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G5 Entertainment announces it's generated $100 million from mobile hidden object games

Can you spot the difference?
G5 Entertainment announces it's generated $100 million from mobile hidden object games

Swedish/Russian company G5 Entertainment (STO:G5EN) has announced it's generated $100 million from its mobile hidden object games.

Once huge on PC and mobile, the genre has recently suffered from content saturation, but G5's news shows there remains a solid fanbase for these games.

In terms of G5's total, franchises The Secret Society, Hidden City and Mahjong Journey made up to 90% of the revenue.

Players in the US and Canada accounted for 65% of the total.

Older, richer

Unsurprisingly, G5 says its audience is mainly female - up to 90% in some titles - and also skews older.

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G5 revealed the engine room of paying players is women 55 years old and over.

The average revenue generated per paying player (ARPPU) in Q1 2016 was $32.60.