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Chinese version of Hill Climb Racing wins China Mobile innovation award

Downloaded 54 million times in 2015
Chinese version of Hill Climb Racing wins China Mobile innovation award

Finnish developer Fingersoft has won the Best Innovation Category at the China Mobile's Outstanding Games of the Year 2015 Awards, with its game Hill Climb Racing – Chinese Adventure.

The game, produced in co-operation with Finnish-Chinese publisher MyGamez, is a China-focused edition of the massively popular Hill Climb Racing.

The original game had previously been awarded the title of Best Game in the Sports category by China Mobile in 2014.

A tough nut to crack

"The Chinese market has traditionally been very difficult to reach for 'westerners'," said Jarkko Paalanen, Business Development Director of Fingersoft.

"However, with the local knowledge of MyGamez, we got our foot in the door at the world's fastest growing markets. Now a significant part of our revenues comes from China."

The original game has been downloaded over 400 million times, and is currently a top ten download in more than twenty different countries worldwide.

Be more accessible

In China alone, both editions were downloaded a combined total of 54 million times during 2015.

"Good gameplay is universal, but when the players understand the language and the game context is familiar enough, the game becomes a lot more accessible," said MyGamez CEO Mikael Leinonen.

"By understanding the audience, we have achieved to attract also those players who are not enthusiastic about the western context."