How H5 games are driving faster monetisation for publishers

• HTML5 (H5) games offer no-download and instant play.
• MiniGame is an official partner for Google, Meta and Microsoft.
• Meet the company at Affiliate World Europe.

As the global games industry continues to evolve, HTML5 (H5) games are emerging as a vital bridge between content and traffic. With their “no-download, instant-play” nature, H5 titles are being adopted across social platforms, e-wallets, and super apps, becoming a new form of entertainment that fuels both user engagement and monetisation.

At the forefront of this trend is MiniGame, a leading global distribution platform for H5 games. By combining content and monetisation into one integrated ecosystem, MiniGame is helping developers and publishers build sustainable new business models. MiniGame is now an official partner within the H5 ecosystem for Google, Meta, and Microsoft, while also collaborating with hundreds of global distribution channels.

Leveraging the vast content supply from China’s mini-game ecosystem, MiniGame continuously delivers premium, compliant titles to the global market while actively welcoming developers from around the world.

On September 4th to 5th, the company will showcase its latest solutions at Affiliate World Europe (AWE) in Budapest, meeting with partners at Booth C83.

A platform built for growth

Through strict content curation and intelligent operational strategies, MiniGame has built an industry-leading platform that offers thousands of premium H5 titles across categories such as casual, puzzle, and strategy. The platform provides a continuously updated pipeline of compliant, high-quality content with flexible monetisation options, including IAA and hybrid models tailored to specific market needs. With multi-language localisation, the platform enables global reach and seamless user experiences.

Simplifying integration for everyone

To expand access to this growing market, MiniGame has launched Business.MiniGame.com, a merchant platform designed to make integration simple and scalable. The service allows any publisher or traffic channel - from social apps and telecoms to device manufacturers - to quickly establish a customised H5 game centre within their own app.

The platform is supported by MiniGame’s brand customisation, technical support, and rapid deployment, lowering the barrier to entry for partners looking to drive stronger retention and incremental revenue through H5 gaming.

Connecting at AWE Budapest

As one of Europe’s leading events for traffic and digital marketing, Affiliate World Europe is a key hub for monetisation and content partnerships.

Felicia Chan, Global Partnerships Manager at MiniGame, said: “H5 games are no longer niche - they are moving into the mainstream. AWE Budapest is a great opportunity for us to showcase our solutions and build stronger ties with international partners.”

The MiniGame team will be at the MTK sportpark in Budapest, Hungary, Booth C83, to connect with industry peers and discuss how their platform can help unlock new revenue streams and boost user engagement.

Connect with MiniGame

For those unable to attend AWE Budapest in person, you can find out more by visiting the company's business platform at business.minigame.com. To connect directly with the team, you can contact Felicia Chan via LinkedIn.