. With the journey at a close there's still plenty of interviews and opinion as to how the games industry can be more sustainable
Opinion
Mobile Mavens: Is AI a helping hand or to be kept at arm's length?
Our round-up of opinion from around the industry returns with AI's role in game development the hot topic
Acquisition
Sega + Rovio: How did we get here?
Now that Sega is acquiring the Angry Birds developer, we retread the steps both parties took towards the big deal
China Changes
Why you should be optimistic about mobile gaming in China
Game licence approvals offer new opportunities to Tencent, miHoYo and others
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss 2023 bounceback, pop star problems and… Eggy Party?
In-depth Analysis
Under the hood: Deconstructing one of the top idle arcade games
Azur Games publishing lead, Sergey Martinkevich takes a deep dive into hypercasual games starting with Supersonic Studios My Mini Mart
Analytics
Levelling up analytics: From simple metrics to complex research
Azur Games CRO Maxim Kozhnov shares details on how to manage your metrics
Mobile Masterworks
Mobile Masterworks: Clash of Clans
Supercell’s flagship title brought mobile strategy into the third-dimension
Interview
Nexters’ head of marketing Anton Yakovlev on misleading advertising
We spoke to Yakovlev following a recent study the company carried out examining the world of advertising
Week That Was
Week in Views - What caught our eyes in the last seven days
Dragons, gamers and Kpop, oh my.
Equity In Gaming
Zynga India’s Divya Nair on gender equity in the mobile games space
Zynga recently held a tech meet-up for women in the gaming industry
Mena Investment
After securing Scopely for $4.9 billion, what could Saudi games giant Savvy splash its cash on next?
They may have made a sizeable acquisition this week but Savvy Games Group still has money to burn!
Feature
Hypercasual macro overview in 2023 for developers
Google’s Analytical Consultant, Daria Yakovleva dives into the hypercasual market to share some key points of interest
Prototyping Unpacked
justDice’s mobile game prototyping process unpacked!
Breaking down the rewarded games and apps studios' mobile game prototyping methodology
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss cloud gaming, block building and robo writing…
Feature
Game Analysis: Taking a deep dive into the world of Frozen City
AppQuantum's Oleg Lomakov explores Frozen City to reveal what makes this hit app tick
State Of Play
Case study: Boosting revenue in Solitaire Grand Harvest
Game mechanics go under the microscope… We go in deep with a case study that boosted its revenue despite key industry challenges
Spreading Sustainability
10 Weeks To Save The Games Industry – Week 10
Matchmade CEO Jiri Kupiainen and GamesForest.Club's Maria Wagner's journey draws to a close with interviews with developers in the Czech Republic
Feature
The hyper-casual landscape in 2023: Trends and insights for developers
Azur Games publishing lead, Sergey Martinkevich shares insights on the development and monetization of hyper-casual games
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss artificial intelligence, gambling and… fishing?
State Of Play
Xsolla's Chris Hewish on generative AI: “You have to ask: ‘is more actually better’?”
At Xsolla’s Live at GDC 2023 event the president of Xsolla spoke about cloud gaming, AI, web stores and more.
Spreading Sustainability
10 Weeks To Save The Games Industry – Week 9
Matchmade CEO Jiri Kupiainen and GamesForest.Club's Maria Wagner's journey nears its end as the pair finally reach Finland and Sweden
Podcast
Insights From PGC London 2023, Pt 1 | Podcast
Exclusive video: Check out insights from some of industry professionals that were at PGC London 2023 earlier this year
Building An Empire
Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault
Is the developer’s next blockbuster being stymied by Apple’s App Tracking Transparency rules?
Expert Analysis
ironSource's Anna Popereko: Seven ways to increase revenue from merge games
The game design consultant explains how to capitalise on one of mobile gaming's hottest genre trends
Q&a
Maximilian Studios on the success of Frontlines: “You don't need a $3,000 rig or a $500 console, you can boot it up on your mobile device.”
Part one of our exploration of studios building for Roblox and their route to success