Hasbro sees 16% revenue boost in Q2 2025

• Hasbro recorded an adjusted operating profit of $247m, stable year-over-year.
• The company posted a $798m operating loss due to a $1bn goodwill impairment.

Hasbro reported a 16% revenue increase driven by strong contributions from Wizards of the Coast and Monopoly Go.

That's according to the company's Q2 2025 financials, which showed that Monopoly Go licensing added $44 million in revenue as digital games segment revenue rose to $522m.

Hasbro also reported a 1% decline in revenue as strong growth in its digital games segments nearly offset the downturn in Consumer Products. 

Even so, the company posted an operating loss of $798m, primarily due to a $1 billion non-cash goodwill impairment.

Long-term approach 

The company returned $98m to shareholders through dividends and reduced its outstanding debt by $12m.

“We’re now halfway through 2025 and already seeing momentum on our Playing to Win strategic plan announced in February," said Hasbro CEO Chris Cocks.

“I’m pleased to report that Hasbro is performing ahead of expectations - driven by exceptional results from our Wizards of the Coast business, continued performance in our licensing and digital segments, and a steady, long-term approach to navigating a complicated and evolving macro environment.

He added: “Our licensing business, which is embedded into our CP and Wizards segments, continues to outperform. Monopoly Go! continues an impressive run of user and revenue milestones, proving to be an enduring hit from our partners at Scopely.